Professional Documents
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Business Case
Business Case
com 1
Index
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 1
Building a Business Case for Reliability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 1
Case Study #1: Food Manufacturer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 6
Case Study #2: Chemical Processing Plant . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 9
Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 12
Introduction
Every manufacturing facility wants production equipment to operate reliably. When the equipment does what it
needs to do when it needs to do it, plant output and profitability is maximized. No organization wants assets to
break down, to produce poor quality products, or to operate inefficiently. We want them to operate perfectly. If
the right systems, structure, processes and procedures are in place and executed well, losses are minimized,
the operation is stable, production output is maximized and quality is high. We call this a state of Reliability
Excellence (Rx).
By designing reliability into daily plant operations and creating a culture of prevention and improvement, plants
can operate as safer, more productive and more profitable businesses. How much more profitable? That
depends on each organization’s business and how it’s managed. In Keith Mobley’s article Building a Business
Case for Reliability he explains the two basic elements of building a business case: avoiding costs and improv-
ing revenue.
This resource includes two case studies of manufacturing organizations to illustrate the significant financial
improvement that can result from improving reliability from current-state to best-in-class performance. The
scenario descriptions and worksheets for a food manufacturer and a chemical processing plant show the
expenditures and potential cost savings for maintenance expenditures, MRO expenditures, production expen-
ditures, and production inventory expenditures, as well as the potential revenue improvements that can be
derived from improving overall equipment effectiveness. These worksheets show total cost savings and OEE/
AU potential of $170 million for the food manufacturer and more than $503 million for the chemical processing
plant.
In 1980 Philip Crosby introduced a book titled Quality is Free, the Art of Making Quality Certain. His message
was straightforward: if you are consistently and effectively doing all of the basics there is no additional or
incremental cost of quality—it is inherent to the organization. Today, 36 years later, we are fixated on the cost
of reliability and how much of an investment must be paid to achieve it. We struggle to build a business case to
justify implementation of one or more programs that purport to create reliability. If your organization is already
consistently doing everything from strategic planning to maintenance effectively, the cost of reliability is
zero—it is already a part of its DNA and there really is no reason to build a business case.
However, if your organization is not one of the fortunate few that are already reliable, then change—perhaps
small, perhaps quite large—will be needed and there will be associated costs. This is not a cost of reliability, but
rather an investment required to become reliable. If this is the case, then building an accurate business case is
essential. But where do you start?
If your gap analysis is to have any validity, you must peel back the layers and identify the true forcing functions
that are preventing you from being a reliable operation. In most cases, your investigation will uncover the vari-
ability or inconsistency in the way work—in all functions of the organization—is identified, planned, scheduled
and executed. Several forcing functions contribute, including a lack of visible performance indicators and the
absence of standard work in processes, procedures and practices.
Now that the investment to close reliability gaps is known, the final step is to qualify and quantify the tangible
benefits that will be generated by gaining reliable operations. Benefits are defined in two classifications, cost
avoidance and revenue improvement.
Cost Avoidance
Within this classification are current and known future costs that can be prevented once a reliable state is
achieved. For example, unplanned events drive excessive overtime labor cost. These costs can be reduced or
eliminated as the organization becomes reliable and unplanned events are reduced. Targets for cost avoid-
ance include:
• Materials Usage: In reliable operations, the usage of both production and maintenance materials is min-
imized simply because there is little, if any, waste. In maintenance, improving the quality of maintenance
performed will reduce the need for repair parts and in production the combination of standard work and
visual factory will reduce waste and quality losses. Both will reduce materials expenditures year over year.
• Contractor and Temporary Labor Cost: Gains in effective use and work execution efficiency of the orga-
nization’s workforce will decrease the need for and reliance on maintenance contractors and temporary
production labor. These savings can be significant.
• Labor Cost: Forced headcount reduction should not be considered as a possible cost avoidance oppor-
tunity. Most organizations have already reduced their workforce to or below critical levels and further
reductions would prohibit a sustainable state of reliability. If this is not the case, the efficiencies gained
through better resource utilization may permit the use of attrition as a means to lower labor cost—both
direct and indirect. If you elect to use labor cost reductions as a part of your benefits calculation, use
extreme caution and communicate the message that attrition and only attrition will drive these reductions.
If your operation is fully utilizing its installed capacity or is in a stagnant market where additional volume is un-
saleable, cost avoidance or reduction is the only option. Your business case must identify enough real benefits
to offset your investment and provide a reasonable return on investment. Reliance on cost avoidance as the
sole source of benefits will limit the investment one can make to become reliable.
