FOODPANDA

Foodpanda is a mobile food delivery marketplace that operates in about 50 countries. It allows

users to select from local restaurants and place orders via its mobile applications as well as its
websites. Foodpanda processes and sends orders directly to partner restaurants then delivers the
meals by delivery riders to the customers.

MARKETING COMMUNICATIONS IN ETHICAL AND TRANSPARENT

MANNERS
During this pandemic, it has been very difficult for people to earn money because of lockdown.
FoodPanda is empowering home chefs to earn money by offering delicious and hygienic home-
cooked meals by introducing the 'Ghar Ka Khaana' from where talented home chefs can join the
foodpanda app and sell their meals online to the customers and earn money.

Foodpanda was of great help for the customers by allowing them to order meals at home simply
by using their app and by allowing the customer to choose whether to play online or cash on
delivery.

Also, foodpanda has provided the services to customers by allowing them to order groceries,
medication and other essential items to the customer doorsteps while ensuring safety and hygiene
measures.

ARE THEY MAKING PROFIT WHILE ALSO PERFORMING ITS

CORPORATE SOCIAL RESPONSIBILITY
During this pandemic, foodpanda has been making a great profit while also performing its
corporate social responsibility.

Foodpanda in collaboration with restaurant partners is distributing meals to the frontline workers
who are selflessly working hard day and night to keep all of us safe so that they can focus on
their work while keeping their energy and morale up.
Also, foodpanda has provided the services to customers by allowing them to order groceries,
medication and other essential items to the customer doorsteps while ensuring safety and hygiene
measures.

In collaboration with several charity organisations, foodpanda has taken the pledge to collect
funds to support thousands of daily wage workers across the country that are affected by the
Covid-19 pandemic. Foodpanda is also encouraging their customers who wants to help the other
people in need by making donations to esteemed charity organisations with just a few taps and
then also notiying the customers about the track of total donations the number of people who
take part in donations.

WAY OF ADVERTISING
Foodpanda is marketing in different ways like retargeting ads, Push notifications, youtube ads
and facebook.
 EXPERTLEFTOVERS(ELO)
Export Leftovers are excess production pieces of export orders.

MARKETING COMMUNICATIONS IN ETHICAL AND TRANSPARENT

MANNERS
Elo is performing marketing communications in ethical and transparent manners.

Elo is selling the products to customers at cost prices. They are providing the customer with the
facility of cash on delivery so no risk of money lost and also they are building the trust with their
customers by allowing them to return the product within 30 days with a money-back guarantee if
there is an issue with the product.

ARE THEY MAKING PROFIT WHILE ALSO PERFORMING ITS

CORPORATE SOCIAL RESPONSIBILITY
ElO is making a profit because they are selling quality products to the customers at very
reasonable prices as compared to other e-commerce sites.

ElO is performing its corporate social responsibility in this pandemic situation by giving the
discounts on the products and delivering the products to the doorsteps of the customer, therefore,
the customers don’t need to go outside to buy products by themselves.

ElO is also giving free home delivery of products to the customers for reducing the burden of the
overall charge from customers shoulders if they have bought the products more than of RS.
1499.

ElO has also added a new section for the products that are very necessary during this pandemic
like masks, sensitizers, soups on low prices as compared to the other markets.

WAY OF ADVERTISING
ELO is marketing in different ways like youtube ads, retargeting ads, facebook, Instagram.
 DETTOL
Dettol is a brand of cleaning supplies and disinfectant and antiseptic, introduced in 1932.

MARKETING COMMUNICATIONS IN ETHICAL AND TRANSPARENT

MANNERS
In the situation of a pandemic, the sale of Dettol products has greatly risen.

Dettol has been marketing their products in this pandemic with the claim that their product will
kill the germs 90%. It attracted lots of customers since Dettol has been providing these products
for a long time therefore it holds the customer’s trust.

ARE THEY MAKING PROFIT WHILE ALSO PERFORMING ITS

CORPORATE SOCIAL RESPONSIBILITY
With social responsibility in-hand for more than two months, Dettol has actively engaged with
community services through a campaign called “Dettol Helps Protect” in which the brand
collaborates with several governments and health agencies to support the operations of front-
liners with Dettol disinfectants such as Dettol Hygiene liquid, Anti-bacterial shower gel, anti-
bacterial soap, and anti-bacterial liquid hand wash.

Dettol has been serving local communities through production and distribution of education
leaflets to educate the public in the right way of handwashing.

WAY OF ADVERTISING
Dettol is marketing through youtube ads, television ads and other social platforms like facebook
etc.

THE BEST WAY TO COMMUNICATE AND RESPOND TO CUSTOMERS

DURING THE CURRENT PANDEMIC
According to me the best way to communicate and respond to customers during the current
pandemic is through social networking because people these days spent a lot of their time at
using different social apps, therefore, the best way to communicate to the customers in through
social platforms.