CHA

SUPP IN
LY

Alejandra Acuña Quintero

64182092
José Luis Riveros Supelano
64182101
Juan Esteban Pinzón Riaño
 Who is BALENCIAGA?

Balenciaga is a French fashion

house founded in 1917 by Cristóbal
Balenciaga, a Spanish designer,
born in the Basque Country, Spain,
the brand's recognition is mainly
due to its footwear and clothing
designs.
 SUPPLIERS
The raw materials used for the
production of Balenciaga shoes use
basic elements such as natural fibers
and minerals, used for the
manufacture of fine fabrics,
synthetic leather, rubber, foam and
plastic, which are extracted and
transformed for the final gestation
of the product.
WAREHOUSES
PRODUCER
In the production process the raw
material is transformed, in the case
of Balenciaga, the company has its
own facilities where garments and
footwear are manufactured, with
production plants in countries such
as China, Spain, Italy, among
others, where demand is higher.
DISTRIBUTION
CENTERS
  
Warehouse storage at Balenciaga is a  
Balenciaga's distribution center has
process in which merchandise is stored
infrastructures where the merchandise
and conserved previously completed its
is stored, the logistical approach is
production process within an area of the
given and the outbound orders are
warehouse destined for storage or
executed for distribution to the trade. In
conservation, in Spain there is the Eda
addition, it has processes for the
Warehousing Logistic Spain SI. Which
construction of vessels, which
provides storage, storage and collection
guarantee its customers quality and
services or, in the case of Italy, they
short delivery times with all the
arrive at local suppliers.
technical and legal documentation
associated with them.

SUPERMARKETS CUSTOMERS
The Balenciaga textile industry
transports merchandise to
commercial establishments selling
fashion and footwear, i.e.
supermarkets, with an emphasis on
retail sales, since most stores carry a
low stock in order to manage
exclusivity in the collection.
MATERIAL FLOW/ ENERGY FLOW
Baleciaga's consumers are people
interested in the exclusivity of the
footwear offered by the company,
where customers have the
opportunity to evaluate the quality
of the product and decide to pay a
high cost for the brand, design and
innovation of the article.
OUTPUT INPUT
TRANSFORMATION
INFORMATION FLOW/FINANCIAL FLOW
4. Identify the logistics processes in the supply chain
LOGISTICS

TRANSPORTATION
The distribution and transportation
of Balenciaga involves a series of
steps that is developed in each of
the merchandise transfers, even
for the delivery of other
companies, such as: Gucci, Armani,
Puma, St Laurent, with which they
have commercial relationships :
•Transfer of the merchandise (It
starts from the point of
manufacture)
• Regulation of production batches
based on the behavior of product
demand
• Management of storage and
conservation of the merchandise,
that is, the place where the
footwear is kept in order to be
distributed
WEREHOUSING
Kering, which is in charge of the
storage process for the Balenciaga
store, is located in Switzerland,
which it uses as its global "hub" to
store all the different products,
tennis, shirts, caps, bags and more.
In these warehouses or
warehouses, the boom in their
activities and a necessary
adaptation of consumption patterns
stand out. The current logistics
structure in Switzerland, distributed
in 20 warehouses, manages almost
all the stocks and deliveries of the
group's brands.
Being a luxury brand, they have
worked throughout the distribution
process to ensure control of the
entire brand, where its retail
distribution is responsible for the
product from its manufacture to
sale, where it must manage the
supply of stores avoiding Both the
stock outs, as the excesses, have to
choose the commercial option
more adapted to each point of sale
and take care of aINVENTORY
network of
stores, for which the consequence
is that there are fewer products in
the warehouses of each store and
therefore more space for each
piece, where better storage quality
is guaranteed and the deterioration
of the pieces is reduced.