Revenue Improvements
Many operations have the opportunity to increase their output, increase revenue and lower their total cost of
goods sold by becoming more reliable. For these organizations building a business case is much simpler and
quite straightforward. The number of operations that fall into this category is far greater than one would imag-
ine. Potential opportunities can be found in asset utilization and overall equipment effectiveness.
Asset Utilization
There are 8,760 possible production hours in a year, but most plants only plan to operate their plants about
6,000 hours. In part, the planned reduction is based on the perception that outages and planned downtime
are needed. In truth, physical assets must be properly maintained and some downtime is needed for these
maintenance windows, but not nearly as much as many plants plan. Depending on industry, downtime
required for sustaining maintenance ranges from 400 to 800 hours per year. So from an asset reliability
standpoint, operations would utilize between 7,960 and 8,360 hours per year for production. The volume
and increased revenue gained by increasing operating hours from 6,000 hours to 7,960 would offset a
significant investment in reliability. Yes, the investment might also include a new manning plan, increased
headcount and other incremental costs, but the benefit would more than offset the costs.
Management decisions on shift structure and scenario are another potential source of improvement. Not
only does a 24/7/365 improve asset utilization but it also improves physical asset reliability. These assets
are designed to operate, not sit idle. Startups and shutdowns cause more asset failures than any other
factor.
Another potential area for improvement is how well production planning and scheduling utilize installed
capacity. Look at changeovers, distribution of products and unscheduled time for your production assets.
In many instances, significant capacity gains are possible by improving the reliability of the production
planning and scheduling process.
In many operations there are also significant opportunities to increase output and reduce cost of goods
sold through improved reliability. OEE should be used to measure the performance of operating or produc-
tion teams. For business case purposes, look closely at the true reasons for losses in these three control-
lable areas: uptime, production rate, and quality.
Uptime is a measure of actual operating time, not availability, and while a catastrophic failure reduces up-
time, the majority of these losses reside with the operating team or management decisions. The absence
of reliable operating practices, and resultant variability in the methods used to operate production assets,
creates the majority of uptime losses. These losses are manifested as prolonged setups or changeovers,
operator-induced failures on startup, and a myriad of other non-maintenance issues. Inclusion of standard
work, visual factory and better training will minimize these losses, reduce costs, and increase output.
Production Rate is a measure of the actual vs. design operating speed or output. This is a major source of
lost capacity in most production and manufacturing plants. Simply stated, the operators slow the assets
down to ease the pace required to tend it. While there are other reasons that a production asset must op-
erate at reduced speed, arbitrary decisions by the operator or supervisor decisions to operate at reduced
speed may represent up to 60% of losses in the category.
Quality Rate: As Crosby stated, quality is free. Avoiding scrap, rework, or down-graded losses provides
additional output that is absolutely free. While increases in capacity achieved by improving production rate
or uptime incur variable costs (predominately direct materials and energy) that reduce the organization’s
contribution to net operating profit, reductions in quality losses drop directly to the bottom line. The pri-
mary forcing functions that generate quality losses are the absence of or minimal adherence to standard
work. Variability in all functional areas, especially production, maintenance and materials handling, is the
primary source.
Increased output, assuming that it can be sold, is the primary benefit of reliability. Not only does it increase
revenue and lower total cost of goods sold, it also significantly improves net operating profit.
Keep these fundamentals of business case development in mind as you build your business case for reliability:
• The investment must be completely and accurately quantified. Too often the investment is significantly
understated—often limited to the cost of a consultant or software program with no thought of the internal,
remedial and ancillary costs that will be incurred during implementation.
• Benefits must be real. If the potential benefit does not change the bottom line of your financial statement
it is not real. Justifications are frequently made based on improved efficiency—especially wrench time in
maintenance—that does not change the incurred labor cost. If the headcount remains the same, no matter
how efficient, the cost does not change and there is no benefit. Always remember, you will be expected to
deliver on your promises.
• Benefits are not instantaneous. It takes at least a year or more to implement changes such as standard
work. As a result, there will be a lag between initial investment and the beginning of payback. Benefits will
also be exponential. They will start slowly and compound as the reliability improves. Build your business
case to match your organization’s normal financial cycle, typically three to five years. Some organizations
even look out to 10 years for justifiable financial investments.
