Sales of Bsnl Sevices,OPEX: MARKETING OF SERVICES

Q.No Question Option A Option B Option C Option D Correct

Answer
1 IDC stands for International Internet Data International Internet B
Data Centre Centre Development Data Cloud
centre
2 To increase team Knowledge Contact Customer Reporting B
sales Build Planning Visits and Follow
effectiveness , up
Lead Generation
is a part of
3 Which of the Managed Managed Managed Managed IT A
following is not Network Colcolation Hosting Sevices
an IDC Service of Service Service Services
BSNL
4 Project Udaan is To rapidly Concerned with Both None A
associated with expand consumer
broadband mobility
customer
5 Project Vijay is Concerned To expand Both None C
with reach and
consumer capture
mobility significant share
of retailers
counter sales
6 Which of the Ensure Capture Both None C
following is availability significant share
objective of of BSNL (25-30%) of
Project Vijay products at retailer's
more than counter sales
95% of
telecom
retail
outlets.
7 FoS Stands for Feet on Failure of Freedom of Feet on A
street Service Sales Services
8 Primary Sales is Franchise BSNL to Retailer to BSNL to End B
between unit to franchise end- User
retailer customer
9 MBO Stands for Multi-brand Multi-brand Multi-brand Multi-brand A
telecom outlets telecom Offices
outlets Offices
10 Special Services Televoting EPABX CENTREX All of the D
provided by BSNL above
are
 Sales of Bsnl Sevices,OPEX: MARKETING OF SERVICES
11 EPABX Stands for Electronic Electronic External Exclusive A
Private PublicAutomatic Private Private
Automatic Branch Automatic Automatic
Branch Exchange Branch Branch
Exchange Exchange Exchange
 Sales of Bsnl Sevices,OPEX: MARKETING OF SERVICES

Q.N Question Option A Option B Option C Option D Correct

o Answer
1 RDs these will be DE DGM(MARKETING SSA HEAD SDE(Sale C
selected by the____ ) s)
2 Rural distributors are Franchisee BSNL BSNL and None C
individual having Franchisee
agreement directly
with___
3 Retailers appointed Franchisee Franchisee and Franchisee None C
by___ BSNL and sub -
Franchisee
4 In SWOT analysis T Threats Time Technology Turn A
stand for
5 In PEST analysis S Situation Service Social None C
stands for
6 Brand loyalty is a Psychographi Demographic Behaviouristi None C
_____variable in c variables variables c variables
regards of marketing
segmentation
7 In ____BSNL merged 2007 2008 2009 2006 A
all individual brand
names (Cellone,
Bfone, Dataone,
Sancharnet etc) into
unified brand BSNL
8 Which is the Personality Motives Lifestyle Age D
demographic
variables in regards
of marketing
segmentation?
9 Who will Franchisee e-Distributor DSA RD B
be responsible for
selling of recharge/
top up through
internet option on
PAN India basis or
with retail chain at
circle level?
10 CM Sales and 01.07.2012 01.01.2012 26.01.2012 15.08.20 A
Distribution Policy- 12
2012 to be effective
from.
11 Who are responsible Franchisee e-Distributor DSA RD C
for selling of all BSNL
products and
 Sales of Bsnl Sevices,OPEX: MARKETING OF SERVICES
services, as assigned
to them, to the
customers at their
door step?
12 Franchisees are Circle sales SSA sales team Franchisee RMC A
appointed by team manager
13 Auditing the Franchisee e-Distributor DSA RD D
commission/discount
s paid to retailers by
Franchisee, is
performed by
14 ___ is done to Advertising Publicity Branding Sales C
differentiate offers of promoti
a company from on
other's offer
15 What is PP&E in Property, Property, People, Property A
CAPEX? plant , product, product, , plants,
equipment equipment equipment earnings