BUSINESS UNIT – DISCUSSION

INDOLIMA PERKASA DISTRIBUSI

 WHY HOW WHAT
• Excellent relationship with retail (GT & MT) and TURNING THREATS INTO GO RETAIL :
long term relationship with multi national
principals OPPORTUNITIES :
• Field marketing team (existing manpower) with
more than 26 years of experience • Product distribution focused on retail
• Ability to run road to market for NPD or re- Compete with existing distributor
launch products market
Collaboration with existing distributor as sub
• 100k valid retail database, collected since 2017 • Specialized on retail field marketing
and revalidate continuously by frontliner and distributor
team leader. services such as sales canvasser & retail
• Representative office team spread across 11 cities
(regional offices) that can reach 34 provinces in Compete with existing O2O program of salesman
Indonesia ecommerce
• Integrated System (provided by internal) includes
DMS and SFA Utilize existing social platform to generate
sales
 DISTRIBUTION
FIELD MARKETING
Prioritizing distribution to the retail
Focus on direct selling activity to
level. Collaborating with the current
retail. Specialize in sales canvasser/

MAIN
principal and/or existing distributor.
sales retail.

SERVICES
Closest stock point to Efficient warehouse Increase product
Retail Store, based and logistic facilities. availability &
on Pasar or density on GT
Kecamatan. market
BUSINESS CONTRIBBUTION

FIELD MARKETING
10,200,0
FIELD MARKETING
MAIN
00,000
DISTRIBUTION SERVICES
DISTRIBUTION

26,669,
697,954
Key
KEY Highlights
HIGHLIGHTS – LEBIH & BEDA

Excellent
Ecosystem IT-based Value for Money Retail Focus Execution

Product Integrated Our service Promise to Each of

Indolima distribution system to make deliver the best distribute operation
Perkasa services sure hassle free service in its product to retail aspect
Distribusi supported by transaction and segment surrounding wet supervise by
trusted field reporting market, main our
marketing team street, and
residential area
DISTRIBUTION SERVICE
ACTION PLAN for 2022

• Introduction ILPD to existing principal on holding company and

other subsidiaries.
• Approach market leader principals to arrange collaboration to
reach better penetration on retail
• Improve execution quality and data accuracy, update, and
analysis of field marketing program
• Approach respective authorities to seek different opportunities
• Create product journey and RTM
Target Client - Distribution

No Category Client Service Expected Revenue

1 FMCG - House Hold (LED Lamp) Berdikari Into Gemilang - Nanolite Distribution 2.400.000.000
2 FMCG - F&B (Biscuit) Universal Indofood Product - Unibis Distribution 6.000.000.000
3 FMCG - F&B (RTD) Morosae Mineral Estu (Mayora) Distribution 7.120.000.000
4 FMCG - F&B (Frozen Food) Macrosentra Niagaboga (Kanzler) Distribution 20.000.000.000
5 FMCG - F&B (Soy, Sauce, Canned Fish, RTD, Cordial) Heinz Kraft Distribution

Notes:
2022 focus FMCG – F&B
2023 focus FMCG – house hold
Customer Group
No Business unit Customer

1 FKS Food
Distributor
2 Mayora
Group Customer
No Business Unit Client Referred to Service
1 Berdikari Inti Gemilang (Nanolite) Indo Integritas Perkasa Outsourcing
Indo Integritas Perkasa Outsourcing
2 Mayora
Indolima/ Indo Sakti MICE
3 Distributor Universal Indofood Product (Unibis) Indo Integritas Perkasa Outsourcing
Indo Integritas Perkasa Outsourcing
4 FKS Food
Indolima/ Indo Sakti MICE
5 Macrosentra Niagaboga (Kanzler) Indo Integritas Perkasa Outsourcing
Collaboration Potential
No Business Unit External Party Category Collaboration

1 Morosae Mineral Estu Private Sector Funding, Warehouse, & Product

Logistic Courier
2 POS Indonesia
Distributor Warehouse Stock Point

3 Pasar Jaya Retail Retail Network & Stock Point

4 DEKOPIN Retail Retail Network

FIELD MARKETING SERVICE
ACTION PLAN for 2022

• Approach competitor of existing principal on holding company

and other subsidiaries.
• Improve execution quality and data accuracy, update, and
analysis of field marketing program
• Create standard training for project owner to increase data
analytic skill, and improve reporting tabulation.
Target Client – Field Marketing
No Category Client Service Existing on Holding/ Subsidiary

1 FMCG - F&B (Nutrition) Fonterra Brand Indonesia Field Marketing Danone SN & Kalbe Morinaga

2 FMCG - F&B (RTD) Mayora - Le Minerale, Kopiko 78, Toracafe Field Marketing Danone Waters & Nestle Nescafe

3 FMCG - F&B (Seasoning) Nestle Indonesia - Maggi Field Marketing Heinz Kraft

4 FMCG - F&B (Breakfast) Nestle Indonesia - NBC Field Marketing -

 ORGANIZATION PLAN
1 – 2 YEARS (JAVA REGION)

SALES & OPERATION

DIRECTOR

OPERATION DIVISION (& SALES DIVISION)

Head of Field
Marketing

Area Sales Manager Distributor Manager Admin Head

(Selected Area) Head Office (Finance & Logistic)
(Selected Area)
Field Marketing
PM & PO
Sales TO & Canvasser Staff
 ORGANIZATION PLAN
1 – 2 YEARS

Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22
SALESMAN
SALES NANOLITE 4 4 4 4 4 4 4 4 4 4 4 4
SALES MIX UNIBIS-MAYORA 4 4 4 4 4 4 4 4 4 4 4 4
CV MOROSAE MINERAL ESTU (MAYORA INSTITUSI) 1 1 1 1 1 1 1 1 1
CV MOROSAE MINERAL ESTU (MAYORA HOREKA) 1 1 1 1 1 1 1 1 1
DISTRIBUTOR MANAGER 2 2 2 2 2 2 2 2 2 2 2 2
ASM 2 2 2 2 2 2
ADMIN 3 3 3 3 3 3 3 3 3 3
10 10 13 15 15 15 17 17 17 17 17 17

Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22
PIC FM 1 1 1 1 1 1 1 1 1 1 1 1
ADMIN FM 1 1 1 1 1 1 1 1 1 1 1 1
2 2 2 2 2 2 2 2 2 2 2 2
 ORGANIZATION PLAN

SALES & OPERATION

DIRECTOR

SALES OPERATION FIELD MARKETING

DIVISION DIVISION DIVISION

Head of Field
National Sales Manager Head of Finance
Marketing

Area Sales Manager Sales Development Admin Head Field Marketing

(10 cabang) Head Office (10 cabang) Manager

Area Sales Spv Admin Logistic Admin Finance Field Marketing

PM & PO
(12 cabang) (12 cabang) (12 cabang) Staff

Sales TO & Canvasser

THANK YOU