Explore Digital Entrepreneurship with ©@ eUsahawan Introduction To Digital EntrepreneurshipINDEX O idea validation © Uniaue Seting Proposition (USP) © know Your Customers O Marketing Mix O Business Basics O Business Margins © wor Analysis © Company Structure © Basies af E-commerce GBeUsehawan O introduction to Online Business O concept of ontine Community O connecting Business and the Digital World O online Business Structure © Personal Data Protection Aet (O Entrepreneurial Ethics © Online Scams O Pockaging & Delivery O conclusionDigital Entrepreneurship Idea Validation IDEA ENHANCEMENT. + Probiem zolving Valve adaing dos bane respective of “Contumer: Current demand Stopier Production samples LAUNCH Test Ofte launch of product orsenice are esting IDEATION Market observation from determine necessary moroverents EVALUATION LEAD USERS Evaustion of market response to o> Consumer feeabace GBeUsehawan IDEA FILTRATION Estimation of cost and returmons DEVELOPMENT of protetyee_—_—_—ES—_ uction to Digital Entrepreneurshit GQeusahawan Idea Validation (continued) r > OF PRODUCT / Senviee 2 ay “al consumer usr eb DEMAND AND AWARENESS om Abie TO ADD VALUE hoy QHEETING, «wy APPORDABUITYction to Unique Selling Proposition (USP) igital Entrepreneurship GeUsahawan Tree ae res brogucvbenvics peng sid ening ana what you ave USP CHARACTERISTICS SP (Uniaue Seling Propestion) is something unique that gives extra value | > Prosctsreit aR ‘it | vescrition Bh | avout te proauet, © | vate tor customers 2 | soecat bones “wp | neason fr purchase bias pans tat your tte | competitors ack fn intresting tating and/or vile to ucomany you USP wil act ‘product or service aver your competitors’ With 3 Recognising USP_—_—_—ES—_ igital Entrepreneurship GQeusahawan Unique Selling Proposition (USP) (continued) ‘Your produc o service must 2 'Solve 3 problem + Be soto ade value 2 Funetionaity| : p> provuer > +: wnat To EMPHASIZE senvices Adversing + b> > storyline_—_—_—ES—_ Introduction to Digital Entrepreneurship GFeusahawan Know Your Customers CUSTOMER SEGMENTATION PROCESS, @ e A Brassee Geusshawan Introduction to Digital Entrepreneurship Marketing Mix 2 PHYSICAL_—_—_—ES—_ igital Entrepreneurship Business Basics Geusahawan » 6 ausiness $ = Capital Expenditure (care) CA > Cost of Goods Sold (C065) Cor direct linked t prosuct/ . gas faery tional Expenditure coren ogists os + Adoring ost vtion to Diital Entrapreneurshio Gevsarawen Business Margins onuectives 1 Te identity ereduct eriing using maria ‘To monter sales quantity and peted for COMMISSIONnto Digital Entrepreneurship GeUsahawan SWOT Analysis A oan WyI iction to Digital Entrepreneurship GQeusahawan Company Structure a) owas) (mame) Cron iowonaor) oem) | | o[ Siege oe “Annual Declaration ‘ating aeity of LEP to ay ts debts ‘Sarenolders nat responsible for day-to-day operations bp required to appoint company_—_—_—ES—_ Introduction to Digital Entrepreneurship GeUsahawan Basics Of E-Commerce Introduction te Online Businest ertising A Sales Print and broadest media (elevisin. aco, newspaper magazines) were the main modes of marketing before the Advertising A Sales A Internet Sales wil sari ansdvortamen can stact consumers Consumes will choose a certain product or service even it does not fly meet their requirements if they know of no otnerakernatves Advertising # Sales > | Nowadays with soci mesa platforms the kes of Facebook and instagrar, as well as e-commerce platformson to Digital Entrepreneurship GeUsahawan Introduction to Online Business Factors that affect consumer buying patter include: bad é sp | Consumers nowadays have the advantage of convenient access to mums formation sources, this allowing {om to mase an formed puchare Ceci va Toren anor produc comparson Consumers can be easily influences by others testmonials bet postive or negative, That why special attention |S ubvaly paldte the comment section by both prospects ard the slit >| With communication platforms such as WhatsApa, WeChat, Line and thers, eate of communiestion ean be an 3eseterpecially nengurng case ana continous engagement wth customers f_—_—_—ES—_ juction to Digital Entrepreneurship GQeusahawan Concept of Online Community In doing online business ts important to know the ins and euts of online commutes | e_—_—_—ES—_ on to Digital Entrepreneurshir GQeusahawan Connecting Business and the Digital World IDEA VALIDATION stanlyigital Entrepreneui ship Online Business Structure pee Geusahawan nei product or service can reach re consumesInt tion to Digital Entrepreneurship GFeusahawan Personal Data Protection Act ‘Any Information or data that allows an individual to be identified i covered under the Personal Oata Protection Act, for example: G ® th Name and aderess Pasrpert Haaitn information © o x» senineace 131 dats of prospects or Businesses cannot retin (Source: offical Website Department of Personal Data Procection)_—_—_—ES—_ Introduction to Digital Entrepreneurship GeUsahawan Entrepreneurial Ethics_—_—_—ES—_ Introduction to Digital Entrepreneurship Online Scams ASIC SCAMS: RELEASE LETTER E-mails ftom parties who ne fee Usually emais ate sent from Atrean or uropean countries « Lorrery E-mails or SMS to inform that an inavdual has won aluerative prize and needs 0 veseer ‘ha prite ata cara locaton GBeUsehawan DATA PHISHING. ‘SMS or private messages fom 2 wellinown company (eg bank, tee) asking fo wpa personal data, The common reason ured ie 3 System vograde.Online Scams (continued) igital Entrepreneurship INTERNET PROGRAM SCHEMES "Aevertsing programs such as Google AdSense, Nuffnang, DSB uttevel marketing MLE) and get-pald-o programs are most asks re frequently misuse to get dowlines and access to customers programs need only 2 layers between business owners and Geusahawan \w INTERNET INVESTMENT SCHEMES Tis: insthations (eg. banks, unt tart insurance)on to gital Entrepreneurship Online Scams (continued) © COUNTERFEIT TEMS koe 3) (h Copyright Act Section 8, Commerce Act 201 Ary person found gulty of an effence {hall be lable Tova ine of not fest than R¥O,OO0 Cindi) ao Bvis00.008 (companies) Acronis under the uneaicton othe Mine fof Domestic Trade, Coroperstives and Consumerism (MDTCC). Geusahawan Marketplace 1A numer of marketplace platforms such 3¢ eBay does not alow fake_—_—_—ES—_ on to Digital Entrepreneurship GeUsahawan Packaging and Delivery Note: Details above may effer based on updates or special offers bytion to Digital Entrepreneurship Packaging and Delivery (continued) ‘Advantages of Pos Laju™{ction to Digital Entrepreneurship Conclusion ‘The online business approach has the same fundamentals 25 otfine business whereby tsi inveves Consumers influence to Seste sales, The diffrence between olin td online Business i simply it fhe metnodstoay. IN THE DIGITAL WORLD: gal soucestomae evened puchasedesen” ‘CONSUMER = ‘Able to market to potential target audience at ce ENTREPRENEUR Geusahawan Conine entrepreneurs need to be especialy aware of the Va digital applications and not face so Fe, ‘The lgital plattorm evolves reply. Hence to ensure business sustainably, entrepreneurs must always be aware fof there changer inorder to ensure hei Business remains Current ahd relevant. be it terms of Solution eifeings OF