VALUATION AND NEGOTIATION OF TECHNOLOGY

Step 3 Identify technology value

Presented by:
Guillermo Pérez Tafur
Code: 93084649
Diana Patricia Agudelo
Juan David Arboleda

Group: 212032_44

Presented to:
Course Director
Danilo Cardenas

NIVERSITY OPEN AND DISTANCE-UNAD

BASIC SCHOOL SCIENCE TECHNOLOGY AND ENGINEERING
22 of October 2020
Puerto López
 TABLE OF CONTENTS

Pág.

INTRODUCTION 3

OBJECTIVES 4

ACTIVITIES ASSIGNMENT AND WORK RESPONSIBILITIES CHART 5

VALUATION METHODS INFOGRAPHICS 6

PROBLEM SELECTION CHART 10

HAND DRAW PROBLEM TREES 10

PROBLEM AND RECOMMENDATIONS VIDEOS 11

CONCLUSIONS 12

REFERENCES 13
INTRODUCTION
 OBJECTIVES

Overall Objective

Analyze valuation methods identifying the worth from technology innovation

Specific Objectives

 Choose a specific topic and capture it through an infographic.

 Make a problem tree focused on the chosen problem.

 Make a video related to the problem tree and including the possible

recommendations to solve said problem.

 ACTIVITIES ASSIGNMENT AND WORK RESPONSIBILITIES CHART

Activities Assignment and Work Responsibilities

Group Number: 212032_44
Unit name: 2
Selected topic
Income approach method
Cost approach method
Market approach method
Real options method
Other Criteria - Royalties
Student chosen to submit the final
document to the Evaluation
Environment:
Student name
Student 1. Karen Ararat Sandoval
Student 2. Diana Patricia Agudelo
Student 3. Guillermo Pérez Tafur
Student 4. Juan David Arboleda
Student 5. Name
Karen Ararat Sandoval
 IP CONCEPTS INFOGRAPHICS
Guillermo Perez Tafur
Diana Patricia Agudelo
Juan David Arboleda
 PROBLEM SELECTION CHART
Problem selection chart
Group Number: 212032_44
Unit name: 2
Difficulties in valuing technologies for Votes 3
transfer
Little knowledge of valuation methods by technology managers in charge of the
process
Lack of information on the market and commercialization channels
Lack of information on production costs
Ignorance of licenses, patents or similar technology transfer agreements
Lack of communication between developers and technology managers in charge of
the process
Difficulty selected by the group: Little knowledge of valuation methods
by technology managers in charge of the
process

HAND DRAW PROBLEM TREES

Guillermo Pérez Tafur
Diana Patricia Agudelo

PROBLEM AND RECOMMENDATIONS VIDEOS

Guillermo Perez Tafur

Problem: Little knowledge of valuation methods by technology managers in charge of the

process

Recommendations:

 Train those responsible for the process

  Link professionals who know the processes of the valuation methods

 Design an occupational profile that includes knowledge of the assessment methods

by those responsible for the process

Link: https://www.youtube.com/watch?v=2hjSFLzlLuk
 CONCLUSIONS

The requested infographics were made and our knowledge about the investigated topics

was acquired

The problem tree was made and the problem was explained through a video
 REFERENCES

Triana Ortiz, K. (07,08,2020). Intellectual Property Audit. [Video]. Recovered from:

World Intellectual Property Organization (WIPO) & International Trade Centre (ITC),

(2010). Exchanging Value – Negotiating Technology Licenses, A Training Manual (pp

32-41). Recovered

from: https://www.wipo.int/edocs/pubdocs/en/licensing/906/wipo_pub_906.pdf

Cohen, J. A. (2005). Intangible Assets: Valuation and Economic Benefit. Options

Model (pp 84-87). Hoboken, N.J.: Wiley. Retrieved

from https://bibliotecavirtual.unad.edu.co/login?

url=http://search.ebscohost.com/login.aspx?

direct=true&db=nlebk&AN=130922&lang=es&site=eds-

live&scope=site&ebv=EB&ppid=pp_84

Medellín Cabrera, Enrique Alberto, & Arellano Arellano, Alejandro. (2019). Technology

valuation at universities: Difficulties and proposals. Contaduría y

administración, 64(spe1). Retrieved

from: http://www.scielo.org.mx/pdf/cya/v64nspe1/0186-1042-cya-64-spe1-00005.pdf