PHASE 1

COURSE RECOGNITION

Presented by:

ZULAY BARRIOS HERRERA

COD. 1.065.602.227

Course director:

KARLA NATHALIA TRIANA

GRUPO:

212053_14

UNIVERSIDAD NACIONAL ABIERTA Y A DISTANCIA - UNAD

BASIC SCIENCES TECHNOLOGY AND ENGINEERING

STRATEGIC MANAGEMENT

JUNIO 2020
 INTRODUCTION

Strategic management is a process that relates to the identification and description of strategies

that managers can use to achieve better performance and competitive advantage for the company.

In other words, it is a process permanently oriented towards the construction, implementation

and monitoring of a strategy to implement the survival and development of the company.

Therefore, it is long-term oriented and focused on the factors and conditions that affect the

company. and that they provide both its exterior and its interior.

In the present work we will be able to analyze the strategic management case raised by the

management of the XEROX company.

 OBJECTIVES

General

Recognize experiences in real organizational contexts to understand the relevance of strategic

management in the leadership of companies that are at the 3orefront of their economic sectors.

Específics

 Recognize the importance of Generic Strategy in the real context of companies know the

process and strategic management in a Company

 Know the different strategic management processes in a company

 TABLE OF CONTENTS

INTRODUCTION.................................................................................................................. 2

OBJECTIVES......................................................................................................................... 3

PROFILE UPDATE SCREENSHOT .................................................................................... 5

SOCIAL INTERACTION FORUM PARTICIPATION ....................................................... 5

SKYPE GROUP PARTICIPATION ..................................................................................... 6

ARTICLE REVIEW............................................................................................................... 7

CONCLUSIONS .................................................................................................................... 9

REFERENCES ........................................................................................................................10
 PROFILE UPDATE SCREENSHOT

SOCIAL INTERACTION FORUM PARTICIPATION

SKYPE GROUP PARTICIPATION
 ARTICLE REVIEW

Xerox Corporation is the world's largest provider of dry ink copiers and accessories. Its

headquarters is located in Stamford, Connecticut, although most of the company is located near

Rochester, New York, where it was founded. When Xerox introduced the world's first

commercial photocopier to the market in 1959, making carbon paper obsolete, its invention was

considered as revolutionary as the first iPhone introduced by Steve Jobs in 2007. In a very short

time, photocopiers became in an indispensable instrument for any company.

However, over time this company had to reinvent itself as it went into decline as its patents

expired, which is why it is seen as necessary to create management strategies where innovation

and continuous improvement of its processes go hand in hand improving the quality of their

designs and readjusting their product line, "Simplifying our operations, instilling a culture of

continuous improvement, investing in growth areas and capitalizing on new and adjacent market

opportunities, we anticipate that we can achieve revenue from growing to flat. by 202" says John

Visentin, Vice President and CEO, Xerox.

In February 2018 Xerox and Fujifilm Holdings were talking about combining the two

companies, but some of Xerox's shareholders were unhappy with their potential earnings, Xerox
pulled out of the deal, or tried to do so, and Fujifilm filed a lawsuit. It was until November 2019

that the Japanese company Fujifilm reached an agreement to acquire for $ 2.3 billion (2,066

million euros) the 25% stake that the North American company of printers and photocopiers

Xerox controlled in Fuji Xerox, the joint venture that the two companies have maintained since

1962, as reported by both companies, and Fujifilm has agreed to withdraw the lawsuit as part of

the agreement.

Today, Xerox's core markets include large and small office environments, commercial printing

and production customers, graphic arts and creative services companies, public sector operations,

and industries such as healthcare, education, and financial services. Among the strategies

highlighted in the article, it shows us that XEROX to stay in such a competitive market and

especially with the continuous advances in technology, its main objective is to create a corporate

culture based on innovation and the continuous improvement of processes that They represent

the efficiency of the service, that is, that the fulfillment of the objectives and the adequate use of

resources go hand in hand with the leadership of each of its employees.

 CONCLUSION

This work allows me to conclude the great importance of strategic management in companies, it

is through this that professionals working in the company are made aware of their

responsibilities, which reflects the increase in productivity and, in Consequently, the

competitiveness of the business, and also helps in the proper use of resources, the reduction of

waste and the maximization of the profitability of each action triggered by the company.

Therefore, it is in strategic management we must focus to promote the continuous improvement

of your business, in addition to ensuring the survival of the company over time.
 REFERENCES

Jeyarathmm, M. Gestión estratégica, (págs. 4-11) Global Media, 2007. ProQuest Ebook Central.

Recuperado de: https://ebookcentralproquestcom.bibliotecavirtual.unad.edu.co/lib/unad-

ebooks/reader.action?docID=3011305&ppg=4

Andersen, TJ (2013). Breve introducción a la gestión estratégica, (págs. 29-63) Cambridge

University Press. Recuperado

de: https://bibliotecavirtual.unad.edu.co/login?url=http://search.ebscohost.com/login.aspx?direct

=true&db=nlebk&AN=545665&lang=es&site=eds-live&scope=site&ebv=EB&ppid = pp_29

GÜREL, E. y TAT, M. (2017). Análisis FODA: una revisión teórica. La Revista de Investigación

Social Internacional. Recuperado

de http://bibliotecavirtual.unad.edu.co/login?url=http://search.ebscohost.com/login.aspx?direct=t

rue&db=hus&AN=125204592&lang=es&site=eds-live

https://www.europapress.es/economia/noticia-fujifilm-firma-paz-xerox-compra-2066-millones-

25-joint-venture-20191105120301.html