HOW DO VOICE OF CUSTOMER SURVEY RESEARCH PROGRAMMES MAKE A

COMPANY GROW.
It is challenging to keep a business at the top of its game in a highly competitive market.
Customer experience is one of the most challenging but rewarding aspects of any business's
success; achieving profit and initial expectations is contingent on how you react to and treat
your customers. When we emphasize it, we mean that consumers are by far the most crucial
tool for your success. Catering to them will make them happy and benefit your company and
products in the long run. 

WHAT IS VOC?

It all comes down to how well you satisfy your customer. Most of the time, we gather feedback
and attempt to rectify all their problems, but that's ineffective; however, what if there's a much
easier way where you can get some work done while still gaining deeper insight? If you're
thinking of VOC (voice of customer), you're right; the term means "listening to customers." The
customer's voice is a collection of individual customer responses that will produce a coherent
solution, improving products and the customer experience. It brings all the departments of the
company in one place and works together. It will assist you in overcoming challenges and likely
driving your company's growth. 

HOW IS VOC IMPORTANT FOR GROWTH OF BUSINESS?

Retaining customers for your products work on the basic rule of customer experience; call it
your company's mantra. VOC is important for a company's growth because when you gather
customer input through probing questions, you strive to understand the customer's needs and
desires. You accept constructive criticism and act on it; this way, you transform the business
into a new and more productive direction.

As you move along, you search for trends in feedback, categorize common problems and
suggestions, and then solve the problem, discovering areas that your organization misses. The
feedback ensures that your product is developed and improved to remain competitive in the
market and beat your rivals. Many businesses launch the same products due to business
development. Any uniqueness will make your product stand out and, in turn, get you more
customers and revenue gains, resulting in a legitimate consumer loyalty base if established.

If you're genuinely committed to growing your market, a little bit of it goes a long way. The best
approach is to make VOC customer-centric. It means that being attentive and receptive to
customer needs can result in better prospects in the foreseeable future with adequate
customer service.

According to Gartner's research, gathering feedback can boost upselling and cross-selling
success rates by 15% to 20%. When you dig into VOC's data, you also encourage customer
experience for current and potential customers. Since you now have a better insight into what
customers prefer, you will likely invest in it, resulting in a 23 percent reduction in your annual
customer service costs and a 55 percent increase in customer retention rates (source: Free
report from the Aberdeen Group).