PHASE 1: STRATEGIC MANAGEMENT

COURSE RECOGNITION

PRESENTED BY:

DIANA MARIÑO CÓD: 11188557291

GROUP: 212053_23

PRESENTED TO:

EFREN HUMBERTO GARCIA

NATIONAL OPEN AND DISTANCE UNIVERSITY "UNAD".

SCHOOL OF BASIC SCIENCES, TECHNOLOGY AND ENGINEERING

FEBRUARY 2020

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 INTRODUCTION

Vital Management is an interaction by which activities are defined, executed and assessed to

empower an association to accomplish its targets.

Vital administration requires the recognizable proof of an organization's outside dangers and

openings, just as interior qualities and shortcomings, the foundation of an organization's main

goal, the setting of targets, the advancement of elective procedures, the examination of these

other options and the choice of which ones to pick. Executing systems requires the

organization to set objectives, plan approaches, spur workers, and secure assets with the goal

that the techniques detailed can be effectively completed. The assessment of systems checks

the aftereffects of execution and definition.

In addition, suitable impetuses should be given to pull in and persuade the association's key

administrators. Key achievement should happen at the individual and hierarchical level.

Key administration is an energizing interaction that encourages an association to be

PROACTIVE, as opposed to receptive. It permits to put together subjective and quantitative

data, so that it serves for successful dynamic in the current conditions of vulnerability whose

essential trademark is the change that assumes to any association to work inundated in a

worldwide market and with tremendous difficulties. The use of Strategic Management

permits the nonstop checking of current realities and inside and outside patterns in which

associations create, adjusting, foreseeing changes and looking for supported development.

Likewise, Strategic Management gives the hypothetical system to activity that is in the

outlook of associations and their representatives, permitting them to break down

circumstances in a typical language and settle on the moves to be made inside a sensible

timeframe. It attests that essential administration empowers the heads of associations to

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release the energy of the association behind a shared vision and to have the conviction that

they can understand the vision.

OBJECTIVES

general objective

Comprehend the system to be utilized to build up a Strategic Plan and a Management

Plan build up a Strategic Plan and a Management Plan.

specific objectives

Comprehend what key arranging is. To know the the reasons for key arranging. To

separate the idea of "procedure" from "operational adequacy. Comprehend the periods

of the Strategic Plan, just as the system to be followed for its usage. Vital Plan, just as

the philosophy to be followed for its usage. to comprehend the periods of the Strategic

Plan, just as the procedure to be followed for its execution.

To comprehend the periods of the Management Plan, just as the approach to be

followed for its execution. the strategy to be followed for its execution.

Differentiate between Strategic Plan and Management Plan.

To realize how to utilize control apparatuses to evade deviations in the administration

cycle. the executives cycle.

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 TABLE OF CONTENTS

Update the profile, including a current picture where the student can be identified…………..5

screenshot of the forum ……………………………………………………………………….5

screenshot e dati di skype……………………………………………………….….…………6

Xerox case Article Review……………...……………………………………….……….…7,8

Conclusions……………………………………………………………………………….…..9

Bibliographies………………………………………………..……………………….….…..10

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 DEVELOPMENT OF THE ACTIVITY

1. Update the profile, including a current picture where the student can be

identified.

2. Visit the Course´s General forum at the Initial Environment and participate

on the Social Interaction Forum, sharing in English the following

information.

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3. Visit the Synchronous attention by SkypePage at the Initial Environment,

identify and add the skype user of your tutor to your contacts list in Skype,

sending a message asking to be included in the skype group of the course,

including the following.

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 XEROX CASE

4. Read the following article, attached at the Learning Environment as Annex 1

Xerox Outlines the Next Three Years of the Company’s Corporate Strategy and

Plans. (2019). Seybold Report: Analyzing Publishing Technologies, 19(4), 2–7.

XEROX REVIEW

Xerox was at the stature of progress with its line of electronic printers, yet a poor

authoritative design made the organization fall.

The Xerox culture underscored hazard taking, despite the fact that they had an incredible

protection from change, which was reflected in the unsteadiness of having contenders,

misfortunes in the millions and an extraordinary debilitation of human resources; this

subsequent to having been the best trend-setter in its Palo Alto Research Center.

To escape the wreck they had to roll out underlying improvements with its chief Kearns, who

might acquire a tycoon misfortune to his replacement Allaire, who attempted to stand apart

with the age of new items. When Thoman was designated as pioneer, Xerox had been going

through twenty years of moderate rebuilding and couldn't acquire a traction in the situation,

until Anee Mulcany showed up, accomplishing a genuine change; she shut down last details,

presented new administrations and items, with an attention on development and encouraging

genuine change.

