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Rethinking Communications

The Service Provider Challenge

Martin Creaner, President & CEO

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A changing world

Massive availability Applications are Machine to Barriers to entry Much of the $$$,
of cheap mushrooming to Machine are dropping and the growth and the
bandwidth; embrace; applications will multiple new innovation
computing; Financial; Health; increase players are happening in
storage; and easy Utilities; management entering in multiple outside Europe and
access devices Automotive scale and niches. North America in
“Anything that industries complexity by Security; Data BRIC countries
can be Digitised, orders of Analytics; PLM
will be” magnitude and CEM are
increasingly
important
competencies

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Traditional telcos under even more pressure

Wholesale Retail
position position
under under
threat from threat from
specialists digital
and retailers
outsourcers

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Digital Services Industry - A ‘Layer-cake’
Digital Service &
Application Retail

Digital Service
Provision

Computing &
Communications
Infrastructure
Provision
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Device providers
(PC’s, ultrabooks. tablets, smartphones, M2M devices)
…many
Digital Service Retailers stakeholders
(infomediaries, brokers and aggregators)

Digital Service Providers


(content, communications, search, social,
consumer & business applications etc.)
Digital Service Enablers
(underpinning service creation, management,
authentication billing etc. )

Cloud computing & storage


service providers

Network service providers


(access, national, international

Physical infra providers


(duct, towers,data center infra)

Technology
Providers
Network and computing
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…a true eco-system

Physical infra
providers Digital
Service Providers
Cloud computing
& storage
Network service
providers Digital
Digital
Service Retailers
Service Enablers
Technology
Providers
Device
Providers

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… becoming…aavalue
value“web”
chain
‘dumb pipe scenario’
Digital Digital Enabling
Service Service Platform
Creators Retailers Providers End
customers
/ devices
Infrastructure
Providers
‘dumb pipe scenario’

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Transformation at Multiple Levels

Network
Business Portfolio Process Systems
level
Model level level level level Single IP
Change Renewed Replacement Replacement & backbone for
Business portfolio of of outmoded consolidation all services –
Model ‘digital’ business of multiple old,
services processes in-house Replaces
systems multiple
expensive
networks

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Transform IT in the right order
What fits this
Future vision, what
business needs to
positioning, change
models and
offerings

Network & Future Business


business systems, processes
suppliers/ in- definition,
sourcing/ out- optimization/
sourcing redesign
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Required Core Competencies in Emerging
Ecosystem
Customer
Security Experience
Management

Big Data Product


Management & Lifecycle
Analytics Management

Revenue Major
Management Infrastructure
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Thank You
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