A

SUMMER TRAINING PROJECT REPORT

ON

“A study on customer awareness about investment in Financial

Market and Online Trading ”

Submitted in the partial fulfillment of the Requirement for the

award
Of the degree of
BACHELOR OF BUSINESS ADMINISTRATION
(Batch 2019-2022)
SUBMITTED TO:- SUBMITTED BY: -
MS. PARUL GABA SANDEEP KUMAR
(Associate Professor) EnrollmentNo.02119301719

KASTURI RAM COLLEGE OF HIGHER EDUCATION

(AFFILIATED TO GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY)
NARELA NEW DELHI, DELHI-110040
 CERTIFICATE
This is to certify that “SANDEEP KUMAR” has accomplished the project
“customer awareness about investment in financial market and Online
Trading Of Motilal Oswal financial services Ltd.”under my guidance
and supervision.
He has submitted this project in the partial fulfillment for the award of
degree of bachelor of business administration (G)from Guru Govbind Singh
Indraprastha University .
This work has not been submitted anywhere else for the award of degree .
All source of information have been duly mentioned.

Under the Guidance of :-

Ms.PARUL GABA
(Associate professor)
 DECLARATION

I , Sandeep Kumar ,Enrollment No.02119301719, B.B.A (5

semester) , Student of the Kasturi Ram College of Higher
Education , Narela , hereby declare that the project entitled ,
“Customer awareness about investment in financial market
and Online Trading”at “MOTILAL OSWAL FINANCIAL SEVICES
LTD. ” is my original work and the same has not been submitted to
any other institute for the award of any other degree , diploma or
other similar titles elsewhere . this has been undertaken for the
purpose of partial fulfillment of bachelor of Business
administration (G) at Kasturi Ram College of Higher Education.

SANDEEP KUMAR
ENROLLMENT NO.:02119301719
 ACKNOWLEDGEMENT

A project is never of and an individual . it is more over a combination

of ideas , suggestions , reviews and contributions . it cannot be
completed without outlines .
A pleasure in expressing my deep , heartily and profound sense of
gratitude my project coordinate “Ms. PARUL GABA” under their
proper guidance for practical aspects of study progressed . The goal of
how ideas and development can only be obtained by hard work. I
acknowledge my innermost gratitude to my project guide for their best
cooperation and kind assistance under forming of project.
Finally, I would like to thank my well – wisher because of their
blessings and cooperation throughout my study, they boosted me up
every day to work with high spirit.

SANDEEP KUMAR
ENROLLMENT NO. :-02119301719

INTERNSHIP CERTIFICATE
 TABLE OF CONTENT

S.NO TOPIC PAGE REMARK

NO.
CHAPTER-1

1.1 Introduction

1.2 Objective of study

1.3 Research methodology

1.4 Limitation of study

CHAPTER-2

2.1 Industry profile

2.2 Company profile

CHAPTER-3

3.1 Data interpretation and Analysis

CHAPTER-4

4.1 Conclusion

4.2 Findings

4.3 Recommendations

Bibliography

Annexure
 CHAPTER-I

INTRODUCTION
1.1 Introduction
If we seen this study on the basis of concept so we can find its concept very wide because
in general all most everyone knows about what is online trading and stock broking, but
still it is lagging behind in race. In this internet plays a very big role that's why we can say
that it is a very wide concept.

In today's scenario Online Share Trading in Stock market is gaining popularity. Till
now most of the customers were working with offline but in metro cities Online Share
Trading is preferred because no one has much time to go to market and work with offline.

So online share trading come in picture. In Online Share Trading investors invest
their money in stock market through the internet. They do not want to go to a broker.
Today companies provided all information on a company website or make their own
software. Investors buy or sell their securities in a few seconds by clicking a mouse

Online Share Trading is beneficiary for customer as well as company because in online
trading customers have not to take much pain for investing money in a market. All
process is done automatically in a few seconds. Companies provided research reports,
monthly magazine, etc through Internet. Investors get this information online. These
reports help investors for investment in securities. Online Share Trading is very less time
consuming and expensive. So Online share Trading is much better than offline share
trading. Online Share Trading is safer and faster alternative to the offline Share Trading
as it offer freedom from delays, thefts and paperwork. So Online Share Trading is quick,
convenient and efficient.

 CONCEPT OF SHARE TRADING

The concept of share broking emerged after the establishment of the joint stock
companies. The ownership of the companies was divided into small parts and that every
part was called share. So, the term "Share" denominates some part in the ownership of the
company. The shares are freely transferable subject to the some certain restrictions. When
the need was felt to sell the shares by the owner of the shares, it was difficult to find out
the buyers of the shares who want to buy the shares at the price the seller want to sell. At
that time a need was felt to bring the buyers and sellers on a common platform. To solve
this problem, a group of persons came into picture, which used to bring the buyers and
sellers together for the trade of the shares. These persons are called the share Brokers who
find the persons who wish to buy or sell their securities. The whole process of finding the
buyers and sellers of the securities by the brokers is called the Share Broking

 ONLINE TRADING
Online trading is a service offered on the internet for purchase and sale of
shares. In the real world you place orders on your stockbroker either verbally (personally
or telephonically) or in a written form (fax). In online trading, you will access a
Stockbroker's website through your internet enabled PC and place orders through the
broker's internet based trading engine. These orders are routed to the stock exchange
without manual intervention and executed thereon in a matter of a few seconds.