• Couch your business case in terms your organization already uses. Not all organizations use simple re-
turn-on-investment as the evaluation tool. Talk to your senior financial team and get their help. At the end
of the day, they will decide whether to fund your reliability investment. It’s in your best interest to get them
involved early.
The Rx master plan to correct all identified deficiencies was accompanied by a business case for implement-
ing the improvements. The benchmark comparison indicated the following opportunities:
1. Total maintenance cost was $2,612,838 higher than a comparable best-in-class plant, but the number
was misleading. The higher cost was generated by overtime and contractor cost only. The reported direct
labor and MRO materials usage suggested that the client was under-maintaining its assets.
2. Total production cost was $33,360,099 too high. The major contributor was direct materials cost
($19,383,495) and energy ($8,431,798). The former was predominately the 4% scrap rate reported in their
OEE numbers. The excessive energy cost resulted from the mode of operation and lack of proper mainte-
nance.
Implementing Rx would close the gap quantified by these numbers. The total opportunity, $35,972,937 in cost
reduction, would support the investment required to implement Rx, but it would also take three to five years
to realize them. Business reengineering takes time—typically 9 – 12 months—to evaluate existing processes
and procedures and then to create best-in-class replacements. Once developed, training materials must be
developed, employees educated and the new processes and procedure rolled out to the plant. Only then will
the improvement program begin to generate benefits. Full benefits must wait until the program matures. Pro-
duction improvements will generate significate benefits as soon as the new procedures are implemented, but
benefits from the new maintenance procedures will not become evident for at least three to five years.
The business case also points to OEE and AU improvements that would dramatically increase revenue and net
operating profit. The benchmark comparison quantifies an opportunity of $134.7MM in revenue that is being
lost to uptime, production rate and quality. New procedures and enforced expectations could close this gap
quickly, generating immediate benefit.
< Back
Number of maintenance craft (Hourly). A growing number of clients have elected to out-source a
Maintenance Hourly (Craft) Headcount 95.0
substantial portion of their maintenance. Do not include contract headcount in this number
Total Annual cost for maintenance hourly workforce, including fringes and payroll added cost, e.g
Direct Burdened Labor (w/o Overtime) $ 8,220,000
withholding etc., but should not include any overtime costs
Annual cost of MRO materials actually used or allocated to maintenance activities, e.g. repairs, rebuilds,
MRO Materials Usage $ 5,695,000
PMs, etc.
Contract Maintenance Cost $ 2,910,000 Annual actual cost of All Contract maintenance and maintenance services
Annual actual overtime cost, Must include base labor rate plus overtime premium, e.g. base 8 hours/day
Maintenance Overtime Cost $ 2,055,000
and 40 hours/week plus incremental cost
Total annual cost for the engineering support assigned to the maintenance function. May be titled
Maintenance Engineering Burdened Labor Cost $ 521,898
Maintenance, Reliability or Process Engineers.
Total annual burdened cost of management, supervision, clerical and other indirect labor, excluding the
Indirect Cost (Management and Support) $ 794,000
Maintenance Engineering costs in Line 12.
MRO Inventory Data
Actual total MRO Inventory value without taxes or carrying cost. This is the actual book cost of the MRO
MRO Inventory Value
inventory
Obsolete/Surplus Inventory Actual or estimated value of obsolete or surplus MRO inventory
Inventory Write-off and Adjustments Estimated. adjustments ($) caused by errors. Note: Write offs must be entered as negative
Adjustment to Min/Max Level Estimated adjustments ($) in stocking levels of MRO spares, parts and consumables
Inventory Carrying Cost (Tax) Percent rate of local, state and Federal inventory taxes. Generally, 3% to 12%
Inventory Carrying Costs Percent of value for carrying cost, includes overhead, burden and other costs
Production Hourly Headcount 663 Number of production and direct support hourly employees, exclude temporary
Direct Burdened Labor (w/o Overtime) $ 26,759,000 Annual payroll of hourly production labor, including all benefit and payroll-added costs
Temporary Labor Cost $ 3,121,000 Cost of all temporary production workers
Production Overtime Cost $ 6,377,000 Actual cost of production overtime, including base labor rate plus overtime premium
Total annual cost for the engineering support assigned to the Production function. May be titled Reliability
Reliability/Process Engineering Cost $ -
or Process Engineers.
Indirect Cost (Management and Support) $ 6,100,000 Cost of management, supervision, clerical and other indirect labor
This is cost of direct materials, consumables and other departmental materials used in the production
Direct Materials Costs $ 229,632,000
process.
