Lean Canvas Design Thinking
1. Problem
The crucial problem for my
target audience is the
limited education on food
waste in Australia. There
are many solutions to
limiting food waste in our
households however,
people are not aware of
these existing solutions,
nor are they aware how
bad Australia’s food
wastage is.
Existing alternatives-
There is an existing app in
Proposed solution 3. Unique Value Unfair/ Advantage 2. Customer segment
Proposition
My solution to The ultimate goal of the
The app has the
consumer’s problems will There are many different app is to educate
advantage of, “a place for
be an app designed for services/ideas at present to households on the multiple
everything and everything
users to seek alternative eliminate food waste in the ways to reduce or re-use,
in its place,” which means
ways of disposing their household. However, which food scraps, or the many
that by having the app, the
food scraps. The app will one would be ideal for your ways it is can be disposed
user is offered different
seek to educate and household? The FoodWaste of, sustainably. The main
ways of disposing their
determine what is the app will help you decide the target audience is
waste without the stress of
best way to limit food best way to dispose your generally those households
wasting it. However, the
scraps, re-use food food scraps without having to who struggle to reduce
key for this app to be
scraps, dispose food Google or potentially travel their carbon footprint due
productive is for the user to
scraps, based on the somewhere. The app will to lack of knowledge of
take responsibility and
information the user have ready-to-eat meal plans food waste.
make change
adds about their for your food scraps, how to Additionally, another
happen. Similarly, to the ap
household. For it to be properly food shop for your important target audience
ps that notify you on your
an exciting tool, the app household, how to recycle is the younger generation
progress, such as how
will hold the household your food scraps. Not many because it is important to
well ‘you're averaging your
accountable by creating large families are able to demonstrate sustainable
steps’ for the day,
a tracking system on compost their food nor can habits to reduce further
‘FoodWaste’ will give
their food waste journey they have a worm farm, as food wastage for future
consumers the confidence
10 STEA Innovations Class Lean Canvas Bec McKinney Shenton College
place called, ‘ShareWaste’.
This app is designed for
users who wish to dispose
of their food scraps to
nearby people who collect
food scraps for
composting, chicken stock
feed, etc.
There is a new 3-bin
system that only a limited
number of local
governments have in place
called, ‘FOGO’. FOGO is
designed to collect food
scraps alongside your
existing ‘garden organics’
bin.
by rewarding their
progress.
Key Metrics
(Success Indicators)
Calculating Retention
rate.
How many users
downloaded and signed
up to ‘Food Waste,’ in
the last month?
Answering this question
will indicate how well it’s
marketed and talked
about.
Once this is calculated,
there will still be surplus of
food. The app will generate a
solution for your particular
household based on the
information given.
High level concept
The issue of food waste is
not an isolated issue; it
expands to the entirety of
Australia and it is a goal that
‘needs improvement’,
according to the United
Nations (n.d). The majority of
local governments in
Australia are working
towards limiting food waste in
their area, as well as large
supermarket chains having
preventative strategies in
place to limit food waste in
10 STEA Innovations Class Lean Canvas Bec McKinney Shenton College
of meal planning without
the worry of wasting their
food. Holding consumers
accountable for their habits
by sending them reminders
on how much money they
have saved, what
difference their reduction
has made on the
environment.  express their concerns for
Channels
(Communication)
Marketing the app on
popular social media
platforms such as
Instagram, Facebook,
TikTok, and Twitter
because there are a lot of
active users on those sites.
Contacting local
Governments to request an
agreement on marketing
generations.
Early adopters
Early adopters will be
consumers who already
food wastage in Australia.
Ideally, local governments,
because it will be a
practical, ‘modern’ solution
for them to promote to their
communities to enhance a
higher demand for their
services that they provide
(FOGO).
(this may not be
applicable to everyone)
this will then be their business. The app will the app to their local area.
compared to how help consumers to achieve
engaged people become the same preventative There are many local
with the app. How often strategies as does the community groups on
are people leaving my supermarkets do, to instill Facebook, designed to
app for another? sustainable habits when share information
Calculating how often my there is a surplus of food regarding their local area.
app is used per day and present. A good start will be to
how many active users introduce the app onto
there are per month. those groups.
This will indicate how
useful my app is to its
users.

The app will be isolated

to certain areas in WA
and after a year, there
may be a change in food
waste statistics as a
result of the app usage
in the particular area.

10 STEA Innovations Class Lean Canvas Bec McKinney Shenton College

*Potential costs *Potential revenue streams
(this may not be applicable to everyone)
There will be potential costs to consider when
upselling the app to local governments (for If successful, the local governments will have a potential income stream from my app

collaborations/partnership deals) for their local since the app will be designed to benefit both the user and the services that the local

communities. According to DreamWalkapps (2020) the governments provide.

average app that is created in Australia roughly costs
anywhere between 50k to 250k. The specific cost of
my app will depend on a number of factors, including
its features, such as the amount of recipes added,
what platforms it links to, and the location of the
development team.

10 STEA Innovations Class Lean Canvas Bec McKinney Shenton College