First and foremost, the average investor is not an expert in the financial markets. There is
a danger for allowing the autonomy of online trading to hull you into the belief that you
are an expert investor. An online investor sitting at home at a personal computer also
foregoes proper investment advice and financial planning, perhaps among the most
valuable services provided by traditional brokers. The net is used as a mode of
trading in internet trading. Orders are communicated to the stock exchange through
website.

 ACTIVITIES OF STOCK BROKING COMPANY

Stock broker invests in the stock market for individuals or corporations. Only
members of the stock exchange can conduct transactions, so whenever individuals or
corporations want to buy or sell stocks they must go through a brokerage house.
Stockbrokers often advice and counsel their clients on appropriate investments. Brokers
explain the workings of the stock exchange to their clients and gather information from
them about their needs and financial ability, and then determine the best investments for
them. The broker then sends the order out to the floor of the securities exchange by
computer or by phone. When the transaction has been made, the broker supplies the client
with the price. The buyer pays for the stock and the broker transfers the title of the stock
to the client and performs clearing and settlement procedures. The beginning
stockbroker's first priority is learning the market. Stockbrokers spend their time in a fast-
paced office, usually working from nine to five, unless they are just starting out or have to
meet with clients. The new broker spends many hours on the phone building
up a client base, Sometimes brokers teach financial who may then become
their clients.
1.2 OBJECTIVES OF STUDY
 To study the customer awareness about the online
trading and stock broking by motilal oswal financial
services Ltd.
 To analysis the share market and share trading in
motilal oswal.
 To study the preference of consumers towards online
trading.
 To study various services offered by motilal oswal
financial services Ltd.
 RESEARCH METHODOLOGY
RESEARCH DESIGN
This report is based on primary as well secondary data, however primary data collection
was given more importance. One of the most important users of research methodology is
that it helps in identifying the problem, collecting, analyzing the required information
data and providing an alternative solution to the problem. This report consist research
design of descriptive and exploratory research. Also it is a kind of quantitative and
qualitative research because it is based on data as well as views of customers respectively.
In case of adopting quantitative research, it can be rightly said that larger is the data
accurate is the information. Collecting data through survey provides information needed
in the appropriate manner accurately QUESTIONNAIRE and INTERVIEW methods
were adopted to analyze the activity.

Types of Research
Basic types of research are as follows:
1. Descriptive Research: It includes surveys and facts finding inquiries of different
kinds. The main characteristics of this method is that the research has control over
the variables.
2. Analytical Research: In this method the researcher has to use facts or information
already available and analyse these to make critical evaluation of the material.
3. Applied Research: This research aims at finding the solution for immediate
problem faced by a society/organisation/industry etc.
4. Fundamental Research: This research mainly concerned with generalisation and
formulation of the theory. Research studies carried with a view to generalise about
human behaviour.
5. Quantitative Research: It is based on quantitative measurement of some
characteristics. It is applicable to phenomena that can be expressed in terms of
qualities.
6. Qualitative Research: It is concerned with qualitative phenomena that is related to
involving quality and kind.
7. Conceptual Research: It is related to some ideas or theory used by philosophers
and thinkers to develop new concepts.
8. Empirical Research: It is data-based research coming up with conclusions and
capable of being verified by observation and experiment.
My methodology of research is descriptive type.

Market research generally involves two different types of research: primary and
secondary.
PRIMARY RESEARCH
Primary research is research you conduct yourself (or hire someone to do for you.) It
involves going directly to a source – usually customers and prospective customers in your
target market – to ask questions and gather information. Examples of primary research
are:
 

 Interviews (telephone or face-to-face)

 Surveys (online or mail)
 Questionnaires (online or mail)
 Focus groups
 Visits to competitors' locations

When you conduct primary research, you’re typically gathering two basic kinds of
information:
 

1. Exploratory. This research is general and open-ended, and typically

involves lengthy interviews with an individual or small group.
2. Specific. This research is more precise and is used to solve a problem
identified in exploratory research. It involves more structured, formal
interviews.

Primary research usually costs more and often takes longer to conduct than secondary
research, but it gives conclusive results.

SECONDARY RESEARCH
 
Secondary research is a type of research that has already been compiled, gathered,
organized, and published by others. It includes reports and studies by government
agencies, trade associations or other businesses in your industry. For small businesses
with limited budgets, most research is typically secondary, because it can be obtained
faster and more affordably than primary research.

The methodology adopted includes

 Questionnaire.
 Interviews.
 Discussions with the concerned.

SAMPLING PLAN:
Sampling:
Since motilal oswal securities Limited has many segments I selected Online Trading and
Stock Broking segment. 100% coverage was difficult within the limited period of time.
Hence sampling survey method was adopted for the purpose of the study.

Population:
(Delhi) customers & non consumers of Motilal Oswal Securities limited.

Sampling size:
A sample of 40 has taken for the purpose of the study. Sample size consists of investors
mainly interested in online trading.

