Diana LaGattuta

Nokia Location & Commerce

Feb 2012 | Mobile World Congress
Location Advertising
Connecting consumers and merchants for real world
transactions

2 © 2012 Nokia
Location Patterns for Better Targeting

Current and future

media use and locations Enhances
relevance
Location and ROI
Location
Patterns
Locational
Media targeting

Contextual
targeting
3 © 2012 Nokia
Defining Location Advertising
Pizza

Pizza
Joe’s Pizza

Gino’s East

Leona’s Pizza

< $5 OFF Pizza at Joe’s >

4 © 2012 Nokia
Defining Location Advertising

“Take the next exit onto Route 9 in 2 miles …..Special offer at

Joe’s Pizza on Route 9. Free bread sticks with any pizza
purchase. Mention promo code: NAV1”

5 © 2012 Nokia
Defining Location Advertising

6 © 2012 Nokia