Universidad Nacional Abierta y a Distancia

Vicerrectoría Académica y de Investigación

Course: Valuation and Negotiation of Technology
Code: 212032

Activity Guide and Evaluation Rubric – Step 6 Prepare technology negotiations

1. Activity Description

Type of activity: Collaborative

Evaluation moment: Final
Highest score of the activity: 125 points
The activity starts on: Tuesday, The activity ends on: Monday,
December 1, 2020 December 14, 2020
With this activity, you are expected to achieve the following learning
outcomes:

Prepare technology assets negotiations promoting innovative businesses

competitiveness.

The activity consists of:

This course is in English and as it is specified in the Rules and conditions for course
development: “The student must develop the proposed activities on due time,
in English. Contributions in different languages won´t be evaluated”.

Collaborative:
As a final assessment of the course, the students will prepare a negotiation of a
software according to a real case, developing the following activities:

1. Each student reads and reviews all references for units 1, 2 and 3 at the
Learning Environment.

2. Read the following article, attached at the Learning Environment as Annex 2

- An Approximation to a Decision Model to Valuate Intangible Assets

González, P. G. (2011). An Approximation to a Decision Model to Valuate

Intangible Assets: Case Study Compañía De Software Colombia S.A.
Revista Universo Contábil, 7(1), 106–121.

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3. According to the part of the article titled 4. Case Study Compañía De
Software Colombia S.A, the group will help the company to solve the
problem of defining how to commercialize its software, preparing a
negotiation, building the “Head of Agreement” document based on the
structure proposed by Mc Manus, J. P. in its chapter Negotiation and
Licensing from the references studied in Unit 3 of this course.

This “Head of Agreement” document will describe all items to be negotiated

in order to commercialize the software, therefore, the students will divide the
parts of the structure and consolidate the proposal in the following chart:

Head of Agreement document for the commercialization of the

software developed by Compañía De Software Colombia S.A
Group Number:
Date:
Item Student in Contract clause defining the
charge proposal for the
commercialization of the
software
1. Parties Student Name
2. Start date Student Name
3. Duration Student Name
4. Nature of the Student Name
Licensed IP
5. Work Schedule Student Name
6. Costs Student Name
7. Lump sum/royalties Student Name
8. Payment Schedule Student Name
9. License option Student Name
10. Option term on Student Name
license
11. Right of first Student Name
refusal
12. Scope of License Student Name
13. Exclusivity Student Name
14. Liability Student Name

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15. Warranty on Student Name
License Patents
16. Ownership of IP Student Name
17. Ownership of Student Name
Improvements
18. Infringement Student Name
19. Termination Student Name
20. Choice of law Student Name
21. Dispute Student Name
Resolution
Student chosen to Student Name
submit the final
document to the
Evaluation
Environment:

Note: All items of the Head of Agreement document for the commercialization
of the software developed by Compañía De Software Colombia S.A, must be
completed by the members of the group who are working on it, it means if only
three students are working, all the 21 items must be completed between the
three of them.

4. Based on the Head of Agreement document for the commercialization of the

software developed by Compañía De Software Colombia S.A that has been
proposed by the group, each student develops the following activity:

Build a PowerPoint presentation to explain as a consultor the proposal for the

commercialization of the software developed by Compañía De Software
Colombia S.A including the following:

 Cover (Student name, date, unit name, tutor name)

 Definition of the IP involved and its protection
 Value method used to establish the price and the reasons of the selection
 General conditions of the licensing: License option, option term, and other
related information.

5. Each student records a 2 - 3 minutes video where he appears using his

camera, showing the PowerPoint presentation indicating his name, mentioning

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 the date, presenting a short speech to explain the advantages of the proposal
to commercialize the technology in the case, according to the PowerPoint
presentation and all contents studied in this course. Make sure it is a
professional presentation, taking care of your body language and personal
image.

Save the video in YouTube or any other resource to get a public link and share
it in the Discussion Forum.

In case you don´t have a software to record videos including your camera,
you can visit the following link and use the free tool to record the screen
online: https://www.apowersoft.es/grabador-de-pantalla-gratis

6. All students in the group read and review the activities developed by the other
members, consolidate all evidences in a PDF and the student selected in
Activity 3, submits it at the Evaluation Environment, according to the
guidelines given below in section Collaborative Work Evidences, naming it with
the following structure:

VNT_Step 6_Group number

For the development of the activity consider that:

In the Initial Information Environment, you must:

Review the agenda to identify the deadline, visit the General Forum and post your
presentation and visit the Synchronous attention by SkypePage to identify the tutor
user.

In the Learning Environment, you must:

Review the syllabus of the course, the guide to solve the activity, and post activities
in the discussion forum.

In the Evaluation Environment, you must:

Submit the final document as a PDF with the structure indicated in this guide.