Sampling Methods:
Probability sampling requires complete knowledge about all sampling units in the
Delhi . Due to time constraint non-probability sampling will be chosen for the study.

Data collection sources:

For this study I will use Primary as well as Secondary data.
The sources used for the collection of Primary data will be:

 Questionnaires

 Tele-calling

 Personal Visits

 Clients References

The sources used for the collection of Secondary data will be:

 Internet

 Database provided by the Motilal Oswal Securities Limited.

 1.4 LIMITATIONS OF STUDY
Some of such limitations encountered by me in our study are:

 As only delhi was dealt in the survey so it does not represent the view of the total
Indian market.

 There was lack of time on the part of respondents.

 The survey was carried through questionnaire and the questions were based on
perception.

 There may be biasness in information by market participant.

 Complete data was not available due to company privacy and secrecy.

 Some people were not willing to disclose the investment profile.

 CHAPTER-II
INDUSTRY PROFILE
2.1 Industry profile
INDIAN STOCK MARKET OVERVIEW

The Bombay stock exchanges (BES) and the National Stock Exchange of India Ltd
(NSE) are the two primary exchange in India. In addition, there are 28 Regional Stock
Exchanges However, the BSE and NSE have established themselves as the two leading
exchanges and account for about 80% of the equity volume traded in India.

The average daily turnover at the exchanges has increased from Rs. 851 crore in 1997-98
to Rs. 1.284 crore in 1998-99 and further to Re. 2273 crore in 1999-2000 (April- August
1999). NSE has around 1500 shares listed with a total market capitalization of around Rs.
921500 crore (Rs. 9215 Bin). The BSE has over 6000 stocks listed and has a market
capitalization of around Rs. 968000 crore (9680 Bln), Most key stocks are traded on both
the exchanges and hence the investor could buy them on either exchange. Both exchanges
have a different settlement cycle, which allows investors to shift their positions on the
bourse. The primary index of BSE is BSE Sensex comprising 30 stocks. NSE has the
S&P NSE 50 index (Nifty) which consists of fifty stocks.

The BSE Sensex is the older and more widely followed index. Both these indices are
calculated on the basis of market capitalization and contain the heavily traded shares from
key sectors. The markets are closed on Saturdays and Sundays. Both the exchanges have
switched over from the open outery trading system to a fully automated computerized
mode of trading known as BOLT (BSE on Line Trading) and NEAT (National Exchange
Automated Trading) System. It facilitates more efficient processing, automatic order
matching, faster execution of trades and transparency.

The Scripts traded on the BSE have been classified into 'A', B1, B2, C, F and 'Z' groups
The A group shares represent those, which are in the carry forward system (Badla). The F
group represents the debt market (fixed income securities) segment. The 'Z' group scripts
are the blacklisted companies. The group covers the odd lot securities in 'A', 'B1'& B2
groups and Rights renunciations. The key regulator governing Stock Exchanges, Brokers,
Depositories. Depository participants, Mutual Funds, FIls and other participants in Indian
secondary and primary market is the Securities and Exchange Board of India (SEBI) Ltd

ABOUT NSE

The National Stock Exchange of India Limited has genesis in the report of the High
Powered Study Group on Establishment of New Stock Exchanges, which recommended
promotion of a National Stock Exchange by financial institutions (Fls) to provide access
to investors from all across the country on an equal footing. Based on the
recommendations. NSE was promoted by leading Financial Institutions at the behest of
the Government of India and was incorporated in November 1992 as a tax-paying
company unlike other stock exchanges in the country.

On its recognition as a stock exchange under the Securities Contracts (Regulation) Act,
1956 in April 1993, NSE commenced operations in the Wholesale Debt Market (WDM)
segment in June 1994. The Capital Market (Equities) segment commenced operations in
November 1994 and operations in Derivatives segment commenced in June 2000.

NSE Group:

- NSCCL
- IISL
- NSE.IT
- NSDL
- DotExIntl. Lid

ABOUT BSE

BSE Limited is the oldest stock exchange in Asia What is now popularly known as the
BSE was established as "The Native Share & Stock Brokers' Association" in 1875.

Over the past 135 years, BSE has facilitated the growth of the Indian corporate sector by
providing it with an efficient capital raising platform.
 Today, BSE is the world's number 1 exchange in the world in terms of the number of
listed companies (over 4900). It is the world's 5th most active in terms f number of
transactions handled through its electronic trading system. And it is in the top ten of
global exchanges in terms of the market capitalization of its listed companies (as of
December 31, 2009). The companies listed on BSE command a total market capitalization
of USD Trillion 1.28 as of Feb. 2010.

BSE is the first exchange in India and the second in the world to obtain an ISO
certification. It is also the first Exchange in the country and second in the world to receive
9001:2000 Information Security Management System Standard BS 7799-2-2002
certification for its BSE On Line trading System (BOLT). Presently, we are ISO
27001:2005 certified, which is a ISO version of BS 7799 for Information Security.

The BSE Index, SENSEX, is India's first and most popular Stock Market benchmark
index. Exchange traded funds (ETF) on SENSEX. are listed on BSE and in Hong Kong,
Futures and options on the index are also traded at BSE.

