IV.

Target Customer

UNICUP Company produced a product. It is combination of cereal and milk and is

intended for children and adult. Its ingredients are labeled on its packaging along with some

information. It is a consumer product and available at sari-sari stores, convenience stores,

grocery stores, and supermarket. The product milky bits will be distributed in Mabalacat City

and Angeles City Pampanga. Mabalacat has 2.92 % or 250,799 population and Angeles has

4.52% or 411,634 population Unicup Company choose class A to D because the product cereal

of milky bits is affordable for class A and D.

Table 1

Population according to Income Class

Annual Income Class Angeles City Mabalacat City Total

Class E 24,086 26,892 50,978
(50,000-below)
Class D 21,925 16,399 38,324
(50,000-149, 999)
Class C 18,480 8,097 26,577
(150,000-249,999)
Class B 9,045 4,949 13,994
(250,000-499,999)
Class A 974 530 1,504
(500,000-above)
Total : 74,510 56,867 131,377

38,324

26,577
 13,994

+ 1,504

131,377