Free Personal

Branding Worksheet

Priya Florence Shah

 21 Days To A World-Class Personal Branding Platform

Free Personal Branding Worksheet

To save paper, I recommend that you don’t print this worksheet.
Instead go through it online and write down the answers to these
questions in a notebook or a Word document.

What Is Personal Branding?

It’s what differentiates you, helps you stand apart from the
competition, and gets you noticed by those who matter, whether
they are your clients or your employers.

An authentic personal brand showcases your unique characteristics

and positions you in the mind of your clients and employers just like a
product or service.

As the Web becomes increasingly social and the power of personal

branding grows, it has become essential to brand yourself and
socialize your brand. In a digital world, the importance of personal
branding online cannot be underestimated.

Learn the 7 bene ts of creating a brand for yourself and why

personal branding skills are essential for entrepreneurs and
employees.

Free Personal Branding Worksheet

 21 Days To A World-Class Personal Branding Platform

Part A: Inspiration
Who are the people you admire most in your
industry?
Who are the market leaders? Do you have any role models? Who are
the most successful people? (Note: You can also include people in
other industries who you admire and who might serve as role
models.)

What are the characteristics of their personal

brand?
For example, do they have a background story that everyone knows
such as a turning point in their life? A signature phrase which
everyone associates with that person (like Nike’s Just Do It)?

They could have a nickname that describes their brand, such as The
Jerk (obviously not someone known for their compassion).

They might even have a style that distinguishes them, such as always
wearing a baseball hat and sandals. List the things that distinguish
the people you listed in Step 1.

Free Personal Branding Worksheet

 21 Days To A World-Class Personal Branding Platform

Where are these people seen most often?

The places where you are seen most often are the places where you
will have the biggest opportunities to build your personal brand.
Where are your market leaders hanging out and promoting their
brand?

For example, do they do frequent seminars or speak at large

conferences? Do you mostly see them on Facebook, Twitter,
YouTube, LinkedIn or Google+?

Their blog might be their biggest source of branding, or radio shows

and advertisements. Do searches online to see where their names
come up most often.

What do you admire most about these people?

List out some of the characteristics that you would want to model or
adapt to your own brand.

For example, they might have a very personal way of communicating

with their market in which they share their own pains and
heartaches.

Or they might have a very non-nonsense attitude and be known most

for their guerilla-style, aggressive marketing tactics.

Free Personal Branding Worksheet

 21 Days To A World-Class Personal Branding Platform

What makes them unique?

How do they stand out from the rest of their industry and the world?
Why are people so attracted to them?

For example, do they meet a speci c need that no one else does quite
as well?

Free Personal Branding Worksheet

 21 Days To A World-Class Personal Branding Platform

Part B: Brainstorm Your Brand

Who are the people you want to appeal to?
What is the target market for your personal brand? Is it primarily
your customers? What are some of the characteristics of your
market?

For example, how old are they, are they more conservative or liberal,
what other brands appeal to them?

Talk to people in your target market and get a feel for what makes
them tick. Hang out in forums where they are and listen in.

How do other people see you now?

Ask some people who know you to describe the way they see you.
What do they see as your strengths and weaknesses?

Ask them what stands out most. If possible, do an anonymous

questionnaire so that you can get honest feedback on the way you’re
seen now.

Free Personal Branding Worksheet

 21 Days To A World-Class Personal Branding Platform

What do you want to be known as? (e.g., the person

who does X)
What are the key traits you want people to associate with you? For
example, do you want to be known as the ‘one-step marketing
solutions’ expert?

Or, you might be known for ’10-minute tness results’ or

‘compassion-based coaching’. Brainstorm different possibilities
based on the people you want to appeal to and your own strengths.

What’s your story?

Why do you do what you do? Write down some of the details of your
background that have impacted your life.

Is there a good story here that you can use as part of your brand?
Whether it’s an integral part of your brand or not, people will always
want to know your story, so write a short description here.

What’s your style? (e.g., casual, professional,

grunge, etc.)
Write down the speci cs of your current style. For example, do you
tend to be more casual or professional?

Free Personal Branding Worksheet

 21 Days To A World-Class Personal Branding Platform

Are you more of a 60’s throwback or a futuristic trend-setter? At the

same time, note which of these style elements would most appeal to
your target market.

The skills you want people to know you have

(natural, valuable talents)
Make a list of the skills your think are most important to the target
market for your personal brand.

These should include the natural talents that would provide the
biggest impact and value for your market, such as a keen problem-
solving ability.

Signature phrase or value proposition (just a few

words):
Do you have a signature phrase, value proposition or personal tag
line? This would just be a few words. For example, the phrase
“Elementary, my dear Watson” was Sherlock Holmes’ signature
catchphrase.

One of Steve Jobs’ famous lines was, “Design is not just what it looks
like and feels like. Design is how it works.” You may not become as
famous as Steve Jobs, but you should have a short phrase that
describes you.

Free Personal Branding Worksheet

 21 Days To A World-Class Personal Branding Platform

What’s unique about you?

Finally, brainstorm all the different ways that you are unique from
others in your market. What makes you stand out?

If you’re not sure, go back to what other people have said about you.
You can also think about ways that you would like to be unique, even
if you aren’t right now.