The Exchange, while providing an efficient and transparent market for trading in
securities, debt and derivatives upholds the interests of the investors and ensures redressal
of their grievances whether against the companies or its own member-brokers. It also
strives to educate and enlighten the investors by conducting investor education programs
and making available to them necessary informative inputs.

A Governing Board having 20 directors is the apex body, which decides the policies and
regulates the affairs of the Exchange. The Governing Board consists of 9 elected
directors, who are from the broking community (one third of them retire ever year by
rotation), three SEBI nominees. six public representatives and an Executive Director &
Chief Executive Officer and a Chief Operating Officer.

The Executive Director as the Chief cutive Officer is responsible for the da administration
of the Exchange and he is assisted by the Chief Operating Officer and other Heads of
Departments.

The Exchange has inserted new Rule No.126 A in its Rules, Bye-laws & Regulations
pertaining to constitution of the Executive Committee of the Exchange. Accordingly, an
Executive Committee, consisting of three elected directors. three SEBI nominees or
public representatives, Executive Director & CEO and Chief Operating Officer has been
constituted. The Committee considers judicial & quasi matters in which the Governing
Board has powers as an Appellate Authority, matters regarding annulment of transactions,
admission, continuance and suspension of member-brokers, declaration of a member-
broker as defaulter, norms, procedures and other matters relating to arbitration, fees,
deposits, margins and other monies payable by the member brokers to the Exchange, etc.

Sensex Milestones:

Here's a timeline on the rise and rise of the Sensex through Indian stock market history.
There are 23 stock exchanges in India. Among them two are national level stock
exchanges namely Bombay Stock Exchange (BSE) and National Stock Exchange of India
(NSE). The rest 21 are Regional Stock Exchanges (RSE).

List of Regional Stock Exchanges in India are:

 Ahmadabad Stock Exchange Association Ltd.

Manek Chowk
Ahmadabad 380 001. India

 Bangalore Stock Exchange

Stock Exchange Towers
No 51 1st Cross, JC Road
Bangalore 560 027, India

• Bhubaneswar Stock Exchange Association

217 Budhraja Building

Jharpara Cuttak Road

Bhubaneswar 751 006. India

 Calcutta Stock Exchange

7 Lyins Range
Calcutta 700 001, India
Fax: 91-33-20-2514
 Cochin Stock Exchange Ltd.

Exchange House

38/1431 Kaloor Road Extension

Ernakulum, Kochi-682035.., India.

 Coimbatore Stock Exchange.

Chamber Towers
8/732 Avinashi Road
Coimbatore 641 018, India

 Delhi Stock Exchange Association.

3 & 4/4B Asaf Ali Road
West Plaza, I.G. Stadium
New Delhi 110 002, India
Fax: 91-11-332-6182

 Guwahati Stock Exchange Ltd.

Saraf Building Annexe
A.T. Road
Guwahati 781 001, India.

 Hyderabad Stock Exchange Ltd.

Bank Street
Hyderabad 500 001, India

 Jaipur Stock Exchange Ltd.

Rajasthan Chamber Bhawan
M.I. Road
Jaipur 302 003. India

 Kanara Stock Exchange Ltd.

4th Floor, Rambhavan Complex
Kodialbail
 Ludhiana Stock Exchange Association Ltd.
Lajpat Rai Market, Clock Tower
Ludhiana 141 008, India,

 Madras Stock Exchange.

11 Second Line Beach
Exchange Building
Madras 600 004, India
Fax: 91-44-514-897

 Madhya Pradesh Stock Exchange Ltd.

67. Bada Sarafa
Indore 452 002, India

 Mangalore Stock Exchange Limited.

4th Floor, Rambhavan Complex
Mangalore 575 003, Karnataka, India
Fax: 91-824-21491

 Meerut Stock Exchange Ltd.

Kingsway Building
345 Bombay Bazar
Meerut Cantonment 250 001, India

 Mumbai Stock Exchange.

Phiroze Jeejeebhoy Towers
Dalal Street Mumbai 400 001, India
Fax: 91-22-265-8121

 National Stock Exchange of India.

Mahendra Towers. "A" Wing
1st Floor, RBC, and Worli
Bombay 400 018, India
Fax: 91-22-493-5631

 OTC Exchange of India.

92/93 Market Tower "F"
Cuffe Parade
Bombay 400 005, India
 Pune Stock Exchange Ltd.
1177, Budhwar Peth
Bank of Maharashtra Building, 2nd Floor
Bajirao Road
Pune 411 002, India

 Saurashtra Kutch Stock Exchange Ltd.

4. Swaminarayan Gurukul Building
Dhebarbhai Road
Rajkot 380 002. India

 Uttar Pradesh Stock Exchange Association Ltd.

Padam Towers
14/113 Civil Lines
Kanpur 208 001, India

 Vadodara Stock Exchange Ltd.

101 Paradise Complex
Tilak Road, Sayaji Gunj
Vadodara 390 005, India
 COMPANY PROFILE
2.2 COMPANY PROFILE
Motilal Oswal Securities Ltd. (MOSL) was founded in 1987 as a small sub-broking unit,
with just two people running the show. Focus on customer-first-attitude. ethical and
transparent business practices. respect for professionalism, research-based value investing
and implementation of cutting-edge technology has enabled us to blossom into an over
1600 member team.

