SWOT analysis

Factor Matrix

Weaknesses Threats

The price and availability are established by the owners in Similar web competition, very business model
depending on your criteria and the market. (Medium Importance) clonable. (Very Important)

the hosts can cancel the reservation in the last Competition of hotels and other forms of accommodation
moment, hurting the tenant (Very Important) (Very important)

Large investments in the web platform to improve the Possible change in the legislation that regulates this type of business
security as it is the basis of the business (Medium Importance) (Very important)

Changes in tourism trends (Very Important)

Strengths Opportunities

Great Growth since its creation in 2008 thanks to its The increasing degree of use of the network as a purchasing channel

mobile application. (Very Important) (Very important)

They have a secure payment system. (Very Important) The increasing use of smartphones by users.
(Very important)
Guests have a telephone service
called "janitor". (Very Important) Growing Market that allows companies like Airbnb
make a dent in the market (Very Important)
The company guarantees that the offered accommodation
correspond with the published photos (Very Important)

Hosts are covered by insurance up to $ 42000

dollars to cover damage or rob (Very Important)

General Directorate for Industry and Small and Medium Enterprises. Paseo de la Castellana, 160 - 28046 Madrid - Spain
 SWOT analysis

Results
DAFO: 212053_14

These are the strategies ordered by priority and the factor matrix. The order is related to the SWOT factors associated with each strategy.
Changing the factors or the degree of importance attached to each one can change the order.

one. Survival Strategy. Have several accommodation options for tenants in such case the
host canceled.

Weaknesses Threats

the hosts can cancel the reservation at the last moment, Competition of hotels and other forms of accommodation
hurting the tenant (Very Important) (Very important)

two. Defensive Strategy. Aggressive advertising strategies on social networks

Strengths Threats

The company guarantees that the accommodations offered correspond Similar web competition, very clonable business model.
with the published photos (Very Important) (Very important)

3. Offensive Strategy. create incentive strategy for those tenants who lend a good
service

Strengths Opportunities

Guests have a telephone service The increasing degree of use of the network as a purchasing channel

called "janitor". (Very Important) (Very important)

Hosts are covered by insurance up to $ 42000

dollars to cover damage or rob (Very Important)

Four.
Adaptive Strategy. Conceptual hoist a platform that is easier and more accessible to all types of users

Weaknesses Opportunities

Large investments in the web platform to improve security The increasing degree of use of the network as a purchasing channel
since it is the basis of the business (Medium Importance) (Very important)

The increasing use of smartphones by users.

(Very important)

General Directorate for Industry and Small and Medium Enterprises. Paseo de la Castellana, 160 - 28046 Madrid - Spain