Professional Documents
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Brief:
After sales services is one of those aspects which plays a pivotal role in customer’s satisfaction and
customer retention. It not only helps in building Customer loyalty but also brand image. Despite
having such a significant importance, many well-established companies fail to understand its
significance.
One such company is Coca-Cola, an American multinational beverage corporation. Being a victim of
their poor customer service right from the registering a complaint to getting it resolved, We have
taken this opportunity to resolve the registration process of a complaint by replacing their
conventional, fixed time grievance portal by an automated, 24/7 portal.
This will/can be done by deploying a chatbot which will help customers to register a complaint
without any hassle.