Other Costs (Utilities,etc) $ 51,529,000 Total of all other fixed and variable cost required to support the production of goods
This cell is for any extraordinary cost, such as expedited transportation, demurrage, etc. that have a
Other Extraordinary Costs (Trans, Demurrage, etc) $ - measurable impact on total cost of goods sold (COGS)
Inventory Value (Raw Materials) $ - Average value ($) of Raw Materials required to support the production of goods
Inventory Value (WIP) $ - Average value ($) of Work-in-Process (WIP) inventory
Inventory Value (Finished Goods) $ - Average value ($) of Finished Goods
Performance Data
Annual Planned Production Hours 8,300 Annual Planned Production hours, e.g. 24/7 equals 8760 hours
Average Uptime (%) 92% Average Uptime or runtime of production assets, based on Planned Production hours
Average Production Rate 87% Average Production Rate of production assets, based on Planned Production Rate
Average Quality Rate (% Best Demo) 96% Average Quality Rate of production assets (reciprocal of scrap, diversions, rework)
Design or Sustainable Production Rate (Units/Year) 236,777,000 Planned or best Sustainable Annual Production Rate in Units/Year
Sales(Revenue) Data
Average Annual Revenue (Sales) $ 748,215,320 Average Annual Revenue or Income or Sales
Average Sales Price/Unit $ 3.16 Average of all products as Sales Price/Unit Produced
Gross Margin per Unit $ 1.14 Average Gross Margin/Unit
The Rx assessment indicated that the company was emerging from its reactive state. While unplanned events
continued to drive day-to-day operation, there were signs of improvement in some plant areas. The analysis
confirmed that adequate sustaining maintenance was not performed. It also indicated that the reactivity was
prevalent throughout the operation.
The Rx master plan to correct all identified deficiencies in production, maintenance, engineering, procure-
ment and ancillary functions was accompanied by a business case. The benchmark comparison indicated the
following opportunities:
1. Total maintenance cost for the previous year was reported to be $20.2MM, or $2.6MM higher than a
comparable best-in-class plant, but the number was misleading. They underspent on MRO materials by
$1.4MM and maintenance engineering ($0.23MM). The underspend on MRO materials raised a real con-
cern that the level of actual maintenance performed was too low—that they were not providing minimum
levels of sustaining maintenance.
2. Total production cost was $323.5MM or $33.4MM higher than a comparable, best-in-class plant. The ma-
jor contributors were direct materials ($229.6MM) (driven by their high scrap rate), energy ($51.5MM) and
overtime ($6.4MM).
Implementing Rx would close the gap quantified by these numbers in two ways: cost savings and increased
revenue and net operating profit.
The Rx Assessment and business case also points to an opportunity to increase throughput significantly
($134.7MM annually) by improving asset utilization. Data from actual performance indicated a plan to utilize
installed capacity 8,300 hours per year (94.7%) but actual usage was only 92.0% or 7,636 hours. In this indus-
try, the difference between optimal (8,760 hours) and planned was driven by the hours required to perform
sustaining maintenance and is not subject to change. These hours are required to maintain asset reliability.
However, the 664 hours lost vs. plan, 7% lost to production rate and 5% lost to scrap, represented a significant
opportunity to increase output, lower cost of goods sold, and increase net operating profit.
< Back
Number of maintenance craft (Hourly). A growing number of clients have elected to out-source a
Maintenance Hourly (Craft) Headcount 468
substantial portion of their maintenance. Do not include contract headcount in this number
Total Annual cost for maintenance hourly workforce, including fringes and payroll added cost, e.g
Direct Burdened Labor (w/o Overtime) $ 36,205,499
withholding etc., but should not include any overtime costs
Annual cost of MRO materials actually used or allocated to maintenance activities, e.g. repairs, rebuilds,
MRO Materials Usage $ 28,166,491
PMs, etc.
Contract Maintenance Cost $ 5,187,056 Annual actual cost of All Contract maintenance and maintenance services
Annual actual overtime cost, Must include base labor rate plus overtime premium, e.g. base 8 hours/day
Maintenance Overtime Cost $ 2,001,854
and 40 hours/week plus incremental cost
Total annual cost for the engineering support assigned to the maintenance function. May be titled
Maintenance Engineering Burdened Labor Cost $ 593,000
Maintenance, Reliability or Process Engineers.
