Professional Documents
Culture Documents
Madeline Duva
mfduva@gmail.com
@mfduva
Fact
Running a startup is
REALLY, REALLY, REALLY hard
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So do something BIG
When you reach for the stars, you may not quite
get one, but you won't come up with a handful
of mud either.
Leo Burnett
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Passion
If your not passionate about your idea,
get another idea…
•Values
•Vision
•Mission
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What you can control
• Your costs
• Your efforts/focus
And
• staying true to your values
Values
• Define the company
• Define your brand
• Define the culture
• Define the employee profile
• Define the hire and fire criteria
• Define your essence
– Lewis Carroll
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Vision vs. mission
Vision = Leadership
Mission = Execution
Get together, turn off phones, find blank wall, have lot of
sticky notes
It’s all bullsh*t
Agreed, if:
• You do not honor your values
• You are not obsessive about your vision
• You are not relentless about your mission
• Nobody knows /believes in your vision
• You lose your passion
• You aren’t focused
• You hire the wrong people
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How will you know…
If you got them right??
You feel it
Other people get it
You are energized, excited, emotionally attached
mfduva@gmail.com
@mfduva
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