Motilal Oswal Financial Services (MOFSL) was founded in 1987 by :-

Mr. Motilal oswal AND Mr. Ramdeo Agrawal

Today we are a well diversified financial services firm offering a range of financial
products and services such as Wealth Management. Broking & Distribution. Commodity
Broking. Portfolio Management Services. Institutional Equities, Private Equity,
Investment Banking Services and Principal Strategies.

We have a diversified client base that includes retail customers (including High Net
worth. Individuals), mutual funds, foreign institutional investors, financial institutions and
corporate clients. We are headquartered in Mumbai and as of June 30th, 2011, had a
network spread over 586 cities and towns comprising 1.607 Business Locations operated
by our Business Partners and us. As at June 30th. 2011, we had 722,303 registered
customers.
Financial:

In 2006, the Company placed 9.48% of its equity with two leading private equity
investors based out of the US New Vernon Private Equity Limited and Bessemer Venture
Partners. The company got listed on BSE and NSE on September 9, 2007. The issue
which was priced at Rs.825 per share (face value Rs.5 per share) got a overwhelming
response and was subscribed 27.18 times in turbulent market conditions. The issue gave a
return of 21% on the date of listing. As of end of financial year 2008. the group networth
was Rs.7 bn and market capitalization as of March 31, 2008 was Rs.19 bn.

Credit rating agency Crisil has assigned the highest rating of P1- to the Company's short-
term debt program. Shareholding Pattern at on 30th June, 2011.As of June 30th, 2011; the
total shareholding of the Promoter and Promoter Group stood at 69.16%. The
shareholding of institutions stood at 12.07% and non institutions at 18.77%.

In January 2010, Motilal Oswal Financial Services (through its subsidiary Motilal Oswal
Securities Ltd.) received the final certificate of registration approval from Securities and
Exchange Board of India (SEBI) to set up a mutual fund business in the country.
MOAMC(motilal oswal assets management company) is a 100% subsidiary of Motilal
Oswal Securities Limited.
VISION:

To become a well – respected

global financial services company

by assisting investors create wealth

in stock markets worldwide

MISSION

"To educate and empower the individual investor to make better investment
decisions through:

✓QUALITY ADVICE

✓ INNOVATIVE PRODUCTS and

✓ SUPERIOR SERVICE."

Core Purpose

To be a well-respected and preferred global financial services organization enabling wealth

creation for all our customers.
Values

Our core purpose is complemented by our organizational values. Living these values, we
believe, helps us achieve our core purpose.

Integrity: A company honoring commitment with highest ethical and business

practices.

Teamwork: Attaining collectively and collaboratively.

Meritocracy: Performance differentiated, recognized and rewarded in an apolitical

envio hent

Passion & Attitude: High energy and self-motivation with a 'Do it attitude and
entrepreneurial spirit.

Excellence in Execution: Time bound results within the framework of the

company's 728-546 value system.

Product And Services Offered By Motilal Oswal Securities Ltd.

 Equity Trading Platform (Online/Offline).

 Commodities Trading Platform (Online/Offline).

 Portfolio Management Service.

 Mutual Fund Distribution.

 Insurance Distribution.

 IPOs
 Demat.
 Derivatives.
 Currency.
 Wealth Management.
  Asset Management.

Reason To Choose Motilal Oswal Securities Ltd.

Motilal Oswal Securities entered into a strategic alliance with Barclays Bank, for an
equity trading platform for its (Barclays) customers. This alliance provides Barclays
customers with the option to invest in equities, derivatives and IPOs, through MOSL.

The following are:

 Motilal Oswal in association with Zee Business, hosted the first of its series of
seminars under its investors education initiative called Investor Ki Kahani Usi
Ki Zubani on July 2, 2011 at BSE in Mumbai.
 Motilal Oswal Asset Management Company becomes India's 1st AMC to ring
The NASDAQ Stock Market Opening Bell on 30 March 2011, to celebrate the
launch of Motilal Oswal MOST Shares NASDAQ 100 India's First US Equities
Based ETF.
 The 15th Motilal Oswal Wealth Creation Study presentation was held in Mumbai
on 15th December 2010 and was covered live on CNBC TV18.
 Motilal Oswal Mutual Fund's MOSt Shares M50 bagged the 'Most Innovative
Fund of the Year Award at CNBC TV 18-CRISIL Mutual Fund Award 2011 held
in Mumbai.
 MOSL ranked No. 2 (Best Local brokerage) in the Asia Money Brokers Poll 2009
and No. 2 (Best Indian Brokerage House) category by Institutional Investor.
 Motilal Oswal Investment Advisors facilitates the first cross border acquisition by
an Indian company in the sugar sector in Brazil.
 Motilal Oswal Private Equity organized the First Annual Investor Meet of India
Realty Excellence Fund (IREF) on 28th August, 2010 in Mumbai. The event
provided a platform for investors to interact with the investment team, MOPE's
partner developers and get a flavor of their investment strategy
 Motilal Oswal Securities Ltd. enters 'Limca Book of Records' for creating India's
largest dealing room in Mumbai.
Benefits:

Motilal Oswal Investment Services offers you a state-of-the-art Online Trading platform
that gives you :

Benefits of opening an account with MOSL:

 Wide range of investment choices - Equity, Derivatives, IPOs and Mutual Funds.
 Award winning research trusted by 300+ Institutions & Fund Managers.
 Flexible Online Trading Platform from your Desktop, Web, Mobile or Call N-
Trade.
 Superior Leverage Products allowing you to trade more on your margin..
 Discounted Brokerage Schemes that offer you true value for money.
 Better Security with 128-bit Secure Socket Layer encryption.
 Complete ease of operation with 46+ Banks for funds transfer.
 Integrated view of your investments, customised news & alerts, watchlists, etc.
through Motilal Oswal.
 Instant Cash Transfer
 Multiple Bank Option.
 Secure Order by Voice Tool Dial-n-Trade.
 Automated Portfolio to keep track of the value of your actual purchases.
 24x7 Voice Tool access to your trading account.
 Personalized Price and Account Alerts delivered instantly to your Mobile Phone
& E-mail address.
 On-line Customer Service via Web Chat.
 Enjoy Automated Portfolio.
 Buy or sell even single share Anytime Ordering.
 Anytime order.
Type Of Account:

 Value Pac:
Value Pac is the upfront subscription scheme, which gives significant discounts in
brokerages rates with defined time period to use it. With the wide range of value
pacs, based on the volume of trade and the validity period one enjoy the benefit of
placing at reduced charges.

 Margin Account:
Margin account is suitable for those who don't want to commit to a value pac
(upfront subscription). In Margin Account investor have to give defined upfront
margin amount at the time of opening the account.

Trading Platform:

 Web Platform:
Web Platform is suited for first time investors who want clean and simple
interface. Investors can trade from any internet connected PC and place the order
with instant confirmation.

 Desktop Platform:
Desktop Platform is suitable for those investors and traders who want live market
watch and faster execution.

 Mobile Platform:
 Mobile Platform works on most GPRS enabled mobile phones. Investor can
directly Buy/Sell from market watch. It also provides the facility to modify or
cancel the pending orders.

 Call-N-Trade:
Call-N-Trade Platform is suitable when investor don't have online access to their
trading site. All Motilal Oswal Customers enjoy Call-N-Trade services at no
additional cost.

Account Opening Fees & Annual maintenance charges (AMC)

 Trading Account opening charges (one time): Rs.0.

 Trading Annual maintenance charges (AMC): Rs.0.
 Demat Account Opening Charges (One Time): Rs. 0.
 Demat Account Annual Maintenance Charges (AMC); Rs.441.

Trading Brokerages:

 For Value Pac (value 2500)

 Intra-day traders: 0,080%.
 Delivery Based trader: 0.40%
 F&O Traders: 0.090%.
 Options trades:Rs.100 per contract.
 For Margin Scheme (Margin 10,000)
 Intra-day traders: 0.10%
 Delivery Based trader: 0.50%
 F&O Traders: 0.10%.
 Options trades:Rs.100 per contract.

How to open account with Motilal Oswal Securities Ltd?

For online trading with Motilal OSwal investors has to open an account. Following are
the ways to open an account with motilal oswal securities ltd:

 Call them at 022-30896680 and ask that you want to open an account with them.
 Type MOST INFO and sms at 575753.
 Log on to www.motilaloswal.com.
 Contact Motilal Oswal by sending e-mail at info@motilaloswal.com.

How to open an online trading account with Motilal Oswal?

To open an account with motilal oswal the following steps are to be followed:

 To open an online trading account with Motilal Oswal. Investors has to fill
up the application form. make an online payment as per the scheme details
and submit the form clectronically.
 Once the investor have submitted the online application form, one of the
representative from motilal oswal will contact the investor and get the
signatur on the application form submitted by investors and get the
signature on the application form submitted by investor and collect all the
documents or proofs.
 Once they have verified the application form and supportive
documentation, they will activate the account. This will normally happen
within 3-5 working days.
 After the activation of the account, PIN mailers containing the password
will be sent on correspondence address.

List of Documents required to open an account:

 Proof of Identity Copy of PAN Card.

  Proof of Address - Copy of any one of the following (self attested).
- Passport.
- Ration card.
- Voter's ID.
- Driving License.
- Electricity Bill (not more than 2 month old). -Landline Telephone Bill (not
more than 2 month old).
- Bank Pass Book.
 Bank Proof-Copy of bank pass book or personalized cheque leaf.
 3 Photographs.