Total annual burdened cost of management, supervision, clerical and other indirect labor, excluding the
Indirect Cost (Management and Support) $ 1,088,619
Maintenance Engineering costs in Line 12.
MRO Inventory Data
Actual total MRO Inventory value without taxes or carrying cost. This is the actual book cost of the
MRO Inventory Value $ 32,450,000
MRO inventory
Obsolete/Surplus Inventory $ - Actual or estimated value of obsolete or surplus MRO inventory
Inventory Write-off and Adjustments $ - Estimated. adjustments ($) caused by errors. Note: Write offs must be entered as negative
Adjustment to Min/Max Level $ - Estimated adjustments ($) in stocking levels of MRO spares, parts and consumables
Inventory Carrying Cost (Tax) 0% Percent rate of local, state and Federal inventory taxes. Generally, 3% to 12%
Inventory Carrying Costs 0.0% Percent of value for carrying cost, includes overhead, burden and other costs
Production Hourly Headcount 1,803 Number of production and direct support hourly employees, exclude temporary
Direct Burdened Labor (w/o Overtime) $ 122,375,000 Annual payroll of hourly production labor, including all benefit and payroll-added costs
Temporary Labor Cost $ 695,727 Cost of all temporary production workers
Production Overtime Cost $ 3,279,728 Actual cost of production overtime, including base labor rate plus overtime premium
Total annual cost for the engineering support assigned to the Production function. May be titled
Reliability/Process Engineering Cost $ -
Reliability or Process Engineers.
Indirect Cost (Management and Support) $ 29,734,410 Cost of management, supervision, clerical and other indirect labor
This is cost of direct materials, consumables and other departmental materials used in the production
Direct Materials Costs $ 429,632,000
process.
Other Costs (Utilities,etc) $ 92,188,484 Total of all other fixed and variable cost required to support the production of goods
This cell is for any extraordinary cost, such as expedited transportation, demurrage, etc. that have a
Other Extraordinary Costs (Trans, Demurrage, etc) $ - measurable impact on total cost of goods sold (COGS)
Inventory Value (Raw Materials) $ - Average value ($) of Raw Materials required to support the production of goods
Inventory Value (WIP) $ - Average value ($) of Work-in-Process (WIP) inventory
Inventory Value (Finished Goods) $ - Average value ($) of Finished Goods
Performance Data
Annual Planned Production Hours 8,154 Annual Planned Production hours, e.g. 24/7 equals 8760 hours
Average Uptime (%) 84% Average Uptime or runtime of production assets, based on Planned Production hours
Average Production Rate 87% Average Production Rate of production assets, based on Planned Production Rate
Average Quality Rate (% Best Demo) 93% Average Quality Rate of production assets (reciprocal of scrap, diversions, rework)
Design or Sustainable Production Rate (Units/Year) 4,402,000 Planned or best Sustainable Annual Production Rate in Units/Year
Sales(Revenue) Data
Average Annual Revenue (Sales) $ 1,452,660,000 Average Annual Revenue or Income or Sales
Average Sales Price/Unit $ 330.00 Average of all products as Sales Price/Unit Produced
Gross Margin per Unit $ 150.00 Average Gross Margin/Unit
Best-in-Class
ABC Chemical
ABC Chemical Best-in-Class Benchmark
Company
Company Benchmark
(Revenue)
Annual Revenue (Income) $ 1,452,660,000 $/Sq. Ft. Target $/Sq. Ft. Differential
Gross Square Feet of Facility 0 $13.00 N/A
# Craft Target Craft Headcount Differential
Total Craft Headcount 468 458 10
Avg Burden Craft Rate $37 $37
MAINTENANCE EXPENDITURES AND POTENTIAL COST SAVINGS
Cost Classificaton Actual Expenditure Best-of-Class Potential Savings
Direct Labor Burdened(excluding Overtime) $ 36,205,499 $ 35,299,638 $ 905,861
MRO Material Costs (Usage) $ 28,166,491 $ 24,695,220 $ 3,471,271
Contract Maintenance Cost $ 5,187,056 $ 2,905,320 $ 2,281,736
Maintenance Overtime $ 2,001,854 $ 1,452,660 $ 549,194
Maintenance Engineering Labor Cost $ 593,000 $ 1,452,660 $ (859,660)
Maint Management Support (L&B) $ 1,088,619 $ 1,016,862 $ 71,757
TOTAL MAINTENANCE COST $ 73,242,519 $ 66,822,360 $ 6,420,159