Tomorrow’s Global

Giants: Not the

Usual Suspects
Exploring the transformative landscape of emerging
markets, this analysis reveals the unexpected victors in the
global business arena.

Strategic Framework:
A strategic framework serves as the blueprint for organizational success, providing a structured
approach to achieving goals and fulfilling the mission, guided by the overarching vision.

VISION:
Vision: "A vision is a destination,a strategic
direction guiding an organization's journey
toward success."

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MISSION:
Mission: "A mission defines the purpose and
reason for an organization's existence, outlining
what it does, who it serves, and how it achieves
its objectives."

GOAL:
Goals: "Goals are specific, measurable targets
that organizations set to realize their vision and
fulfill their mission."

STRATEGIES:

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 "Strategies are the actionable plans and
approaches adopted by organizations to achieve
their goals and fulfill their mission, aligned with
their vision."

Navigating the
Shifting Business
Landscape
The business world is evolving with Western multinationals
facing stiff competition from agile companies in emerging
markets. Success hinges on unique value propositions and
deep local customer understanding.

Characteristics of Successful Emerging

Market Companies
1 2 3 4
Agility Local Innovation Cost
Quick response to Insights Unique Efficiency
market changes Leverage local products/services Competitive pricing
and preferences. knowledge and for local markets. with quality.
partnerships.

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 Established vs.
Emerging Market
Companies
Established Emerging Strengths
Strengths Cost-efficient production,
Technology development, adaptability to local needs.
deep customer
knowledge, brand Dominates:
management. Production-driven
Dominates: industries (e.g., home
appliances, steel)
Knowledge-intensive
industries (e.g., advanced
electronics, personal care)

Effective Management in
Emerging Markets
1 Decision-Making
Clear decision-makers and information flow.

2 Senior Colocation
Facilitates cross-region communication.

3 Global-Local Balance Made with Gamma

 Executives with dual perspectives.

4 Strategic Alliances
Collaborative synergy.

Unexpected Partnerships for

Success
Consumer Insights Talent Solutions
Ogilvy China's partnership with Cummins' collaboration with a
the Communist Youth League. women's college in India.

Beyond Profits
Unilever and WWF's sustainable living initiatives.

CLIENT STORIES: Building Successful Partnerships

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 Strategic Partnerships
and Technology
Strategic Local insights,
Partnerships market access, risk
sharing.
Technology & Drive market
Innovation growth, stay ahead
of competition

Customer Knowledge: Powering

Success in Emerging Markets
Understanding local customers is key to:

Tailored Solutions
1 Cater to specific local needs and preferences.

Bundling Opportunities
2 Identify ancillary services for increased revenue.

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 Trend Spotting
3 Adapt to changing customer behavior.

Stronger relationships
4 Enhance Loyalty

Corporate Strategies in
Emerging Markets
1
2
3
4
5
1 Joint Ventures & Strategic Alliances
2 VRIO framework
3 Differentiation
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