BUSINESS UNIT – ANNUAL PLAN

INDOLIMA PERKASA DISTRIBUSI

• Excellent relationship with retail (GT & MT) TURNING THREATS INTO GO RETAIL :
and long term relationship with multi national
OPPORTUNITIES :
principals
• Field marketing team (existing manpower)
with more than 26 years of experience • Product distribution focused on retail
Compete with existing distributor
• Ability to run road to market for NPD or re- market
launch products Collaboration with existing distributor as
• 100k valid retail database, collected since
sub distributor • Specialized on retail field marketing
2017 and revalidate continuously by frontliner
and team leader. services such as sales canvasser & retail
• Representative office team spread across 11
Compete with existing O2O program of salesman
cities (regional offices) that can reach 34
provinces in Indonesia ecommerce
• Integrated System (provided by internal)
Utilize existing social platform to generate
includes DMS and SFA
sales
 DISTRIBUTION
FIELD MARKETING
Prioritizing distribution to the
Focus on Direct Selling activity to
retail level. Collaborating with the
retail. Specialize in sales
current principal and/or existing
canvasser/ sales retail.
distributor. MAIN
Increase product
SERVICES
Closest stock point Efficient warehouse
to Retail Store, availability &
and logistic
based on Pasar or density on GT
facilities.
Kecamatan. market
BUSINESS CONTRIBUTION

FIELD MARKETING
FIELD MARKETING
MAIN
10.200.000.000
DISTRIBUTION SERVICES
DISTRIBUTION
26.669.697.954
Key
KEYHighlights
HIGHLIGHTS – LEBIH & BEDA

Excellent
Ecosystem IT-based Value for Money Retail Focus
Execution

Product Integrated Our service Promise to Each of

Indolima distribution system to make deliver the best distribute operation
Perkasa services sure hassle free service in its product to retail aspect
Distribusi supported by transaction and segment surrounding wet supervise by
trusted field reporting market, main our
marketing team street, and
residential area
DISTRIBUTION SERVICE
ACTION PLAN for 2022

• Introduction ILPD to existing principal on holding company

and other subsidiaries.
• Approach market leader principals to arrange collaboration
to reach better penetration on retail
• Improve execution quality and data accuracy, update, and
analysis of field marketing program
• Approach respective authorities to seek different
opportunities
• Create product journey and RTM
Target Client - Distribution

No Category Client Service Expected Revenue

1 FMCG - House Hold (LED Lamp) Berdikari Into Gemilang - Nanolite Distribution 2.400.000.000
2 FMCG - F&B (Biscuit) Universal Indofood Product - Unibis Distribution 6.000.000.000
3 FMCG - F&B (RTD) Morosae Mineral Estu (Mayora) Distribution 7.120.000.000
4 FMCG - F&B (Frozen Food) Macrosentra Niagaboga (Kanzler) Distribution 20.000.000.000
5 FMCG - F&B (Soy, Sauce, Canned Fish, RTD, Cordial) Heinz Kraft Distribution

Notes:
2022 focus FMCG – F&B
2023 focus FMCG – house hold
Customer Group
No Business unit Customer
1 FKS Food
2 Distributor Wilmar
3 Mayora

Group Customer
No Business Unit Client Referred to Service
1 Berdikari Inti Gemilang (Nanolite) Indo Integritas Perkasa Outsourcing
Indo Integritas Perkasa Outsourcing
2 Mayora
Distributor Indolima/ Indo Sakti MICE
3 Universal Indofood Product (Unibis) Indo Integritas Perkasa Outsourcing
4 Macrosentra Niagaboga (Kanzler) Indo Integritas Perkasa Outsourcing
Competitor Analysist
Competitor
Top Tier Distributor
(Tempo, Tiga Raksa, APL, dll)
Local Distributor
O2O program
(Mitra BL, Mitra Tokped, SRC, dll) • Integrated System
Competitor Key Feature
• Experienced distributor
• Registered outlet
• Integrated System
• Availability of warehouse & logistic
facilities
• Experienced on local distribution
• Registered outlet
• Availability of warehouse & logistic
facilities
• New way of distribution
What we have
• Retail focused, commitment to
increased product availability
• On time delivery
• Up to Kecamatan coverage
• Efficient warehouse & logistic
• Integrated System (connecting
principal, distributor, retailer)
• Inter city connection
• On time delivery
• Short learning curve, emphasis on
social commerce
• Efficient logistic cost
Collaboration Potential
No Business Unit External Party Category Collaboration

