VALUATION AND NEGOTIATION OF TECHNOLOGY

STEP 4 - UNDERSTAND IT NEGOTIATIONS

WILBER ALBERTO RAMÍREZ TORRES

JENNY PAOLA CONDE
JUAN CAMILO OSPINA FONSECA

TUTOR:

DANILO CÁRDENAS ERAZO

UNIVERSIDAD NACIONAL ABIERTA Y A DISTANCIA UNAD

INDUSTRIAL ENGINEERING

CUNDINAMARCA

2022

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 TABLE OF CONTENTS

Introduction.......................................................................................................................3
Objectives..........................................................................................................................4
Activities assignment and work responsibilities...............................................................5
Infographics.......................................................................................................................6
Problem selection chart.....................................................................................................9
Table of problems of biotechnological products.............................................................10
Videos Evidencing the Power point Presentation...........................................................11
Conclusions.....................................................................................................................12
References.......................................................................................................................14

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 INTRODUCTION

The theme addressed in the following work is about the problems in the negotiation of

biotechnological products for companies, the criteria to be taken into account when

negotiating with suppliers are addressed.

It is important to be in continuous improvement innovating processes, machines and tools, to

optimize the company's resources.

Information systems today are a fundamental part for the development and competitiveness of

companies, this facilitates the monitoring of processes, products or services.

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OBJECTIVES

General objective

 Identify the technological assets that promote the competitiveness of companies.

Specific objectives

 Know the criteria to do a business with technology.

 Analysis of the different consequences that arise in the technology negotiation.

 Understand the readings disclosed in the learning environment for the proper

development of the activity

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ACTIVITIES ASSIGNMENT AND WORK RESPONSIBILITIES

Unit name: Understand IT negotiations

Group Number: 212032_125

Unit name: Understand IT negotiations

Selected topic Student

Group 1: Parties, Start date, Duration, Nature of

Juan Camilo Ospina Fonseca.
the Licensed IP, Work Schedule.

Group 2: Costs, Royalties, Payment Schedule. Wilber Ramírez Torres.

Group 3: License options, Option term on

license, Right of first refusal, Scope of license, Jonhatan Elizalde Quintero
Exclusivity.
Group 4: Liability, Warranty, Ownership of IP,
Jenny Paola Conde.
Ownership of Improvements
Group 5: Infringement, Termination, Choice of
law, Dispute resolution

Student chosen to submit the final document to

Jenny Paola Conde.
the Evaluation environment:

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INFOGRAPHICS
Illustration 1 Screenshot infographic Wilber Alberto Ramírez Torres

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Illustration 2 Screenshot infographic Jenny Paola Conde

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Illustration 3 Screenshot infographic Juan camilo ospina fonseca

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PROBLEM SELECTION CHART

Group Number: 212032_125

Unit name: Understand IT negotiations
Business model Votes

Agreements for licensing, representation and distribution of a

novel final product

Technology transfer XXX

Manufacturing contract

Co-promotion and co-marketing

Sharing profits

Joint ventures

Binding agreements

Business Model selected by the group:and technology managers in Technology

charge of the process transfer

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TABLE OF PROBLEMS OF BIOTECHNOLOGICAL PRODUCTS
Wilber Alberto Ramírez Torres

Jenny Paola Conde

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Juan camilo ospina fonseca

VIDEOS EVIDENCING THE POWER POINT PRESENTATION

Student name Link video

Wilber Alberto Ramirez https://screencast-o-matic.com/watch/c3hifAVYW1V

Jenny Paola Conde https://screencast-o-matic.com/watch/c3hi22VYWUi

Juan camilo ospina fonseca https://www.youtube.com/watch?v=Irq3KTI3gls

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CONCLUSIONS

1. Biotechnology is a sector that faces great business challenges, including finding

financing. It is a difficult sector, because the investments needed to progress and grow

require a significant amount of money. In addition, the fruits are usually harvested

over a long period of time, compared to other sectors. Currently, formulas such as

venture capital or bank loans do not seem the most appropriate for the biotechnology

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 sector. Investors are looking for a quick return, and end up opting for more scalable

sectors, such as startups in the technological world.

2. The negotiation of technology in organizations is a key tool to improve the conditions

of a product or service and establish synergies

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 REFERENCES

 García Delgado, D., & Ortiz Torres, M. (2014). On the negotiation of biotechnology
products that include intangible assets. Biotecnologia Aplicada, 31(4), 297–
310. https://bibliotecavirtual.unad.edu.co/login?url=http://search.ebscohost.com/
login.aspx?direct=true&db=zbh&AN=103148375&lang=es&site=eds-
live&scope=site

 Mc Manus, J. P. (2012). Intellectual Property: From Creation to Commercialisation: A

Practical Guide for Innovators & Researchers. Negotiation and Licensing. Oak Tree
Press. https://bibliotecavirtual.unad.edu.co/login?url=http://search.ebscohost.com/
login.aspx?direct=true&db=nlebk&AN=1008965&lang=es&site=eds-
live&scope=site&ebv=EK&ppid=Page-__-149

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