STRATEGIC MANAGEMENT

PHASE 3: STRATEGIC MANAGEMENT

STRATEGIC PROPOSAL

PRESENTED BY:

OMAR ISAAC MENDOZA MENDOZA CÓD: 1118540442

GROUP: 212053_23

PRESENTED TO:

EFREN HUMBERTO GARCIA

NATIONAL OPEN AND DISTANCE UNIVERSITY "UNAD".

SCHOOL OF BASIC SCIENCES, TECHNOLOGY AND ENGINEERING

APRIL 2021

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INTRODUCTION

The current world where we reside is a serious, present day world, which drives us to be
prepared and proactive, which is the reason the chief in the organization is the way to
progress or disappointment. Vital administration at that point turns into a deciding variable
that permits an association, paying little heed to its inclination, to be proactive rather than
responsive in the detailing of its future.

Under this viewpoint, despite the fact that it's anything but a novel methodology, key
administration gives Industrial Engineering understudies trying to become miniature business
people, business pioneers and experts, a more extensive and more exhaustive casing of
reference to grow, proficiently and imaginatively, activities helpful for putting their
associations in driving positions.

It was very advancing to partake in this module since we had the chance to connect with
innovation and procured information that will improve us as future experts in the regulatory
zone.

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OBJECTIVES

General Objective

The motivation behind this degree work was to propose the detailing of methodologies
equipped for improving the intensity of the Kodak organization. For this reason, the
utilitarian territories of the Kodak organization were analyzed. To recognize its
qualities and shortcomings, utilizing indicative instruments received by the
organization. Furthermore, the financial climate of the Colombian photographic area
was broke down to notice the market patterns in which Kodak takes part. Lastly, the
use of suitable pointers was proposed to permit Kodak. Control the advancement of
the proposed targets and methodologies.

Specific Objectives

To comprehend the Strategic Planning measure for viable dynamic in associations.

To realize the essential examination models for the right determination or plan of a
proper one.

To comprehend the interaction of Vulnerability Analysis for the right plan of

procedures to be executed in the organization.

To know the interaction of socialization of the systems intended for the arrangement
of the administration zones of the organization.

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1. According to the previous reading, your own understanding of the

company in the case and your search on internet:

Hand draw a billboard (Cartelera) using the resources you have

(cardstock, paper, acrylic board) as a visual aid for a presentation of the
case including:

• Student´s name
• Date
• Case name: Kodak Case
• A synoptic table with problem, causes and consequences of the
situation faced by the company in the case

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3. Record and post in YouTube a 2 - 3 minutes video where the

student appears himself with the hand draw billboard presenting in
English the problem of Kodak in the case, mentioning:
• Student´s name
• Date
• General description of Kodak
• Problem faced by Kodak
• Causes of the problem
• Consequences of the problem

https://youtu.be/IRSBxul_5RM

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CONCLUSIONS

Today more than yesterday, it is apparent that no business methodology can be based

on untrustworthy examination or data and consequently the genuine planner can't

depend entirely on figures and measurements.

Procedure isn't considered for situations with little change, where contenders don't

respond or where there are no unanticipated occasions. On the off chance that it were,

procedure would be a simply authoritative matter, yet it isn't on the grounds that it

isn't something unsurprising, quantifiable or controllable. Key administration, similar

to any human demonstration, requires thinking and diligence, particularly when it is

viewed as a fundamental method of business thought and activity that consistently

interfaces the association's ability to its current circumstance, permitting the making

of things to come in ceaselessly changing and flimsy situations. Key elements are

consequently at the center of the prospects of the executives decision even with

hazard.

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BIBLIOGRAPHY

Hales, G., & Mclarney, C. (2017). Uber’s Competitive Advantage vis-à-vis Porter’s
Generic Strategies. IUP Journal of Management Research, 16(4), 7–22. Retrieved
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Morris, J (s.f.). Strategic Management. Corporate-level Strategy (pp. 147 - 165).
Retrieved from:   https://open.oregonstate.education/strategicmanagement/part/unit-7/ 

 
Masters, G. M. (2019). Simultaneous Short- Term and Long-Range Planning: Does your
organization have the right strategic plan? Healthcare Executive, 34(3), 54–57. Retrieved
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Kaplan, R. S., & Norton, D. P. (2007). Using the Balanced Scorecard as a Strategic
Management System. Harvard Business Review, 85(7/8), 150–161. Retrieved
from:  http://bibliotecavirtual.unad.edu.co/login?
url=http://search.ebscohost.com/login.aspx?
direct=true&db=buh&AN=25358567&lang=es&site=eds-live