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A company must seek a balance between the expenses it generates and the benefits it

receives, as we could see in the Xerox case, they promoted a huge cut in expenses but this did

not imply a decrease in productivity, since with a good action plan it boosted the efficiency

and confidence of the company, not only positioning it in the market but also increasing its

value. So a cutback is not always synonymous with crisis and low productivity, but an

opportunity to innovate, modernize and optimize its resources to the maximum, which in the

long term translates into greater competitiveness.

4. According to the previous article, the contents outlined in the syllabus of the

course and your own understanding of the concepts, using your own words, write

an article review according to the following chart, answering the four questions

proposed with one paragraph of 100 to 200 words each one

Xerox case Article Review

Student name: DIANA CAROLINA MARIÑO

Paragraph 1
In your own words, what is the meaning of Xerox´s slogan: “Made to think”?
The new logo represents the organization's progress to changing innovative norms. It
likewise mirrors the organization's work to assemble and keep a solid association with
every client and to make its items adaptable, flexible and simple to utilize. At last, the new
Xerox logo configuration underlines that Xerox is not, at this point an organization whose
mission is just to give photograph and record gear. It is presently a data innovation
monster.
Paragraph 2
What concepts do you find interesting to understand strategic management in a
company?
That intensity in the present commercial center is expanding, everybody definitely realizes
that, isn't that right? Yet, to acquire noticeable quality, there must be a decent system in
associations. In this sense, the idea of "vital administration" should pervade the individuals
who try to progress, paying little mind to the zone or exercises they create.
Paragraph 3
What do you find relevant of the retrenchment strategy implemented by Xerox? Do
you think it is a good option?

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 For Services and Commerce, one of the techniques that could bring incredible financial and
client faithfulness benefits are the financial advantages just as client faithfulness are vital
unions. key collusions, inside these are the methods for transport, light and substantial,
processing plants, washing also, substantial vehicle, plants, clothes washers and
lubricators, which I will clarify later, to do all the to complete the entirety of the
abovementioned, there should be a fondness between the partners. an investigation should
be completed to know whether there is a complementarity between the complementarity
between one organization and the other. the situation on the lookout, the financial limit
with respect to the venture of every one, the advantages that they speculation of every one,
the advantages that they need to acquire.
Paragraph 4
What is the importance of outlining the company´s strategy and plans?
The most significant resource that an organization has is its work force, since they are the
essential mainstay of an association's prosperity. the basic column for the achievement of
an association. Lately bosses have understood that preparation assists with improving the
exhibition of every representative in a particular execution of every worker inside a given
region, hence improving their profitability, quality and execution greatness. efficiency,
quality and greatness in the exhibition of their work.
.

CONCLUSIONS

Toward the finish of the exposition I have reached the resolution that the organization

Servicios y Xerox Services and Businesses has a high development potential. procedures

referenced above, we could ensure the development of the organization in the public market

the organization's development in the public market by advertising in an enlightening manner

and arriving at all regions of the useful way and arriving at all the zones that don't think about

Xerox Services and Businesses Xerox with their administrations, giving them an or more, for

example, the additional qualities that the organization's the organization's partners would give

in every last one of the discussions, and applying relationship advertising to the relationship

showcasing to the customers that will be caught in the long haul, could turn into a market

chief in the become a market chief in the remanufacturing of Xerox marked supplies zeroed

in on the public area public area, which thus would allude privately owned businesses all

through the nation, in this way outperforming the entire nation, hence astounding the

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opposition that doesn't spend significant time here, which is here with which the organization

has, the assurance that would offer the speed and deftness in settling any kind of what's more.

BIBLIOGRAPHIES

Morris, J (sf). Gestión estratégica. ¿Qué es la gestión

estratégica? (págs. 6 - 8). Obtenido
de:  https://open.oregonstate.education/strategicmanagement/ch
apter/1-what-is-strategic-management/  

Andersen, TJ (2013). Breve introducción a la gestión estratégica,

(págs. 29-63) Cambridge University Press. Obtenido
de: https://bibliotecavirtual.unad.edu.co/login?
url=http://search.ebscohost.com/login.aspx?
direct=true&db=nlebk&AN=545665&lang=es&site=eds-
live&scope=site&ebv=EB&ppid = pp_29 

GÜREL, E. y TAT, M. (2017). Análisis DAFO: una revisión

teórica. La Revista de Investigación Social
Internacional. Obtenido
de http://bibliotecavirtual.unad.edu.co/login?

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url=http://search.ebscohost.com/login.aspx?
direct=true&db=hus&AN=125204592&lang=es&site=eds-live

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