CHASE

HARMER
at Founder Institute
There’s no
perfection on
PHASE 1
It’s a continuous process of trial
and error that takes time. -ie:
(product and revenue model)
 FOUNDER INSTITUTE —— JUNE, 2020

Know Your Business

Revenue Model: 01 Empty businesses don’t get funded. You will have to
build momentum and revenue so investors trust you and

How it your business model.

works Initial Proof Point

Your idea may have merit, but you have not sold a
At every startup, there are daily challenges.
However, one of the most important ones
02 Billion Dollar Company, who do you have around you?
No investor wants to invest in someone that thinks it will
to tend is Capital. be easy or its a straight line to success or that you are not
considering the road ahead.
How do you survive pre-round
a funding?
Find an Initial (Beta) Sales
How do you pay your employees with an
empty bank account?
03 Make money with what you have in hand, perfect the
product and model. Work on selling your service and
perfect the product or service in hand in parallel.
Be brave.
I N N O V A T E.
Identify what values are being
underserved and address it, your business
cannot be a Commodity if you want to
scale.
 FOUNDER INSTITUTE —— JUNE, 2020

You’ll need to
make money
everywhere!
MINE YOUR OPPORTUNITIES
Know your market, know your business better than anyone else,
01 what’s normal, acceptable, stay consistent. Identify what is being
overlooked in regard to value and take the opportunity to sell it,
(that’s the residual value)

LEAVE NO MONEY ON THE TABLE

02 Upsells, Cross Sales, ancillary products, monthly costs, setup,
initial, 7 day free trial to upsell,m margins and recurring revenue

STOP BEING SHY

03 You make the market with new technology. Claim the whole
opportunity for yourself and your business. Don’t leave
opportunity sitting on the table.
 FOUNDER INSTITUTE —— JUNE, 2020

Revenue
that promotes
GROWTH
SaaS businesses ARE ATTRACTIVE

01 Monthly recurring revenue profit quickly and also the most

attractive to investors.
Ongoing Revenue, bankable income and contracts, process,
systems, people and product-Ex- .10 vcc fee

KEEP THEM COMING

02 Scalable, predictable revenue is a game-changer. Make sure to
provide services for the long-term. Plan your opportunities and
build a pipeline

SET YOUR PRICE - you are in control

03 Your ideas and hard work have value and if your creating a new
market adopt a new price, but keep similar models and set your
price.
 Knowledge Believe
My own limiting beliefs almost Have Faith- Everyone else that
paralized me to the point I couldn’t works for you needs to be
move forward. Nobody is perfect inspired and there are days when
Fear Almost even if it looks like they are in it seems like nothing will ever
business work
MADE ME
F A I L Show Progress
MVP Product, show month over
Stay in Front of the Money
Understand your numbers, be a freak
month rev, executive leadership, about your numbers, if you run out
process and scale of money, its game over
 THE BEST
Pitch of the Night
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$500.00
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Thank
you.
Pioneering Profit Through Payments

chase@paycertify.com
(855) 247-3411
(408) 857-7759