1) IKEA is Swedish brand which design and assemble furniture, home accessories and kitchen

appliances as well as other occasional home services. The reason for choosing this brand is that
it comes in top brand in the world which think about environment friendly system. The company
being in the top rank for environmental sustainability still is conscious about the way it obtains
its raw material.
2) IKEA has made sustainability a major brand pillar in recent years. It has committed to cutting
back on single-use plastics in its restaurants and the use of new plastics in its products. They
show their campaign through this message and tag line:

One Little Thing” messaging is reinforced with a series of hyper-targeted digital OOH ads, social and
digital units that call out their impact (alongside the price), like how buying a reusable food container
can keep food fresh and cut down on waste.

3) I would recommend them they should start plantation drives related activity because as they are
big user of wood in the market so this will definitely affect the environment as they trees are
being cut down for their raw material so they should plant more and more to stabilize this
affect.
4) Through this campaign they can create impact on their vision and mission by adding the role of
socially responsible companies in the world.
5) Through this goal they company can attain a big level marketing benefit as well as it will benefit
to whole environment through clean and green campaign.
6) To start this we have to plan that about the area where we have to conduct this activity to
whom we have involve i.e. any NGO and more importantly about budget allocation on this
activity. After performing this whole activity we have to take care of our this plan I on a regular
basis to achieve our goal.