VIDYA JYOTHI INSTITUTE OF TECHNOLOGY

(An Autonomous Institution Affiliated to JNTU HYD.)

INTERNSHIP REPORT
ON
MARKETING
(COMPARATIVE ANALYSIS)
ELITE INFRA

DONE BY:
NAME: BUSHRAH SULTANA
ROLLNO.: 19911E0010
CLASS: MBA 2ND YEAR
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 BONAFIDE CERTIFICATE

This is to certify that the report entitled on “MARKETING (COMPARATIVE

ANALYSIS)” that is being submitted by BUSHRAH SULTANA bearing Roll number
19911E0010 in partial fulfilment of seminar paper INTERNSHIP, submitted to the Vidya
Jyothi Institute of Technology an Autonomous Institution is a record of bonafide work
carried out under our guidance and supervision.

INTERNAL GUIDE HEAD OF THE DEPARTMENT

Dr.K.V. R. SATYA KUMAR Dr. P. Chakradhar

Associate Professor Professor
MBA Department. MBA Department.

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 ACKNOWLEDGEMENT:

I would like to thank my head of the department Dr. P. CHAKRADHAR for

providing this internship opportunity.

I would like to express my sincere gratitude towards my faculty Dr.K.V. R.

SATYA KUMAR for getting this opportunity.

I would thank Mr.P. MUSTAFA KHAN founder of ELITE INFRA company for
providing me with this wonderful opportunity.

I would also sincerely thank each and every coordinator’s for helping me out in
every situation throughout my Internship Program.

And I thank each and every member in EliteInfra for supporting me and helping
me for the successful completion of my internship.

I would also thank my parents for supporting me in all aspects.

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 TABLE OF CONTENTS

S.NO. TOPIC PAGE NO.

1. Company Info. 5-7

2. Work 8-12
Responsibilities
3. Key Skills Learned 13

4. Conclusion 13

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 COMPANY INFORMATION

ELITE INFRA:

Elite infra is led by Architects and Interior Design Professionals having Versatile Field
Experience in the Interior Design, Architecture and Allied Operations. A Well-Balanced Team
are formed with Talents, Specializing in Diverse Areas like Project Management, Financial
Planning, 3D Design Modelling to Site Supervision and Quality Assurance.
Website: eliteinfra.net
Phone no: +91 8143990468
Location: Hyderabad
Type: Private
Founded: 2014

Philosophy of Elite Infra:

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 SERVICES PROVIDED BY ELITE INFRA:

• DESIGNING
• COMMERICAL
• RESIDENTAL
• VISUAL MERCHANDISING
• PROJECT MANAGEMENT

CLIENTS OF ELITE INFRA:

Some of the clients of Elite Infra are-

BE YOU Family Salon and Bridal studio are the fastest growing chain of Salons in South
India. The interiors of these Outlets are into diversified segment of Interiors and Ambience.
Cholamandalam MS General Insurance Co Ltd are the leading Insurance service Providers
PAN India for Health, Vehicle, Travel, Home etc. They have started a new Concept of
SMART OFFICES where customer can directly get all facilities for new/renewal of
Insurance policies.
The retail Arm of coromandel was started in the year 2007 with 2 outlets in Andhra Pradesh
and currently 700+ retail outlets all over Andhra Pradesh & Telangana. Proud to be a part of
their Expansion from 2009 to till date with numbered more than 300 outlets interior work
done by Elite Infra.
Indostar is into NBFC having more than 120+ branches across PAN India. They have started
their expansion in 2017 and we are extreme happy to be a part of their Office branches
expansion along with their State Capital Office’s.
The Mahindra group is present in more than 100 countries and employing more than 20K
people across 20 key industries that form the foundation of every modern economy.
MRHFL India’s Largest Rural NBFC. Elite Infra’s Association with MRHFL in their Branch
Office Expansion is going on.

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 COMPARATIVE ANALYSIS:

A comparative analysis identifies your competitors and evaluates their strategies to

determine strengths and weaknesses relative to your brand. A comparative analysis often
includes a SWOT analysis that helps the marketer define a competitive marketing plan.

SWOT ANALYSIS OF ELITE INFRA:

STRENGTH WEAKNESS

It follows LEED concept (i.e., More often Price fluctuations

Leadership in Energy and can be seen (Competitive
Environment Design) Prices)

THREAT OPPORTUNITY

It is not based on budget and Produces Ecofriendly products

Timeliness. which are help for Individual
and society in Future as well.

MAJOR COMPETITORS OF ELITE INFRA:

1. HOMELANE
2. LUXE DÉCOR
3. TOP HAWKS MARKETING SOLUTIONS
4. MY HOME GROUP
5. KP MANAGEMENT & PROJECT CONSULTANTS PVT LTD
(KPMA)

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 1.HOMELANE:

At HomeLane, we bring together functionality and aesthetics to provide homeowners with

customised and efficient home designs. Our designers specialise in home interior designs and
home décor, and help you create a personalised home to suit your lifestyle. We are here to
help you find the best home decor and home design to match your needs and style. All our
products come with a 5-year warranty along with unwavering support and maintenance
services.