Evidences of individual work:

The individual evidence to be submitted is:

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Each student posts on the Discussion forum its contribution to the Head of agreement
document according to Activity 3 and a video related to Activity 5.

Evidences of collaborative work:

The collaborative evidence to be submitted is:

Each group submits a PDF document including:

 Cover
 Table of contents
 Introduction
 Objectives
 Head of agreement chart– one per group (Activity 3)
 Recommendations videos – one per student (Activity 5)
 Conclusions
 References (Use APA guidelines)

From guidelines:
 PDF format
 Page Size: Letter
 Font type: Times New Roman
 Font size: 12
 Line spacing: Double
 Page margins: 2.54 cm
 Paragraph Alignment: Left-aligned

2. General Guidelines for the Development of Evidences to Submit

For Collaborative evidences, consider the following:

 All members of the group must participate with their contributions in the
development of the activity.

 All contents included in the work or forum must be in English.

 In each group a single member will be chosen to submit the requested product in
the environment indicated by the teacher.

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 Before submitting the requested product, students should check that it meets all
the requirements mentioned in this activity guide.

 Only the members of the group that participated with contributions during the
time assigned for the activity should be included as authors of the submitted
product.

Please keep in mind that all individual or collaborative written products must comply
with the spelling rules and presentation conditions defined in this activity guide.
Regarding the use of references, consider that the product of this activity must
comply with APA style.

In any case, make sure you comply with the rules and avoid academic plagiarism.
You can review your written products using the Turnitin tool found in the virtual
campus.

Under the Academic Code of Conduct, the actions that infringe the academic order,
among others, are the following: paragraph e) Plagiarism is to present as your own
work all or part of a written report, task or document of invention carried out by
another person. It also implies the use of citations or lack of references, or it
includes citations where there is no match between these and the reference and
paragraph f) To reproduce, or copy for profit, educational resources or results of
research products, which have rights reserved for the University. (Acuerdo 029 - 13
de diciembre de 2013, artículo 99)

The academic penalties students will face are:

a) In case of academic fraud demonstrated in the academic work or evaluation, the
score obtained will be zero (0.0) without any disciplinary measures being derived.
b) In case of proven plagiarism in academic work of any nature, the score obtained
will be zero (0.0), disciplinary measures might be derived.

3. Evaluation Rubric Template

Type of activity: Collaborative

Evaluation moment: Final
The highest score in this activity is 125 points

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First evaluation High level: The student prepares the negotiation of the
criterion: software in the case, proposing a head of agreement document,
identifying the clauses for each one of the 21 items,
Prepare a consolidating the contents in the proposed chart, following all
technology assets guidelines.
negotiations
proposing the If your work is at this level, you can get between 35 points
guidelines of the and 40 points
agreement
Average level: The student prepares the main concepts of a
This criterion head of agreement document presenting just part of the
represents 40 required information, following just part of the guidelines, or
points of the total including some mistaken information.
of 125 points of
the activity. If your work is at this level, you can get between 2 points
and 34 points

Low level: The student does not create an infographic analyzes

the main valuation methods to identify worth from technology
innovation, or the infographic is not related to the selected topic.

If your work is at this level, you can get between 0

points and 1 points

Second evaluation
criterion: High level: The student presents a proposal to commercialize
the software developed by the company in the case, recording a
Propose a strategy video presenting himself a PowerPoint presentation that includes
to commercialize clear recommendations in relation to IP protection, technology
the software in the valuation and licensing negotiation, mentioning the contents
case studied in the course.

If your work is at this level, you can get between 55 points

This criterion and 60 points
represents 60
points of the total Average level: The student presents a proposal to
of 125 points of commercialize the software developed by the company in the
the activity. case, recording a video to explain its content, but it is missing
some guidelines or it includes some mistaken information that
evidences no clear understanding of the contents studied.

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 If your work is at this level, you can get between 2 points
and 54 points

Low level: The student does not record a video evidencing the
proposal to negotiate the software developed in the case.

If your work is at this level, you can get between 0

points and 1 points

Third evaluation
criterion: High Level: The student submits at the Evaluation
Environment, a PDF document according to the given guidelines,
Present the evidencing proper grammar and spelling, presenting a proper
document according development of the activities proposed to prepare the
to the specified negotiation of the software in the case.
format and
guidelines If your work is at this level, you can get between 20 points
and 25 points

This criterion Average Level: The student submits a document, developing

represents 25 part of the proposed activities, evidencing some spelling and
points of the total grammar mistakes or missing some guidelines.
of 125 points of
the activity. If your work is at this level, you can get between 2 points
and 19 points

Low level: The student does not submit the document

evidencing his own development of the proposed activities to
prepare the negotiation of the software in the case.

If your work is at this level, you can get between 0

points and 1 points