Kimson Commercial

BACKGROUND
Kimson Commercial was business entity owned by Ms. Bernadeth O. Tiu. Located at R.
T. Calo Street, Butuan City, Agusan del Norte. Kimson Commercial is one of the popular place
listed under office supplies in Butuan City.

MISSION
The Kimson Commercial offers quality wise school supplies. It aims for continuous
development by focusing of the needs of the customers and employ these directly to the business.
To discover, develop and deliver innovative products, programs and services that help our
customers create a better and more prepared tomorrow. It grows continuously by capturing
satisfaction and delight among customers.

Vision
The Kimson Commercial aims to be recognized as an exceptionally excellent school
supplier in Butuan City by way of giving innovative products and performance at an outstanding
level providing customers with high quality products and services.

CORE VALUES
Diversity: Valuing and including people from all cultures and backgrounds in the pursuit of our
common goals.
Respect: Treat others the way you wish to be treated
Integrity: Demonstrating honesty and fairness in our words and actions.
Responsibility: Exhibiting pride and accountability in the performance of duties and ensuring
the long-term success of our University.
Excellence: Striving to accomplish our goals with quality, rigor, passion, and distinction.
Compassion: Behaving in a caring, humane, and empathic way.
Creativity: Embracing innovation, flexibility, and originality in the pursuit of our vision and
mission.
Teamwork: Engaging and working well together to achieve optimal results.

STRATEGIES
 The business does not recognize that some of the strategies they are practicing in their
organization is already a strategy that would be able to help them have a competitive advantage
since Kimson Commercial does not focus on the walk in customers, they are more focus on
supplying the government agencies and offices as well as other private offices. Listed below are
some of the current strategies they are practicing:
Delivering orders depending on the Purchase Orders (P.O) of the customers to avoid
surplus of the products.
Give discounts to the whole sellers (walk in customers)
Avoid constant changing of employees
Well trained employees
Maintain good relationship between customers and the organization
Maintain good relationship between employer and employees
Ensure that every walk in customers are catered immediately
The prices of the products are not high too much to win the biddings
Way before Kimson Commercial did not recognized that what they are applying or
practiced in their business is already a strategies. What they have done before is the same as what
they are doing right now. Thus, we helped the entity to realize those strategies above to be
realized, develop, and make it stronger even more.

IMPORTANCE AND OBSERVATION

From what I observe from their business plan is, First, is they did not recognized their
strategies on their business as I mentioned above. Second, lack of advertisement products
through social media forms, flyers, and tarpaulins based of our research. Third, it should need of
improvement of the business interior design of their store. Fourth, in today’s business reputation
and market penetration which is the government and other office mostly get their suppliers and
need to expand their business. Fifth, they should emphasis on their human resources, since their
employees in this generation demand different satisfaction. Sixth, business entity should gain
more loyalty to their customer, advertising their stores, and have discounts since their business
will become one of the list of popular office supplies. Seventh and Eighth, their business plan is
need to reorganize. Ninth, some of their strategies need to adjust to make it more presentable to
the market industry. Tenth, even though their business plan is not exactly clear we can foresee in
today’s market industry.
 A business plan helps us to start-up a business. A successful business plan will walk us
through each step of beginning and running the company. A business strategy will serve as a
road map on how to organize, manage, and expand your new venture. It's a method of organizing
our thoughts on the most important aspects of your company. For Kimson Commercial they still
wish to run their business in the future, I suggested them to evaluate their business plan and
update it if needed and in-line in today's market industry.