HINDUSTAN COCA-COLA

BEVERAGES PVT. LTD.

  
                                                                                          ABIN H NAIR
TVE21MBA08
 The internship was in Hindustan Coca-Cola Beverages Pvt. Ltd. a
company owned bottler of Coca-Cola India company. The duration of
internship was 45 days from 13 July 2022 to 27 August 2022. The intern
was allotted to the Marketing department and the reporting officer was
Area Sales Manager, Mr. Suresh P. He is responsible for all the sales and
distribution activities of Hindustan Coca Cola Beverages Pvt Ltd in south
Kerala. The internship was very productive in teaching many managerial
principles followed in an industry. It helped in understanding the
INTRODUCTION importance of effective management. It helped in understanding the
importance of effective marketing in a perfectly competitive Market.  The
intern got an exposure to various stakeholders of company and learn
several procedures followed. The internship was completely field work the
intern got to understand how a market works and got to connect with
different entities in a market. 
 HINDUSTAN COCA-COLA
BEVERAGES PVT. LTD.

• Company owned bottler of Coca-Cola

company in India. 
• Responsible for the manufacture, package,
sale and distribution of beverages under the
trademarks of The Coca-Cola Company.
•  HCCBPL has an extensive distribution
system spanning more than a million outlets
operating with world class execution
standards.
 VISION 
• To be the best Sales and Distribution
Company for consumer products in India
MANIFESTO connecting people and the products of their
choice.                   
FOR GROWT  MISSION   
H • Enriching lives across the country by
building a consumer driven, customer
focused, employee friendly, profitable,
sustainable and socially responsible business
in India. 
Organizational Structure
CEO

  
Department
Heads 

Operation  Finance HR Commercial Legal IT Supply chain

Zonal VP

CDE Channel Market Sales Capability RTM

General Sales
Manager

Area Sales
Manager

Sales Team
Leader

Market Growth
Represenatatives
Products
SWOT ANALYSIS
Strength  Strong brands

Distribution network

Low cost of operations

Weakness  Low export levels

Small scale sector reservations limit ability

to invest and achieve economies of scale
Opportunity  
• Large domestic markets
• Export potential
• Higher income among people

Threat 
• Imports
• Tax and regulatory sector
• Slowdown in rural demand
 CONTRIBUTION OF
INTERN
•  Helped HCCBPL in their marketing activities. 
• Helped in building strong bonds with different sections of
customer through social interactions. 
• Carried out market survey for market visit by the top
management. 
• Surveyed the performance of different MGRs in different
market to ensure code of conduct.
• Helped in adding new customers and retaining old ones. 
• Contributed my knowledge and skill in different departments
as necessary. 
 KNOWLEDGE GAINED

• Learned how sales and marketing works in a competitive market. 

• Learned how a marketing tool such as a cooler develop customer attention. 
• Gained knowledge on strategic marketing. 
• Understood the importance of teamwork, idea brainstorming, negotiation, brand
marketing and systematic planning. 
• Learned project planning process, sales procedure, Order placement, Marketing and
RFQ process.
• Learned about Brand building and social engagement.
• Understood the importance of effective communication and coordination. Networking
with distributors and customers.
• Learned to use marketing tools efficiently. 
 RECOMMENDATIONS 
• Currently Hindustan Coca-Cola Beverages Pvt Ltd is facing cut throat
competition in the market. To overcome this competition there is only
way to improve the distribution channel. 
• If HCCBPL improves its distribution channel then there is no barrier in
front of them to become number one in the market in terms of Non-
Alcoholic Beverages in India. 
• Proper ware house management should be established in the side of
distributors. 
• Distributors need to be educated about the vision of the company and
their importance in achieving organizational goal. 
CONCLUSION 
• Getting an opportunity of internship in a firm like HCCBPL was very helpful for the
intern in understanding the managerial principle he learned in class. It helped in
helped in understanding the importance of effective marketing. The intern got an
exposure to various stakeholders of the company. He got to network with key
pillars of the market. The internship days where completely out door, working in
the field was a great experience for the intern and a great opportunity to learn.
The markets intern was assigned was cut throat competition markets, so the
intern had the opportunity to experience first-hand the importance of a good
marketing plan. The intern achieved improved communication skills, negotiation
skills which could be effectively used in future roles. The intern became more
organized and social. The internship at HCCBPL was a great opportunity for the
intern in acquiring knowledge and experience
      Thank You