C T – LE AN C A N V AS M O D E L

FINAL P RO JE
AND RE P O R T W RI TI N G
WEEK 7
 OPERATIONAL PROCESS

Group formation
Final
and signup through Brain storming
submission
Blackboard

VLOG
development
ABOUT THE ACTIVITY
THIS IS A GROUP ACTIVITY AND STUDENT NEED TO DEVELOP A
COMPREHENSIVE BUSINESS PLAN REPORT AND VLOG KEEPING IN
VIEW THE COMPONENTS OF LEAN CANVAS MODEL
• GROUP MEMBERS
• BETWEEN 3 – 8
• WHAT TO SUBMIT
• THE SOFT COPY OF THE BUSINESS PLAN NEEDS TO BE SUBMITTED ON
BLACKBOARD.

• VLOG YOUTUBE LINK WILL BE SUBMITTED ON BLACKBOARD.

• TENTATIVE SUBMISSION DEADLINE – 06 TH JUNE 2021 ON BB BY 1159 PM

HOW TO SUBMIT
​ TUDENTS NEED TO SIGN UP IN THE GROUPS ON THE BLACKBOARD. PLEASE NOTE
S
THAT IT IS MANDATORY TO SIGN UP OTHERWISE YOU WILL NOT BE
MARKED. STUDENTS NEED TO SIGN UP IN THE GROUPS ON THE BLACKBOARD.

PLEASE NOTE THAT IT IS MANDATORY TO SIGN UP OTHERWISE YOU WILL NOT BE

MARKED.
• YOUR EXPERIENCE DURING ACTIVITY, SPECIFY ANY CHALLENGES YOU FACED
• YOU ARE REQUIRED TO UPLOAD THE VIDEOS ON YOUTUBE (YOU CAN SELECT THE
PRIVATE/ UNLISTED OPTION ON YOUTUBE IF YOU DO NOT PREFER GENERAL PUBLIC
TO WATCH YOUR VLOG)

• GIRLS CAN COVER THEIR FACE WHILE MAKING VIDEO IF THEY PREFER.
• GROUP MEMBERS IF CAN NOT GATHER AT ONE PLACE FOR ACTIVITY, THEY CAN
MAKE INDIVIDUAL CLIPS AND COMBINE THEM IN FORM OF VLOG STORY.
• ABOUT THE VLOG AND TIME DURATION
• VLOG IS THE DEPICTION OF THE BUSINESS IDEAS THROUGH LEAN CANVAS MODEL.
• FOR VLOG THE TOTAL PRESENTATION TIME IS AROUND 05 MINUTES TO PRESENT THE
BUSINESS IDEA.

• DURING THE VLOG STUDENTS CAN SHOWCASE THE LEAN CANVAS MODEL OR CAN
DEVELOP A PRESENTATION, HOWEVER, THE VLOG/PRESENTATION TIME MUST
NOT EXCEED 05 MINUTES.

• YOU CANNOT CHOOSE THE SAME IDEA YOU WORKED DURING YOUR MIDTERM
SELLING ACTIVITY.
EVALUATION CRITERION – PRESENTATION THROUGH VLOG
PRODUCT-SERVICE EVALUATION RUBRIC 25 MARKS

  Excellent Good Average Bad Worst

Component (5 marks) (4 marks) (3 marks) (2 marks) (1 marks)
Business Idea          
Proposed solution          
Unique value proposition          
Customers & Channels          
Cost and revenue          
 PART B – BUSINESS PLAN REPORT
• ASSESSMENT DETAIL
• THE BUSINESS PLAN REPORT IS CONNECTED WITH THE FINAL VLOG ACTIVITY.
• TOTAL WORD COUNT LIMIT IS BETWEEN 2500 – 3000 WORDS
• SOFT COPY WILL BE UPLOADED ON BLACKBOARD ALONG WITH THE VLOG.
• THIS REPORT CONTAINS 25% MARKS
• EVALUATION CRITERION
• IN-DEPTH BUSINESS UNDERSTANDING.
• ABILITY TO DEVELOP A COMPREHENSIVE ACTIVITY FOR THE CHOSEN BUSINESS.
• ANALYTICAL SKILLS
• RESEARCH SKILLS
• WRITTEN COMMUNICATION SKILLS IN TERMS OF REPORT WRITING
• REPORT FORMAT
• CAVER PAGE WITH STUDENTS NAME AND REGISTRATION NUMBERS AND BUSINESS NAME.
• TABLE OF CONTENTS
• EXECUTIVE SUMMARY
• COMPANY DESCRIPTION (DEFINE MISSION, VISION, COMPANY CORE STRENGTHS AND WHICH INDUSTRY
YOU ARE COMPETING)

• INDUSTRY ANALYSIS
• INDUSTRY GROWTH
• KEY PLAYERS
• SERVICES
• PRODUCTS OFFERED
• PROBLEM IDENTIFICATION – GAP ANALYSIS
• PROPOSED SOLUTION TO THE IDENTIFIED PROBLEM
• UNIQUE SELLING POINT
• TARGET MARKET ANALYSIS – DEMOGRAPHICS, GEOGRAPHIC, BEHAVIORAL AND PSYCHOGRAPHIC
• COMPETITION ANALYSIS
• MARKETING MIX
• PRODUCT ATTRIBUTES/BENEFITS
• PRICE STRATEGY
• PLACEMENT – DISTRIBUTION OF PRODUCT OR SERVICE –
• HOW DO YOU SELL YOUR PRODUCT OR SERVICES?
• RETAIL, DIRECT (MAIL ORDER, WEBSITE) WHOLESALE
• PROMOTION – CHANNELS WITH COMPETE DETAIL
• OTHERS
• KEY PERFORMANCE INDICATORS
• COST STRUCTURE
• REVENUE STRUCTURE
 A N K Y O U A ND GO O D L UC K
TH