AXIS 

: ART & POWER Terminales

THEME : ADVERTISING

Issue: How has advertising changed and adapted over the years to influence our choices and our lives ?

STANDING UP FOR A CAUSE

FIGHTING FOR THE ENVIRONMENT

Campaign for marine

Conservation charity

Surfers Against sewage,

2017

1) Observe the advert. Say how the artist

shows reality (point of view, shot
angles, colours, message).
2) How powerful is this advertising campaign ?

 YOUR PROJECT
« The « Raise awareness for a cause through public contest ! » campaign is now opened.
- Choose a cause from the English-speaking world.
- Create an awareness campaign in the form of a poster or a video.
- Present it to the jury : explain your choice and how you plan to persuade the viewers.
Vocabulary

A threat Une menace

Plastic footprint Empreinte plastique
Beach clean-up Nettoyage de la plage
Atomic bomb La bombe atomique
Mushroom cloud Le nuage champignon
Fallout Retombées
Waste = Trash Les déchets / ordures
Warning Avertissement, alerte
To get involved S’impliquer
To advocate something Préconiser / recommander
To recycle Recycler
Se porter volontaire pour faire
To volunteer
qqch
To convey a message Véhiculer un message
To raise awareness Sensibiliser qqn à