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  • Brand Mastery

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    Alicia Van Akker
    85 views5 pages
    1) The document discusses the importance of personal branding and developing a strong brand identity. It provides tips for discovering your brand strengths and qualities to build your brand. 2) Key aspects of personal branding include clarity, consistency, and constancy. You must define your unique value, walk in line with your brand message, and maintain constant visibility to your target audience. 3) Maintaining your personal brand requires communicating your message through public speaking, networking, articles, and social media. You must also increase visibility at work and maintain a positive online reputation through your digital presence and content.

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    Brand Mastery & Personal Branding

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    Brand Mastery.docx

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    1) The document discusses the importance of personal branding and developing a strong brand identity. It provides tips for discovering your brand strengths and qualities to build your brand. 2) Key aspects of personal branding include clarity, consistency, and constancy. You must define your unique value, walk in line with your brand message, and maintain constant visibility to your target audience. 3) Maintaining your personal brand requires communicating your message through public speaking, networking, articles, and social media. You must also increase visibility at work and maintain a positive online reputation through your digital presence and content.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    85 views5 pages

    Brand Mastery

    Uploaded by

    Alicia Van Akker
    1) The document discusses the importance of personal branding and developing a strong brand identity. It provides tips for discovering your brand strengths and qualities to build your brand. 2) Key aspects of personal branding include clarity, consistency, and constancy. You must define your unique value, walk in line with your brand message, and maintain constant visibility to your target audience. 3) Maintaining your personal brand requires communicating your message through public speaking, networking, articles, and social media. You must also increase visibility at work and maintain a positive online reputation through your digital presence and content.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    #Love2share

    Brand Mastery Percobaan pada gelas A, B, C cobain rasa sodanya dan tebak brand-nya apa? Sebutkan kata kunci dibawah ini dan brand apa yang langsung terlintas di pikiran kita? Fastfood Computer Software Tempat Ngopi Search Engine Soft Drink

    Lihat gambar tokoh dibawah ini dan katakan apa yang terlintas dibenak kamu! Donald Trump Richard Brandson Oprah Winfray

    Kenapa penting memiliki BRAND? Katakan pada diri sendiri... Im CEO of my brand! ACHIEVE more of WHAT you want by being more of WHO you are

    Pilih STRENGTH yang mau kalian tunjukkan! WHY ? 1) It sets you apart from your competitors. 2) It reflects your core values, personality, talent and skill set. 3) It increases your creadibility, especially if you can happens the power of media. 4) It establishes your expertise, authority and value. 5) It creates a success spiral that can boost your wealth and career.

    @AliciaVanAkker

    Page 1

    #Love2share
    BRAND Gambar kopi starbucks COMMODITY gambar kopi umum

    Its not just a brand, its about experience!

    3 step keys to successful Personal Branding :

    CLARITY your Unique Promise of Value CONSISTENCY Walk your Talk CONSTANCY Constant Visibility to Your Target Audience
    CLARITY USP Unique Selling Preposition (company) Ex : 1) No Board Seafood (fokus SPEED) Pelayanan baik Dessert gratis & tidak dijual Pelayan berbaris rapih menghadap kearah restoran u/ melihat customer

    2) Minuman soda merek ANYTHING (bersoda) & WHATEVER (tanpa soda) USP Unique Selling Personality (pribadi) 1) LOOK! (Miss Merry selalu pakai warna merah) 2) Mantra (Indonesia Pasti Bisa!, Success is My Right)
    @AliciaVanAkker Page 2

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    BAM Be Always Memorable

    Discover Your Brand 1. What am i known for? 2. When people think about or talk about you want do they say? 3. What do you consistenly deliver? 4. What is your reputation? 5. What am i good at? 6. What are your strengths, talents? 7. What do people come to you for, expect from you? 8. What the best do you can? 9. What do you consistenly do better than your peers? 10. What are my key accomplishment? 11. Take the time to inventory your success, achievement, award and recognition? 12. What do these say about who you are and how you get things done?

    CORE

    PERSONAL BRANDING
    CREATED

    @AliciaVanAkker

    Page 3

    #Love2share
    #CheckList# Elevator Pitch (bisnis apa?) Business Card (warna ciri khas) Signature ex : always happy, always healthy Logo Voice mail Mantra (Indonesia Pasti Bisa) Wardrobe Style Power Paint Templete

    Logo Miss Merry 1. Dari Inisial nama MR, bentuk seperti kupu kupu 2. Kupu kupu, karena ada transformasi, aktualisasi, inspirasi 3. Salib ditengah logo MR, center of my life 3 point di MRI => Indonesia, Sukses, Inspiratif Ask to your close friends! 1. What adjectives do people use to describe you / your work? 2. Ask 2 or 3 of your colleagues for 3 adjectives to describe your personal branding? 3. What did you learn, and how was it different from how you ould describe your self?

    @AliciaVanAkker

    Page 4

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    CONSTANCY 1. Communicate your brand Public Speaking Volunteer Networking Bio & Resume Articles Social Media

    2. Increase your visibility at work REMEMBER!! Market your Self Practice Your Brand Everywhere You are Always on Stage Mantain your brand reputation online : 1. Do you have an appropriate email address? 2. Have you googled yourself? Whats out there for everyone to see? 3. If you have a blog or a website, is your content really what you want to others to read? 4. If you belong to a social network site, do you have appropriate picture, content, links friends, group? Ask for more responsibility Take an a leadership role Get to know your boss Show some initiative

    @AliciaVanAkker

    Page 5

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