AD-Review

.Diamond Supreme Foam is Pakistani brand. It was founded in 1974

Initially in their ads they showed children playing and jumping on mattress by saying that it is comfortable
and reliable and used the Commercial Jingles “Kaam Kaam Kaam” which connected this trusted and
reliable mattress into the hearts and homes across generations of families in Pakistan. (
https://youtu.be/WbF4n4G5sME )

.Now with Re-engineered high recovery foam technology that ensures comfort and support for all sleepers

Later in 2012 ad (Sleep on Cheap) they conveyed message that You should buy Diamond Supreme Foam
because it is more comfortable than other cheap brands that causes kamar-dard and sar-dard.
( https://youtu.be/Z87-tNa2Ngk )

In 2017 ad, they told about Replacement Scheme that bring any old foam and get new at reasonable price. (
https://youtu.be/-e2wiJPaY70 )

In end of 2017 ad, they casted Mehwish Hayat and Ali Zafar for their ad that Diamond Supreme Foam is
also best for Your guests because it is cozy, comfortable and providing the 12 year warranty.
( https://youtu.be/U1TKclzRCRA )

In 2018 ad, they casted Mehwish Hayat and Ali Zafar and promoted their brand by showing the quality of
foam in which they showed that You can't recognize that whether any person was sitting or not because
.You can not find any mark on it. It is flexible and comfortable

) https://youtu.be/F0SxQRE8twc (

In 2019 ad, they casted Mehwish Hayat and Ali Zafar and used the ‘key phrase’ Papa Jaani to hit directly
at the competitor because Papa Jani is directly attached with Master Molty Foam. They did De-Positioning
of Master Molty Foam which is ethically wrong. And they also introduced their Customer Call Center
(after sales services). ( https://youtu.be/NUMQdpYCAIU )

In 14 August,2020 ad, they once again used their old Commercial Jingles “Kaam Kaam Kaam” and the
Jingles are sung by Ali Zafar by focusing on quality, comfortability and reliability. In this ad they
conveyed the message that its not only for children but its for everyone like they showed all the working
class, labor and other people. ( https://youtu.be/8f0E3tVWr9M )