ELITE INFRA V/S HOMELANE:

COMPETITORS STRENGTH WEAKNESS

1.Provides ecofriendly A step back in Providing

products with quality and own Applications (i.e.,
cost benefit advantage. 2D &3D planning and
ELITEINFRA 2.Try’s best to build design)
lasting, high quality
customer relationships in
various domains.

1.Provides catalog and Comparatively high cost

HOMELANE pricing management is incurred as it has
system before handily. virtual benefits.
2.The work which is
being provided can be
monitored virtually.

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 2. LUXE DECORS:

Luxe Decor operates in the fields of interior and exterior designing with a talented team of
designers. We use the power of designs to transform even the simplest area into a stunning
space and have developed a loyal and enthusiastic clientele made up of both private and
commercial clients.

ELITE INFRA V/S LUXE DECORS:

COMPETIORS STRENGTH WEAKNESS

ELITEINFRA The required product or It provides services in 5

service can be major sectors. So, it can
customized as per expand its services
customers need and comparatively.
requirements.

LUXE DECORS Lends the services in No accurate time period

various sectors such as and warranty is
commercials, specified.
Apartments, Farmhouse,
Furniture, hotel and
modular kitchens etc.

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 3.TOP HAWKS MARKETING SOLUTIONS

Top Hawks is the leading retail visual merchandising service provider in India with a coverage
rate of 30,000 stores every month. Highly trained and experienced merchandiser teams are
fully equipped to cater to the specific needs and requirements of the clients for increased sales.
Have 25 warehouses across India and the in-house asset management portal ensures complex
asset management scenarios are handled with ease. Every element of visual merchandising
makes your retail business and store layout visually appealing.

ELITEINFRA V/S TOP HAWKS MARKETING SOLUTIONS

COMPETITORS STRENGTH WEAKNESS

It offers Visual Eliteinfra is limited to

ELITEINFRA merchandising that state level services and
supports retailers in comparatively less
presenting their retail customers.
space in best possible way
to maximize sales
(360-degree visibility).

TOP HAWKS Specialized in store It can face a major

MARKETING designing, PoSM design, increase in demand and
etc., and provides services price flections can be
SOLUTIONS at National level. seen.

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 4.MY HOME GROUP

We dared to think beyond the convention of just homes. For close to three decades, we
perfected the rare art of blending great homes with great lifestyle. And today, 21 iconic
addresses stand testimony to our brand's expertise in building gated communities. We are
My Home Constructions. And we have been creating happy communities since 1981.
homes. For close to three decades, we perfected the rare art of blending great homes with
great lifestyle. And today, 21 iconic addresses stand testimony to our brand's

ELITEINFRA V/S MY HOME GROUP:

COMPETITORS STRENGTH WEAKNESS

Provides pre-lease Merely EliteInfra

ELITEINFRA services which is an add doesn’t help in
on for the customers for providing the loan
better decision making. services which is a
major drawback.

The major focus of my Higher chances of

MY HOME GROUP home is construction of customer getting
buildings with home influenced through
loan options, Vaastu competitor’s work.
preference, timely
delivery etc.

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 5.KP MANAGEMENT & PROJECT CONSULTANTS PVT LTD:

KP Management & Project Consultants Pvt Ltd (KPMA) was founded in 2013 with core
objectives of providing Project Management Consultancy Services to construction projects
in Residential, Healthcare, Hospitality, Commercial & Industrial sectors. The company was
merged with SPS Group (SPS-ONTRACK Project Management Consultants Pvt Ltd), in
2018, enhancing the business capabilities to Property Consultancy & Design & Build
solutions into our service portfolio.

ELITEINFRA V/S KP MANAGEMENT & PROJECT CONSULTANTS

PVT LTD:

COMPETITORS STRENGTH WEAKNESS

As clients, we can count Here, there is no accurate

on to deliver a complete guidelines being
design and project followed.
ELITEINFRA management package.
Translating your unique
needs accurately into a
space plan, we will carry
through your idea from
inception to the eventual
use.

Project Management Customer involvement is

Processes are developed less when compared to
based o PMI guidelines eliteinfra.
KPMP and is one of the best in
the industry. The entire
Project Management is
sectioned into
components, to optimize
process performance.

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 KEY SKILLS LEARNED:

As a part of this internship, I have learned about what is Competitive analysis and how is an
analysis done with the help various tools and techniques. I have improved my researching
skills. I have come to know how is team work is practiced in an organization and how the
work can be done efficiently within given time. As a part of this internship, I have learned
how to manage time. The internship also thought me how to work with team to get
productive results. At the same time my writing skills are also improved. These are some of
the key skills I learned as a part of this internship,

• Writing Skills
• Researching Skills
• Time Management Skills
• Analysing Skills
• Responsibility
• Typing Skills
• Involvement in Work

CONCULSION:

Finally, I would like to conclude that company should overcome the weaknesses which have
been mentioned above in the report.
Through this internship I have gained a lot of practical knowledge on marketing
(comparative analysis) and this internship has given me a lot of added advantage for the
advancement in my career growth. For sure it will add some weightage to my resume.

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