APLICATIONS USED BY CUSTOMERS -

1. MO INVESTOR-TRUSTED INVESTMENT SOFTWARE

Key Benefits:

 Get Single view of your financial health from Comprehensive Portfolio

Snapshot
 Get Quote page with complete information about the company searched by
you
 Feature Rich Mutual Fund page with snapshot of your holdings, ongoing
SIP's and Maturing SIP's & much more.
 Use ACE (Advise on Combination of Equities) offering you Algo based
investment strategy with exclusive basket of growth oriented stocks •
Robo Wealth 24*7 wealth manager that provides you with right asset
allocation as per your identified risk profile
 Optimised place order page for quick order placement & bulk order
functionality execute multiple orders in one go
 MO genie the 24 x 7 chat bot for your instant query resolution
2. MO TRADER TRUSTED TRADING SOFTWARE:

POWER PLATFORM FOR ADVANCED TRADERS

Key Benefits:

 My wallet provides Single view snapshot of your orders, positions and

limits
 Get Quote page with complete information about the company searched by
you
 Market screeners help you spot the trending stocks Algo based products
like Trade guide signal, Option Writer, Option Decoder
 Execute multiple order from single click through bulk order functionality
 Real time charts with historical data
 Set and manage alerts on stock through My Alerts feature
3. Trading In Stock Market Via Desktop

Key Benefits:

 Super-fast trading execution with 1-second rate refresh

 Advanced charting tools and tick-by-tick action watch
 Technology enabled Leverage to enable you to get up-to 20 times your
margin"
 Solid Research based recommendations ranging from Hours-Days-Weeks-
Months Years
 Trade guide signal - New generation trend guiding tool to auto-generate
buy/sell ideas
 Access to over 30,000 research reports across all asset classes in a single
click
4.Smart Watch Stock Trading App:

The Motilal Oswal smart watch App is India's first Smart Watch App, and the fastest
and most convenient way for you to stay on top of all vital information associated
with your investments. This app enables you to be updated with notifications and
alerts on latest market statistics, positions/limits updates right from their wrists. It
provides you with real-time trading alerts when you're on the move, in a meeting, on
the treadmill, in a movie or grabbing lunch.
Key Features

 Notifications Get instant notifications on all important market updates

 Market Update- Get instant info on global indices, market top gainers & losers
 My Portfolio- Know your portfolio's net worth across asset classes
 Position update - Know your mark to market & open positions
 Available Margins - Check your margin in both cash & commodities segment
 CHAPTER-III
Analysis & Interpretation
3.1 Analysis & Interpretation

Q.1) Are you aware of online trading?

 Graphical analysis

YES 47
NO 3

 Interpretation:
we can see that out of 50 respondents, 47 respondents are aware and only 3
respondents are not aware about the online trading. From the above mention graph
we can clearly identify that most of the people are aware about the online trading.
Q2) What is your opinion about shares?

 Graphical analysis

It offers an investment facility 14

It make earn quick profit/gain 12
It is a part of an investment 10
It offers easy liquidity 14

 Interpretation:
out of 50 respondents, 14 are believes that shures offer an investment policy, 12
people are believes that shares are earn quick profit/ gain, 10 are believe that it is a
part of an investment. 14 people are believes that shares are useful for easy
liquidity
Q.3)Which trading you prefer?

(a) On line trading (b) offline trading

(c) Both

 Graphical Analysis:

 Interpretation:
According to this survey we find that 60% people prefer online trading and 20% people
prefer offline trading rest of 20% people prefers both. So we can say that mostly people
are awareness about the on line trading and because of this reason the mostly people are
optimizing offline trading.
Q.4) What shortcomings do you feel in Indian On-Line trading?

(a) Lack of awareness the investors about on-line trading

(b) Shortage of domestic technical expertise

(c) Shortage of Infra structure

(d) Any other

Sample Size 40

 Graphical Analysis:

 Interpretation:
According to this survey we find that 15% of people say lack of awareness 50% says
Shortage of expertise and 20% people says Shortage of Infra structure and 15% says any
other.
Q.5) Are you satisfied with the brokerage rates of Motilal Oswal
Securities Ltd?

 Graphical Analysis:

 Interpretation:
Approx: 65% of the respondents says that we are satisfied with the brokerage rates of
Motilal Oswal Securities Ltd. and 35% respondents says we are not satisfied.
Q.6) In future would you like to trade through Motilal Oswal?

 Graphical Analysis:

 Interpretation:
Acc to this survey 75% says they would like to do trade with Motilal Oswal and 25% says
will not be interested to do trade with Motilal Oswal.
Q.7) Which Type of Investment Instrument Do you Prefer For
Investment?

a) Equities/Shares.

b) Commodities.

c) Mutual Fund.

 Graphical Analysis:

 Interpretation:
According to this survey, Most of the people prefer Equities (45%),30% mutual funds ,
25% commodities for investment purpose .

Q.8) If you trade with Motilal Oswal Secrities limited then why?
  Graphical Analysis:

 Interpretation:
22% of the respondents are satisfied with services offered by Motilal Oswal Securities
Ltd., 15% with the tips, 35% are satisfied with research report and 28% of respondents
are satisfied with the brokerage rate of Motilal Oswal.

Q.9) what type of trading do you prefer intraday or delivery?

  Graphical analysis

 Interpretation:
45% of customers prefer intraday trading and 55% of customers prefer delivery.

Q10) Are you satisfied by the overall services provided by Motilal Oswal
Financial Services Ltd.?
 Graphical analysis

High satisfied 7
Satisfied 7
Moderate 14
Dissatisfied 13
Highly Dissatisfied 9

 Interpretation:
Services From the 50 respondents, 7 are Highly satisfied by the overall services
provided by motilal oswal financial services ltd. 7 are Satisfied by the overall
services provided by motilal oswal financial services ltd. 14 are Moderate by the
overall services provided by motilal oswal financial services ltd. 13 are
Dissatisfied by the overall provided by motilal oswal financial services ltd, 9
Highly dissatisfied by the overall services provided by motilal oswal financial
services ltd.

