EFAS

OPPORTUNITIES
WEIGHT RATING WEIGHTED
SCORE
1.
2.
3.
4.
5.

THREATS
WEIGHT RATING WEIGHTED
SCORE
1.
2.
3.
4.

TOTAL 1.00 2.77

VRIO APPLICATION (Strong Competitive advantage, Sustainable)

COMPETITIVE
RESOURCES VALU- RARE IMITATE ORGANISED IMPLICATION
ABLE
IFE MATRIX
Factors Weight Rating Weighted
(W) (R) Score
(WR)
Strengths
1.
2.
3.
4.
5.
6.
7.
8.
Weaknesses
1.
2.
3.
∑Wi ∑WR =
=1.0 2.75

The Total Weighted Score (TWS) of the company is 2.75 which is > 2.5, this shows that the
company is Strong.
SWOT MATRIX
Strengths Weakness
 

Opportunities Threats
TOWS MATRIX
Opportunities
 Samsung tablet and
mobile in market has
better position
 Smart tv of Samsung has
good position in market
 3D flash memory has a
robust growth
Strengths SO Strategies
 Consistent emphasis on
research and  3D flash memory should
development be invested more for
 Diversified geographic research and
presence development and launch
of new products should
take place.
 Work should be
diversified by bringing
new opportunities by
formalizing new product
lines of smart TV and
mobile phones
Weaknesses WO Strategies
 Patent litigations  . Big promotions of
 Dependence on phones and tablets should
Android take place.
 The products which are
in demand in market
more should be focused
more and spend less
money on pending
projects
 
Threats
 Intense competition and
increasing
commoditization in the
mobile sector
 Declining average
selling prices may
strain margins
 Foreign exchange risk
ST Strategies
 Events and promotional
advertisements to done
for products whose
selling is less due to less
popularity.
 Company’s financial
statements should be in
consideration while
spending money on R&D
WT Strategies

 If availability of FDI is
less then their should be
less investment on other
projects.
 Line pruning should be
done if the product isn’t
gaining any profit in
market.