Free Personal Branding Worksheet

 21 Days To A World-Class Personal Branding Platform

Part C: De ne Your Brand

Your story
What is your background story? What are some of the key events in
your life that have made you who you are today?

What are some of your key accomplishments or turning points in

your life that you want to share with others?

Personal Values
What are your most important personal values?

Some sample values could be around seeing the best in all people,
laughing about something every day, learning something new every
day, striving for excellence, helping others be their best, etc. List your
top 5.

Personal brand statement (state who you are in 1

sentence)
Write out your unique, personal brand statement in one sentence or
phrase. This should re ect the element that de nes you as a person.

Free Personal Branding Worksheet

 21 Days To A World-Class Personal Branding Platform

For example, Tony Shepherd calls himself “The Hippy Marketer”.

Helen of Troy was, “The Face That Launched a Thousand Ships”.

Your unique value proposition (how you uniquely

provide value to your market)
Now write out a short sentence or two that describes how you
provide value to your market in a unique way, different from others
in your market.

For example, Scott Tousignant’s value proposition is, “I lead by

example and encourage others to sculpt their body into a work of art
while living their life to their fullest potential.”

Mission (why you do what you do)

Your mission statement tells the world a little bit more about why
you do what you do. It’s not your story.

Instead, it combines the elements of your personal values, brand, and

value proposition all into one statement that describes your personal
mission for your life.

This doesn’t have to be about your whole life. If you are developing a
personal brand primarily around your business, then your personal
mission statement can be focused more on those aspects.

Free Personal Branding Worksheet

 21 Days To A World-Class Personal Branding Platform

21 Days To A World-Class Personal

Branding Platform
Click here to access the course online

My #1 personal branding tip for a world-class personal branding

strategy is to create a personal branding website as the hub of
your personal branding platform.

My #1 personal branding tip for a world-class personal branding

strategy is to create a personal branding website as the hub of
your personal branding platform.

As a coach, trainer, consultant, author or speaker,  your #1 personal

branding asset is a website on your own domain that showcases your
bio, blog, achievements, social pro les and client testimonials.

Now, when you put your personal branding plan in motion, you’ll
have an attractive online platform that you can share with your
audience so they can learn everything they need to know about you.

But a personal branding website that doesn’t get traf c and build
your business is just a glori ed business card. You also need to know
how to create personal branding online, and that’s no easy task.

Free Personal Branding Worksheet

 21 Days To A World-Class Personal Branding Platform

You need a  step-by-step roadmap to take you from no digital

footprint at all to having a well-established online presence.

Or as the tag line for my digital marketing agency states, to… “Go
From Unknown to Well-Known.”

Click here to access the course online

Whether you sell consulting services, books, courses, training

programs, or af liate products (or all of them), everything in this
personal branding guide is focused around doing the following:

  uilding your personal branding website

B
 Creating a sales funnel to capture and nurture leads
 Boosting your visibility and reach online
 Selling your products or services to your readers and subscribers
Now, why on earth should you listen to me?

I’m Priya Florence Shah and, since 2001, I’ve built a rock-solid
personal brand as a blogger, online entrepreneur, and digital
marketer.

I’ve had the good fortune to be listed among the  top Social Media
Experts to follow, top 25 Digital Marketing Experts in India and one
of the Most Followed Indian Digital Marketers.

Free Personal Branding Worksheet

 21 Days To A World-Class Personal Branding Platform

As someone who started out as an online publisher in 2001, I went

on to start my own digital marketing agency by leveraging my
personal brand.

So I like to think that I know a little bit about what it takes to build a
personal brand that lasts.

I invite you to take my 21 Days To A World-Class Personal Branding

Platform Challenge  and nd the personal branding inspiration to
create the results you need.

And as your personal branding coach, I’m always available to answer

queries in the comment section of the course.

To help you get the best results with this course, you also get access
to the bonuses below to help boost your personal branding on social
media.

How to Make a WordPress Website

In this 30-part course valued at INR 3250, you’ll learn how to setup
and manage your WordPress website and personal branding blog in
a weekend so you never have to turn to a website designer or
developer again.

Free Personal Branding Worksheet

 21 Days To A World-Class Personal Branding Platform

How to Start a Podcast

In this 11-part video course valued at INR 499, you’ll learn how to
create successful, engaging podcasts that instantly brand you as the
expert and drive loads of traf c back to your products and services!

How to Setup Facebook Ads

In this 6-part video course valued at INR 499, you’ll learn a step-by-
step approach to 10x your Facebook advertising results and how to
avoid many of the most common mistakes that people make when
trying to produce better results with Facebook Advertising.

Instant Web Traf c Secrets

In this 16-part web traf c generation course valued at INR 1199,
you’ll learn how to drive traf c to your website instantly, especially
when you're running a promotion or a special offer.

Free Personal Branding Worksheet

 21 Days To A World-Class Personal Branding Platform

Plus you’ll get bonus modules on:

  uilding a Website Without WordPress

B
 Blogging
 On-Page & Off-Page SEO
 Email Marketing
 Boosting Conversions
 Writing a Business Plan
 Running a Business
 Proper Networking

Access the Personal Branding Platform course

21 Days To A World-Class Personal Branding Platform