PHASE 1

COURSE RECOGNITION

Presented by:
KAREN LORENA ESCALANTE
COD. 1.062.402.278

Course director:
KARLA NATHALIA TRIANA

GRUPO:
212053_14

UNIVERSIDAD NACIONAL ABIERTA Y A DISTANCIA - UNAD

BASIC SCIENCES TECHNOLOGY AND ENGINEERING
STRATEGIC MANAGEMENT
JUNIO 2020
 INTRODUCTION

In the following document, you will find the activities that are part of the recognition of the
course or phase 1, the student's presentations and a review of the article "Xerox Case",
where the student must express his opinion according to the previous reading of the article.
 OBJECTIVES

To carry out the recognition of the Strategic Management course, to develop the initial
activities and the presentations in the discussion forum.

Study the article described in the guide and express your analysis in your own words.
TABLE OF CONTENTS
INTRODUCTION .................................................................................................................. 2
OBJECTIVES ......................................................................................................................... 3
PROFILE UPDATE SCREENSHOT .................................................................................... 5
SOCIAL INTERACTION FORUM PARTICIPATION ....................................................... 5
SKYPE GROUP PARTICIPATION ..................................................................................... 6
ARTICLE REVIEW ............................................................................................................... 7
CONCLUSIONS .................................................................................................................... 8
REFERENCES ...................................................................................................................... 9
 PROFILE UPDATE SCREENSHOT

SOCIAL INTERACTION FORUM PARTICIPATION

SKYPE GROUP PARTICIPATION
 ARTICLE REVIEW

To begin this writing, it is important to define Xerox as one of the companies in the toner
photocopier industry and its accessories, is located in the United States of America and its
executive director is John Visentin; It has many locations internationally, in addition to
being considered many times as one of the most profitable companies in the world.

In 2018, Xerox attempted a merger with the Japanese company Fujifilm Holdings,
specialized in cameras and photographic images, in addition to various products and
services related to photography and image; that taking into account the scope of action of
both companies. However, this merger did not have a happy ending, since many partners
did not agree with this union and that it was also not what the company needed at the time,
so much so that the demand for breach of contract is still open and the Speculation leads
Xerox to strike a financial deal where it has to pay Fuji.

Based on the above, in February 2019 the senior executives of Xerox gave an interview
about the strategic plans they had for the company, which implied great and new changes in
its processes. These main strategies are based on “Continuous Improvement”, in order to
achieve greater operational efficiency and to innovate in new areas to compensate for losses
until the previous year; Based on this, five strategies will be applied as a roadmap to
achieve the objectives: Improve the core technology business, expansion of services and
software, capitalization of marketing opportunities, digital experience and drive innovation
and business growth; For this, they must also update investors on what the company plans
to do in the coming years.

With this, "Xerox seeks to create a new generation of innovative and intelligent
technologies and thus meet the changing needs of customers" Visentin. This will be
achieved if the strategies described above are applied, in addition to a significant reduction
in costs, what they call “Gross Savings”. Xerox still has many possibilities to reinvent itself
and get out of that bad phase it is currently in.
 CONCLUSIONS

The Strategic Management course aims to get the student to develop activities that help
enhance their rational performance through real business cases and then apply in the
professional field.
 REFERENCES

Jeyarathmm, M. Strategic Management, (pp. 4-11) Global Media, 2007. ProQuest Ebook
Central. Retrieved from: https://ebookcentral-proquest-
com.bibliotecavirtual.unad.edu.co/lib/unad-ebooks/reader.action?docID=3011305&ppg=4
Andersen, T. J. (2013). Short Introduction to Strategic Management, (pp.29-63) Cambridge
University Press. Retrieved
from: https://bibliotecavirtual.unad.edu.co/login?url=http://search.ebscohost.com/login.asp
x?direct=true&db=nlebk&AN=545665&lang=es&site=eds-
live&scope=site&ebv=EB&ppid=pp_29

GÜREL, E., & TAT, M. (2017). SWOT Analysis: A Theoretical Review. The Journal of
International Social Research. Retrieved
from http://bibliotecavirtual.unad.edu.co/login?url=http://search.ebscohost.com/login.aspx?
direct=true&db=hus&AN=125204592&lang=es&site=eds-live