Step 4 Understand IT negotiations

Presented by:

SERGIO LUIS BELLO –CODIGO

NELLY RAQUEL MOLINA VALLEJO- CODIGO 53010739

MICHAEL STIVEN HERNANDEZ CRUZ –CODIGO 1012394442

CESAR AUGUSTO RODRIGUEZ-CODIGO 186.119.225.191

TUTOR

KARLA NATHALIA TRIANA

GRUPO 212032A_764

UNIVERSIDAD NACIONAL ABIERTA Y A DISTANCIA UNAD

VALUATION AND NEGOTIATION OF TECHNOLOGY

NOVIEMBRE 2020

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 TABLE OF CONTENTS

INTRODUCTION.............................................................................................................................3
OBJECTIVES...................................................................................................................................4
ACTIVITIES ASSIGNMENT AND WORK RESPONSIBILITIES CHART - ONE PER GROUP 5
HEAD OF AGREEMENT CONCEPTS INFOGRAPHICS – ONE PER STUDENT....................6
BUSINESS MODEL SELECTION CHART....................................................................................7
HAND DRAW PROBLEM TREES – ONE PER STUDENT..........................................................8
PROBLEM AND RECOMMENDATIONS VIDEOS – ONE PER STUDENT...............................9
CONCLUSIONS.............................................................................................................................11
REFERENCES................................................................................................................................12

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 INTRODUCTION

In this work we learned the importance of negotiation and licensing by identifying the
active parts of the process, the value and importance of the elements that intervene,
identifying the importance of intellectual property and recognizing the good negotiation of
the same that must be prepared and addressed in the correct way to avoid future legal
problems and to be able to have the expected use of the business

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 OBJECTIVES

Identify the preparation of negotiations of technological assets promoting competitiveness

and innovation

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ACTIVITIES ASSIGNMENT AND WORK RESPONSIBILITIES CHART - ONE
PER GROUP

Activities Assignment and Work Responsibilities

Group Number: 212032A_764
Unit name: Step 4 Understand IT negotiations
Selected topic Student name
Group 1 Student 1. Sergio Bello
Group 2 Student 2. Raquel Molina
Group 3 Student 3.Michael Hernandez
Group 4 Student 4. César Rodríguez
Group 5 Student 5. Name
Student   chosen   to   submit   the Student Name Sergio Bello
final document to the Evaluation
Environment:

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HEAD OF AGREEMENT CONCEPTS INFOGRAPHICS – ONE PER STUDENT
Nelly Raquel Molina Vallejo

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INFOGRAPHICS Group 3: License options, Option term on license, Right of first refusal,
Scope of license, Exclusivity– ONE PER STUDENT
Michael Stiven Hernandez

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INFOGRAPHICS Group 4. César Rodríguez

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Sergio Bello

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BUSINESS MODEL SELECTION CHART

Business model selection chart

Group Number: 212032A_764
Unit name: Step 4 Understand IT negotiations
Business model Votes
Agreements for licensing, representation Sergio –RaquelXX
and distribution of a novel final product
Michael -X
Technology transfer  
Manufacturing contract  César Rodríguez X
Co-promotion and co-marketing  
Sharing profits  
Joint ventures  
Binding agreements  
Business Model selected by the group: Write the business model
with more votes

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HAND DRAW PROBLEM TREES – ONE PER STUDENT

Nelly Raquel Molina Vallejo

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Sergio Bello

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HAND DRAW PROBLEM TREES – ONE PER STUDENT
Michael Stiven Hernandez Cruz

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PROBLEM AND RECOMMENDATIONS VIDEOS – ONE PER STUDENT

• Nelly Raquel Molina Vallejo: https://youtu.be/hJdnlHaX278

• Michael Stiven Hernandez Cruz http://youtu.be/deIeEL1sFJo?hd=1
•

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 CONCLUSIONS

 Patents are in any case very valid sources of technological information, in addition
to obtaining the reward for the effort in the form of a temporary monopoly for the
owner of the registry, they offer a very useful scientific-legal text both for later
scientific developments and for the surveillance of competition and third parties
related to specific sectors of technology

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 REFERENCES

European Union (2012). Fact Sheet How to deal with IP-related issues in transnational
negotiations.
Mc Manus, J. P. (2012). Intellectual Property: From Creation to Commercialisation: A
Practical Guide for Innovators & Researchers. Negotiation and Licensing. Oak Tree Press
Triana Ortiz, K. (06,12,2018). Technologic Contracts. [OVA].

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