Community Mobilization Definition

‘a capacity building process through which

community members, groups or organizations
plan, carry out and evaluate activities on a
participatory and sustained basis either on
their own or stimulated by others’
 Community Mobilization Goals
• Increasing Community, individual and group capacity to
identify, satisfy needs and promote community interest
• Promote good leadership and democratic community
level decision making
• Identify all the available resources in the community and
increase additional resources to the community
• Build on social networks to spread support, commitment
and changes in social norms and behaviors
• Identify specific groups to undertake specific problems
• Identify all the available resources in the community
• Plan the best use of resources
• Enable community to better govern themselves
Community Mobilization Principles-
Do’s & Don’ts
DON’T DO
• Do it with the help of
• Do it all for the community
community • Use community expertise
• See professionals as • Understand ethnic and
experts cultural differences of
• Deny ethnic and cultural communities and build on
differences of ethnic and cultural
communities diversities
• Plan mobilization alone • Include others in planning
• Focus solely on individual process
efforts • Develop community
partnerships
Community Mobilization Principles-
• Community Mobilization requires TIME
and COMMITMENT
• Key to success is to ensure Community is
on the driving seat during the process
• Community mobilization allows a
community solve its problems through its
own efforts- key to sustained outcomes
• CM fulfills peoples right to participate and
determine their own future
 Principles of Mobilisation

Inclusiveness

Shared
Humanity Diversity

Responsiveness Representation

Participation
Community Mobilization Process

• “…uniting high-risk group members to

utilize their intimate knowledge of
vulnerability to overcome the barriers
they face and realize reduced HIV risk
and greater self-reliance through their
collective action”.
The Process Of Community
Mobilisation
Community Action Cycle
 Program Transition Community
NGO
Organization

State Coordinator Executive Committee

LGA/ward LGA/ward Reps

Coordinator

Outreach Workers
(ORWs)

Peers

Community Groups
NGO
Program Transition CBO

State Coordinator Executive Committee

LGA/ward LGA/ward Reps

Coordinator

Outreach Workers
(ORWs)

Peers

Community Groups
OWNERSHIP