Case of Gogii Games

In the technology sector, "adapting or dying" is a conventional wisdom, which is clearly at the heart
of the success of Gogii Games.

George Donovan founded Gogii Games in Moncton, New Brunswick, in 2006, when he was just 30
years old. He had previously worked as an agent in the video game industry, which helped him
identify a certain gap in the market.

Gogii developed games primarily for the sale and online distribution of computer games. In the space
of a few years, the team grew to 75 people. However, at some point, the market changed. The public
has embraced cell phone games, and a new demographic has emerged, that of women over 30 in
search of simple and affordable games for their cell phones.

The time has come to adapt. Gogii closed its computer gaming department and expanded its small
team dedicated to cell phone games. The company has decided to focus on free games that generate
revenue through advertising and paid content.

Gogii's flexibility paid off. The company now manages 13 free games and expands into the console
market. It opened a second office in Halifax in 2017 to house its growing team.

Gogii's adaptability has also enabled it to meet the needs of non-English speaking countries. "It's
important to properly explore a market before you can adapt your products, and the best way to do
that is to experience it first-hand," says Donovan.

"We're so used to the idea that everything can be learned online," he says. "However, there are
some things that cannot be understood until you have visited the country and experienced how
things are going there."

Gogii has contacted Canada's Trade Commissioner Service (SDC) on several occasions to make the
most of his foreign visits, including Mr. Donovan's 2017 trip to the Tokyo Game Show in Japan.

"The SDC found space for our booth, organized and hosted various business meetings, and even
provided transportation," says Donovan. "His support has been incredibly helpful, especially in a city
like Tokyo, where it's hard to get around."

"The SDC has contacts in local markets. This is my first port of call when I explore a new territory."
George Donovan, Managing Director and Founder, Gogii Games

The event was a difficult learning process for Gogii. "We went to this event with American products
that did not meet the needs of the Japanese market. However, we have learned a lot of the lessons
that we have implemented. So we will offer in 2019 a game that has great potential in Japan," says
Donovan.

Gogii also has an eye on the Brazilian market. "A few years ago, we noticed that in Brazil there is a
huge gap between the number of people playing games and the number of people who spend
money on games," says Donovan.
"We knew that if we could find out why this is the case and carve out a place for ourselves in this
market, our company would have tremendous growth potential."

Gogii decided to explore the Brazilian market. Halifax-based Trade Commissioner Stéphane Crépeau
helped the company apply for CanExport, a program that provides financial assistance to companies
looking to expand their markets. Result: Gogii received $9,000 for the trip.

Mr. Donovan, Gogii's Chief Executive Officer, travelled to Brazil in 2017 and was greeted by trade
commissioner Claudia Kakunaka, who is based in Sao Paulo. "Claudia has arranged meetings with
three local distributors, one of whom has become our partner," says

This trip gave Gogii a unique insight into the Brazilian market. "We've learned a lot of things that
aren't known," Says Donovan, without revealing too much. We take risks and bet on the long term.
We are ahead of our competitors and we can afford to be patient."

Questions:

1) According to the case data, what factors helped Gogii Games enter the Japanese markets?

Ans - Gogii has contacted Canada's Trade Commissioner Service (SDC) on several occasions to
make the most of his foreign visits, including Mr. Donovan's 2017 trip to the Tokyo Game Show in
Japan."The SDC found space for our booth, organized and hosted various business meetings, and
even provided transportation," says Donovan. "His support has been incredibly helpful, especially
in a city like Tokyo, where it's hard to get around." "The SDC has contacts in local markets. This is
my first port of call when I explore a new territory." George Donovan, Managing Director and
Founder, Gogii Games

2) what factors helped Gogii Games enter the Brazilian markets?

Ans - Gogii also has an eye on the Brazilian market. "A few years ago, we noticed that in Brazil
there is a huge gap between the number of people playing games and the number of people who
spend money on games," says Donovan.

"We knew that if we could find out why this is the case and carve out a place for ourselves in this
market, our company would have tremendous growth potential."

Gogii decided to explore the Brazilian market. Halifax-based Trade Commissioner Stéphane
Crépeau helped the company apply for CanExport, a program that provides financial assistance
to companies looking to expand their markets. Result: Gogii received $9,000 for the trip.

Mr. Donovan, Gogii's Chief Executive Officer, travelled to Brazil in 2017 and was greeted by trade
commissioner Claudia Kakunaka, who is based in Sao Paulo. "Claudia has arranged meetings with
three local distributors, one of whom has become our partner,"

3) What can be learned from this case?

Ans - . "We've learned a lot of things that aren't known," Says Donovan, without revealing too
much. We take risks and bet on the long term. We are ahead of our competitors and we can
afford to be patient."
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