FOR IMMEDIATE RELEASE

Date 8/3/09
Location Johannesburg, South Africa

DDB South Africa wins First National Bank of South Africa

First National Bank of South Africa (FNB) has concluded its review of advertising agencies and has
awarded its main advertising contracts to two agencies, DDB South Africa and Metropolitan
Republic. The two beat the two largest agencies in South Africa, Ogilvy and Draft FCB.

Leading digital design agency Gloo retains FNB’s brand digital account. FNB’s “How can we help
you?” remains the brand’s emblematic claim.

Glen Lomas, DDB South Africa CEO, said: “DDB is over-the-moon to have been chosen as a
creative partner for FNB and we look forward to sharing this privilege with Metropolitan Republic
and Gloo.”

The appointment is effective immediately. FNB is also a FIFA 2010 World Cup sponsor, which
means that DDB South Africa will now be handling three of the major sponsors, the others being
MTN (the largest mobile telecom business in Africa) and McDonald’s.

About DDB South Africa:

DDB South Africa is Agency of the Year 2009 (AdReview 2009). In 2008, DDB South Africa won the Grand
Prix at Cannes Lions Festival with its campaign for Energizer. They were number 3 in the South African
creativity league in 2008 and number 10 by billings.

About DDB
DDB Worldwide Communications Group Inc (www.ddb.com) is the largest consolidated advertising and
marketing services global network in the world, according to Advertising Age. DDB also has been frequently
ranked as the most awarded agency network in the world by Creativity magazine and The Gunn Report,
among others. With more than 200 offices in over 90 countries, the DDB Group believes that creativity is the
most powerful force in business, building enduring and powerful brand experiences that create TalkValue™,
influence social communities and drive results. DDB Worldwide is part of Omnicom Group Inc. (NYSE: OMC).
About FNB:
Founded in 1838, FNB provides personal, commercial and corporate banking services to more than six million
customers across South Africa, from large corporate accounts to accounts for teens and pensioners.

Contact:
For local communication:
Glen Lomas
CEO
DDB South Africa
27 11 267 2800
Glen.lomas@ddb.co.za

For international communication:

Melanie Vignon, Communication Director,
DDB Europe, Middle East & Africa,
33.1.53.32.6133
Melanie.vignon@ddb.fr

Pat Sloan
DDB Worldwide
1.212.415.2901