tributary

Andrew Ibarra | Elle Mitchell | Lizbeth Millan

Monica Horng | Shawn Gu | Sonya Gonzales

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Creative Brief
Overview

Tributary was created by six individuals who are passionate about helping clean the plastic ocean
waste.
Site intention

How can Tributary encourage awareness to empower and inspire our communities to create clean
water solutions?
Brand attributes

Informative, Inspiring, Contributing, Engaging

Brand application

How can Tributary encourage awareness

to empower and inspire our communities
to create clean water solutions?

The meaning of Tributary is multiple rivers coming together as a whole. As for the logo we wanted
to gather ideas to create clean water, and this is how three lines formed into a shape of a droplet.
We also incoporated different hues of blue throughout our website and exhibit.
Visual references

UX

We want the audience to feel engaged as they see our exhibit and think about the consequences
that are happening as they keep contributing in throwing away more trash into the ocea.

Tone and image

The overall tone and image of our group is functional and straight forward. We want to help others
in getting involved by taking action to work together by getting rid of waste to help our planet.
Messages

We want to to help others by providing useful resources and making their ideas come to life.
Who are your competitors

The Ocean Cleanup: The largest cleanup in history.

Save our Shores: Dump the bag

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page 1 | Create brief

DSGN 197 | BA Senior Class | Project 3

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Brandmark

Blue Green
CMYK 78:37:54:13
RGB 61:120:114

100% Black

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Logo typeface
PT Sans Narrpw
Bold

9/11 pt
EPERIANIMA VELENIM ILLITION NIAS
DICI OMNIHIL LIQUATA EA SI ACCUS.
Molut anis untem faceperibus eatem
quatemp erundelectia quaeper naten
issume cus ariat fuga.

11/13pt
EPERIANIMA VELENIM ILLITION NIAS
DICI OMNIHIL LIQUATA EA SI ACCUS.
Molut anis untem faceperibus eatem
quatemp erundelectia quaeper naten
issume cus ariat fuga.

12345678910

12345678910

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60% black

15/17pt
EPERIANIMA VELENIM ILLITION NIAS
DICI OMNIHIL LIQUATA EA SI ACCUS.
Molut anis untem faceperibus eatem
quatemp erundelectia quaeper naten
issume cus ariat fuga.
12345678910

Dark Green
CMYK 95:69:54:55
RGB 128:130:133

15pt
Online alternative
ITC Stone Serif
EPERIANIMA VELENIM ILLI
NIAS DICI OMNIHIL LIQUATA.
Molut anis untem faceperib
eatem quatemp erundelectia
quaeper natenissume cus
ariat fuga.
12345678910

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page 2 | Brandmark

DSGN 197 | BA Senior Class | Project 3

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Area of Isolation

1/2x

4 1/4x

1/4x

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1x

1 1/2x

1x
3/4x

2 1/2x

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page 3 | Area of Isolation

DSGN 197 | BA Senior Class | Project 3

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Website

tributary
who we are

what we do

current location

donate

search

press releases

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who we are

what we do

current location

donate

search

press releases

14 BILLION POUNDS OF
TRASH IS DUMPED INTO
THE OCEAN EACH YEAR.
click to learn more

14 BILLION POUNDS OF
TRASH IS DUMPED INTO
THE OCEAN EACH YEAR.

tributary

click to learn more

who we are

what we do

current location

donate

press releases

search

14 BILLION POUNDS OF
TRASH IS DUMPED INTO
THE
OCEAN
EACH
YEAR.
Americans
use more
than 100 billion
plastic bags
each year, more
item toper
learn
itsthis
impact
ocean
thanscroll
300 over
bags each
per person
year.about
Watch
videototothe
learn
about the problems these bags cause in the ocean.

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page 4 | Website

DSGN 197 | BA Senior Class | Project 3

tributary
current location

donate

press releases

exhibit

how this affects you

click to learn more

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yearly impact

future projects

what you can do

search

page 5 | Website

Tributary is a 501(c)(3) organization.

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CONTACT
MEDIA
NEWSLETTER
SCIENCE

INFORMATION

DONATE

Tributary is an organization established in 2016 to help make

the world a better place through educating the public about
the problems our world faces, inspiring them to take action, and
providing ways for their solutions to become reality.

TRIBUTARY

RECENT PRESS

Our exhibit is designed and engineered to be fully sustainable and eco-friendly, created by recycled materials. Change
happens from the bottom up, and a country creating solutions from its people sparks a ripple effect that influences every
organism on this planet.

With our projects we inspire a self-reliant country that solves its water problems through the power of the people:
collaboration, participation, interconnection, and education.

The transportable exhibit designed by Tributary integrates ecological water awareness with education, creative
innovation and immersive design aesthetics. The exhibit travels to different geographic locations within a city.

The greatest threat to our planet is the belief that someone else will save it. Robert Swan OBE

WE ARE COMMITTED TO BRINGING AWARENESS TO OUR COMMUNITIES TO EMPOWER AND INSPIRE LOCAL CLEAN WATER SOLUTIONS.

the foundation

what we do

14 BILLION POUNDS OF
TRASH IS DUMPED INTO
THE OCEAN EACH YEAR.

who we are

THE TRASH IN OUR OCEAN AFFECTS US ALL.

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tributary
Website

DSGN 197 | BA Senior Class | Project 3

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Artifact

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Plastic waste exhibit

Entrance

Sea animals exhibit

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Exit

Water usage exhibit

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page 6 | Artifact

DSGN 197 | BA Senior Class | Project 3

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Ripple story

How can Tributary encourage awareness to

empower and inspire our communities to
create clean water solutions?

USA/ Clear Life

Our projects will inspire a self reliant country
that will solve its own water problems through
collaboration, participation, interconnection,
and education within its people.

World Society Planet

Our exhibit is designed and engineered to be

fully sustainable and eco-friendly created by
recycled materials. Change happens form the
bottom up and a country creating solutions from
its people sparks a ripple effect that influences
every organism on this planet.

Culture

Tributary
We are committed to bringing awareness to our
communities to empower and inspire local clean
water solutions.

Being

Diverse Communities
Our exhibit is designed to communicate to
diverse urban communities such as schools, local
organizations, and businesses.

Interactions

Empower
Immersing in our exhibit begins with
understanding the global water problems and
ends with taking creative action locally to solve
them.

Artifact

Transportable Exhibit
The transportable exhibit will travel to different
locations within cities. Tributary has designed
an eco-friendly transportable exhibit that will
integrate ecological water awareness through
education, creative innovation and immerse
design aesthetics.

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page 7 | Ripple Story

DSGN 197 | BA Senior Class | Project 3

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