CHAPTER-IV
 CONCLUSION
• Things have changed for the better with the MOTILAL OSWAL going on-line
coupled with endeavor to stream line the whole trading system, things have
changed dramatically over the last 3 to 4 years. New and advanced technologies
have breached geographical and cultural barriers, and have brought the
countrywide market to doorstep.

• In the present scenario to compete with the Broker's would require sound
infrastructure and trading as per international standards.

• The introduction of on-line trading would influence the investors resulting in an

increase in the business of the exchange. It has helped the brokers handling a vast
amount of transactions and this can be an efficient trading, delivering, settlement
system with adequate protection to investors. The trading of MOTILAL OSWAL
of the first day was Rs. 1.8 crores.

• Due to invention of online trading there has been greater benefit to the investors as
they could sell / buy shares as and when required and that to with online trading.

• The broker's has a greater scope than compared to the earlier times because of
invention of online trading.

• The concept of business has changed today; this is a service oriented industry
hence the survival would require them to provide the best possible.

• The speculative pressures are responsible for the wide changes in the price, not
attracting the genuine investors to the greater extent towards the market

FINDINGS
 From the study it was found that majority of the customers are highly satisfied
with the service provided by the motilal oswal financial services Ltd.
 Majority of the customers are satisfied with the Margin Choque which is taken
from the customer.
 According to this survey we find that 60% people prefer online trading and 20%
people prefer offline trading rest of 20% people prefers both. So we can say that
mostly people are awareness about the on line trading and because of this reason
the mostly people are optimizing offline trading.
 According to this survey we find that 15% of people say lack of awareness 50%
says Shortage of expertise and 20% people says Shortage of Infra structure and
15% says any other.
 Approx: 65% of the respondents says that we are satisfied with the brokerage rates
of motilal oswal securities Itd. and 35% respondents says we are not satisfied.
 Acc to this 75% says they would like to do trade with MOTILAL OSWAL and
25% says will not be interested to do trade with MOTILAL OSWAL.
 According to this survey, Most of the people prefer Equities (45%),30% mutual
funds , 25% commodities for investment purpose.
 Quality of service is the most influential aspect of a bank / broking agency that
appeals the investor.
 From the study it was found that many of the customers are very happy because of
the reliable services while trading with the MOTILAL OSWAL FINANCIAL
SERVICES LTD.

RECOMMENDATIONS
• Introduction of more private players can help to increase the
awareness levels regarding online trading services.
• Motilal Oswal should increase its promotional activities and make
aware people of delhi city about its product and services
• Since more and more companies are planning to enter into online
trading, quality of service should be continuously updated.
• Target the new hidden customers, for whom the net can bring out
convenience and comfort like NRI, women, young executives,
professionals etc.
• Company should reduce the brokerage rates, so that more customers
will be attracted towards trading.
• More number of workshops, seminars, awareness programs ele must
be conducted regarding online trading and their benefits so as to bring
up the awareness levels and channelize the potential investment.
• Quality of service is the most influential aspect of a bank/broking
agency that appeals the investor.

BIBLIOGAPHY
Book Referred
 International Business & Economics Research Journal -
March 2008 Volume 7. Number 361
 International Journal of Banking. Accounting and Finance-
Volume 1. November 3/ 2009, Number 285 309.
 Marketing of Financial Service -V.A.Avadhani
 Indian Financial System -M.Y.Khan
 C. R. Kothari. Research Methodology. Vishwa Prakshan

MAGAZINES
Business World
LSE's Magazine
Web Sites
 www.Motilaloswal.com
 www.sebi.gov.in
 www.moneycontrol.com
 www.karvy.com
 www.valueresarchonline.com
 www.yahoofinance.com
 www.theeconomist.com
 www.nseindia.com

ANNEXURE
QUESTIONNAIRE
NAME.............................................. AGE................................

OCCUPATION................................. PHONE NO...............................

1.Are you aware of online trading?

• Yes
• No

2. What is your opinion about shares?

• Shares offers an investment opportunity

• Shares make earn quick profit gain
• Shares is a part of an investment
• Shares offers easy liquidity

3. What type of trading do you prefer?

• Intra-day.
• Delivery

4. How frequently do you trade?

• Yearly.
• Monthly
• Weekly.
• Daily.

5. Are you satisfied with your current brokers?

• Yes.
• No.

6.If you trade with Motilal Oswal then why?

• Brokerage Rate.
• Services.
• Tips.

7. Which trading you prefer?

 • On-Line.
• Off-Line.
• Both.

8. Are you satisfied with the brokerage rates of Motilal Oswal Securities
Itd.?

• Yes.
• No.

9. What shortcomings do you feel in Indian On-Line trading?

• Lack of Awareness.
• Technical Expertise.
• Infra-Structure.
• Any Other.

10. In future would you like to trade through Motilal Oswal?

• Yes.
• No.

11. Which type of investment instrument do you prefer for investment?

• Mutual Fund.
• Shares/Equity.
• Commodities.