PERSONAL BRANDING

PERSENTED BY :
VIPUL URADE
A BRAND IS
NOT JUST A LOGO
 A BRAND IS A COLLETION OF

PERCEPTIONS
IN THE MIND OF A CONSUMER.
WHAT DO YOU THINK ??
 EVERY BRAND CREAT THEIR OWN
DIFFRENTIATOR

BUT THOSE ARE CONSUMER BRANDS

 ACTIONS
WHAT HAVE YOU DONE IN THE PAST THAT COULD AFFECT YOUR
BRAND
POSITIVE OR NEGATIVE

BELIEFS ABILITIES
WHAT IS IT THAT YOU
BEALIEVE TO BE TRUE BASED WHAT IS YOUR
ON YOUR PAST EXPERIENCES? SKILLSET?

VALUES
WHAT IS IMPORTANT TO YOU ?
What is Personal Branding ?
personal branding is the process of how we
market ourselves to other (general)

The process by which individuals

differentiate themselves by identifying and
articulating their unique value proportion
and then leveraging it across platforms with
a consistent message and image to achieve
A specific goal.
WHAT IS YOUR BRAND ?

 Self-impression = Perception (Deal with this first)

 Second, Personal Branding is a state of mind (make

it priority)

 Third, remember the basics: Who are you? What do

you do? What makes you unique?
4-Step Branding process
Discover you brand
Develop your brand
Communicate your brand
Maintain your brand
 My strength analysis
1. Strategy 2.Competition 3. Achiever

4. WOO (winning other over ) 5. Positivity

 Step 1 – Discover you Brand !

Insights about YOU Insights from others

 Goals  How do others describe
 Personal Driver you ?
 Values  What are the three
 What are you passionate compliment people makes
about? about you?
 What are you know for?  What about you makes
 What do you have answer people stop, watch and say
to? WOW?
 Step 2 – Develop your Brand
Identify your target audience
 Write a professional profile for your target audience “you are the only
one person on earth who can (should also be on the top of your resume)

• Understand your “unique value proposition’’ use your own ability”

 Answer why are you the “go-to-person” for your field/area of expertise?
(accomplishment)

 Find five person brand attributes (strengths)

Step 3 – Communicate your Brand
 Create a communication plan Tangible
• Personal website
 Select a combination of vehicles to • Blog
reach your Brands target audience • Social network
and that play to your strengths • Business card
• Resume
 Develop a timeline to implement (accomplishments/Achievements)
that supports constancy in your • Portfolio (CD/Web)
communications • Reference documentation

 Remember clarity, consistency, Intangible

constancy = (transparency) • Name
• Appearance
• Competencies
• Personality
• Mission
• Vision
• Values
Step 4 – maintain your Brand
• Have you ever searched for information about yourself
online? “GOOGLE” yourself; set up Google alert

• Be consistent ; “walk your talk”

• Assess your Brand regularly ( LINKEDIN )

• Gather feedback (ask other for recommendations)

• Evolve to stay relevant – The best Brand are flexible

(multiple copies of your resume)
TOOLS & CHANNELS
Tools & Channels:
You have to use them to understand them
• Web sites
• Blogs / micro-blogs
• Podcasts
• Social network market (Facebook, Instagram, Linked-in, Twitwer)
• Events (create your own or hijack one
• Off-line & alternate publishing
• The media

Don’t Forget to:

• Make yourself findable (SEO, social network, ETC)
• Connect everything
• Cultivate your expertise to a cause
• Develop a visible platform
• Start & join conversations
5 RULES
Rule #1 : Be Diligent

Rule #2 : Be Consistent

Rule #3 : Be Interesting

Rule #4 : Be Relevant

Rule #5 : Be yourself
Thank You !!