1 Morosae Mineral Estu Private Sector Funding, Warehouse, & Product

Logistic Courier
2 POS Indonesia
Distributor Warehouse Stock Point

3 Pasar Jaya Retail Retail Network & Stock Point

4 DEKOPIN Retail Retail Network

Collaborator Analysist
Business Sustainability & Add Value To “Berbagi & Bermanfaat Add Value To
No External Party
Growth “ Lebih & Beda” Bagi Orang Banyak” Other Business Units
Access to market leader Outsourcing business
1 Morosae Mineral Estu
product & working capital opportunity referral
Warehouse facilities and
Exist more than 50 years, In crease economic growth
2 POS Indonesia logistic network in each
expert on its fied on small & micro retailer
Kecamatan
Exist more than 50 years,
Pilot project to cover all In crease economic growth
3 Pasar Jaya valid retail database on wet
Indonesia wet market on small & micro retailer
market
Retail network on special
4 DEKOPIN
channel
FIELD MARKETING SERVICE
ACTION PLAN for 2022

• Approach competitor of existing principal on holding

company and other subsidiaries.
• Improve execution quality and data accuracy, update, and
analysis of field marketing program
• Create standard training for project owner to increase data
analytic skill, and improve reporting tabulation.
Target Client – Field Marketing
No Category Client Service Existing on Holding/ Subsidiary

1 FMCG - F&B (Nutrition) Fonterra Brand Indonesia Field Marketing Danone SN & Kalbe Morinaga

2 FMCG - F&B (RTD) Mayora - Le Minerale, Kopiko 78, Toracafe Field Marketing Danone Waters & Nestle Nescafe

3 FMCG - F&B (Seasoning) Nestle Indonesia - Maggi Field Marketing Heinz Kraft

4 FMCG - F&B (Breakfast) Nestle Indonesia - NBC Field Marketing -

Competitor Analysist
Competitor Competitor Key Feature
Arina Group More than 20 years experience
Reporting system (timetrax)
Gelatik More than 20 years experience
Well experienced on Merchandising
Colony Group Outstanding idea & proposal
Impact Lowest agency fee
Indolima Group More than 20 years experience
Reporting system (Igooana)
Excellent execution
What we have
Specialization on Direct selling
Strong working capital
Specialization on Direct selling
Strong working capital
Excellent execution
Excellent execution
(competitive agency fee)
Reporting system (Igooana)
Seeking opportunity form
competitor principals
 ORGANIZATION PLAN
1 – 2 YEARS (JAVA REGION)

SALES & OPERATION

DIRECTOR

OPERATION DIVISION (& SALES DIVISION)

Head of Field
Marketing

Area Sales Manager Distributor Manager Admin Head

(Selected Area) Head Office (Finance & Logistic)
(Selected Area)
Field Marketing
PM & PO
Sales TO & Canvasser Staff
 ORGANIZATION PLAN
1 – 2 YEARS

Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22
SALESMAN
SALES NANOLITE 4 4 4 4 4 4 4 4 4 4 4 4
SALES MIX UNIBIS-MAYORA 4 4 4 4 4 4 4 4 4 4 4 4
CV MOROSAE MINERAL ESTU (MAYORA INSTITUSI) 1 1 1 1 1 1 1 1 1
CV MOROSAE MINERAL ESTU (MAYORA HOREKA) 1 1 1 1 1 1 1 1 1
DISTRIBUTOR MANAGER 2 2 2 2 2 2 2 2 2 2 2 2
ASM 2 2 2 2 2 2
ADMIN 3 3 3 3 3 3 3 3 3 3
10 10 13 15 15 15 17 17 17 17 17 17

Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22
PIC FM 1 1 1 1 1 1 1 1 1 1 1 1
ADMIN FM 1 1 1 1 1 1 1 1 1 1 1 1
2 2 2 2 2 2 2 2 2 2 2 2
 ORGANIZATION PLAN

SALES & OPERATION

DIRECTOR

SALES OPERATION FIELD MARKETING

DIVISION DIVISION DIVISION

Head of Field
National Sales Manager Head of Finance
Marketing

Area Sales Manager Sales Development Admin Head Field Marketing

(10 cabang) Head Office (10 cabang) Manager

Area Sales Spv Admin Logistic Admin Finance Field Marketing

PM & PO
(12 cabang) (12 cabang) (12 cabang) Staff

Sales TO & Canvasser

Synergy Across Business Units

INTEGRATED SYSTEM : BUSINESS OPPORTUNITY REFFERAL

DMS, SFA, IGOOANA (OUTSOURCING & MICE)

OFFICE ASSET SHARING RETAIL DATABASE SHARING

HR & FINANCE SUPPORT BY HOLDING

THANK YOU