Third Wave Group

Company Profile
Core Values
 Focus on mutually profitable, long-term relationships.

Sell smart and have the customer coming back for

more.
 Retain and develop the talent to do the job.

Instill high performance behaviour and process in the

sales force.
 Effective use of resources and technology to improve
customer relationship
Who Are We
A subsidiary of Nand Trading Company , with an annual turnover of
INR1500 Mil .

A detail oriented sales organization with specific focus on Govt sales

, Institutional sales , Distribution and technical support .

– A group of young technocrats determined to make a difference and

create a sustainable niche

– A young high-energy team spread over 8 locations in India, Middle

East and Singapore
Sole distributor of Panasonic Toughbook , the mil grade rugged PC
for outdoor use.
Loyal partners of many multinational brands such as Panasonic ,
Indigo vision, Hitachi , NEC , LG, Dax network.
Trained sales force of more than 50 sales professionals.

A cumulative experience of over 50 years with the leadership team.

A group that now intends to make Homeland Security it’s strategic

growth business.
Corporate History
–Group commenced business in 1985.

–Original business was Polymers and plastics which

continue to this day.

–Diversified into Office Automation and IT in 1989 and

has been in the business since

–Focused on the hardware and system integration

business

–Group Turnover of INR 1500 million for the financial

year 2008

–Targeting group turnover of INR 2000 million in the

Financial year 2009
Key Strengths People
• Skills
• Leadership team comprises of
• Organization wide experience in Marketing , Business
sales to Govt with specific focus on development and Fin
Defense , Police , Paramilitary professional with over 50 years
forces , Railways etc. of experience among them.
• Distribution of office automation • Directors of the company with
and IT products to more than 500 over 3 decades of experience
small resellers. with Multinational companies in
• Customer support and networking Office automation , IT solutions
experience of over 15 years. and Networking.
• Specialist consultant hired
Systems Partnership
specially for the security
•Sales offices in 6 •Partners with LG , business with over 40 years of
cities across India Hitachi and Panasonic experience of Govt
•Sales and for more than 10 years procurement.
sourcing offices in
Singapore and •Added new partners • Sales team of close to 50
Dubai like Indigo Vision for people with Institutional and
Security business retail sales experience.

•Partner with Turnkey • Home grown support team

solution providers such with a total of 60 years
as BEL , ITI and ECIL. experience amongst them.
Organizational Strengths
Direct Sales
Have a team of experienced
and trained sales
professionals spread across
8 locations with strong
account management skills .
Channel Sales
Created a strong network of 1000
plus resellers in Western India for
the distribution of OA , IT and
consumer telecom products.
Retail Sales
Credited to be the firs IT retail store in
India and have diversified into other
categories such as Consumer electronics
and Appliances
Import Capability
Have sourcing offices at Singapore and
Dubai providing the flexibility to OEM
for billing overseas or local depending
on their business model
Multiple Location Presence
Better coverage , stronger channel
interaction and efficient reselling
capabilities due to multiple location
presence
Complimenting skills in the
leadership team
The leadership team comprises of
professionals from different
background such as Marketing ,
Partnership Approach with OEM Channel sales , Govt sales ,Project
sales and Finance
Success
1 Story: Channel Sales
 Was first distributor for HP Peripherals and HCL Busybee Highlights
PC for HCL HP for Gujarat State in 1994-1997
• Over 70% market share in Gujarat Fax market
 Was first regional distributor for LG Monitors in India since last 9 years
under Aditya Promoters • Have created unique channel of System
Integrators for Toughbooks
 Have distributed in Gujarat: • In space of just 5 months of launch, had
–Godrej dot matrix printers for Godrej and Boyce equaled HCL market share in Gujarat for
–L&T Dotmatrix printers for L&T Wipro PC
–Wipro PC and Servers
–Panasonic Mobile phones
–JBL Speakers
–Sony Ericson Mobile phones
–Netgear networking products
–Panasonic FAX machines since 1997
Market Share

 Currently distributing
–Panasonic FAX machines as super distributor
for Western India since 2004
–Panasonic Toughbooks as sole distributor in India since 2005
–GETAC rugged laptops in GULF since 2008 Coverage
–State distributor for DAX Networking products since 2003
–NEC distributor for projectors since Dec 2007

Brand Perception
Success
1 Story: Government Sales
Highlights
 Introduced Panasonic Rugged Laptops
(Toughbooks) in Indian market in 2005
• Instrumental in convincing DGS&D to
 TW has been instrumental in persuading Army introduce category of rugged laptops
HQ, Airforce HQ and Navy HQ to switch to MIL- • Tieup with BEL for joint marketing on
Grade laptops for most of their tactical projects varous defence projects
• Tie-up with ITI for joint marketing on
 Have persuaded Defence Ministry to waive the govt. security projects
Rs. 70K upper limit for laptops in order to
accommodate Panasonic Toughbook

 Dedicated team of sales professionals for govt.

verticals such as Defence, Law Enforcement, Market Share
Railways, Aviation etc.

 Working closely with Govt. PSU such as BEL,

ECIL, ITI etc to market our products in the govt.
sector. Coverage

 Have finalised MOU with ITI to work exclusively

for security business in govt. sector in India

Brand Perception
Presence
Footprint India Sales Office

Location Team
Size

Delhi
Delhi 12

Bangalore 06
Ahmedabad
Hyderabad 04

Ahmadabad 24

Chennai 01
Mumbai
Mumbai 02
Hyderabad

Bangalore

Chennai
 Divisions

Third Wave Systems Pvt. Ltd.

Sales and Service Dealer for Air conditioners and Computers

Third Wave Technologies Pvt. Ltd. New Venture

Regional Distribution of OA, IT and networking products
with specific
Third Wave Exim-EM Division focus on the
Sole India distributor for Panasonic Toughbooks end to end
security
Third Wave Exim – Panasonic Brand Shop solutions
First Brand retail outlet in Gujarat

Third Wave Homeland Security Pvt Ltd

End to end security solutions

MILTEC Rugged Computing Solutions FZC (UAE)

Hornbill Rugged Networks Pte. Ltd (Singapore)
Business Lines
 Third Wave Systems Pvt. Ltd.
–Founded in 1988. Operations and HQ both in Ahmedabad.
–Has been into IT and OA business since then
–In 1993, started India’s first Supermarket for Office
Automation and IT
–Was featured in various magazines like India Today,
Business World etc.
–Exited Retail business in 2007 with the entrants of big
players like Reliance Digital, Kroma, EZONE etc.
–Today, has 2 main divisions Airconditioning Division and
Corporate Service Group.
–Corporate Service Group provides hardware, networking
and system integration services to SMB’s and corporate
organizations in Ahmedabad only.
•Third Wave Technologies
•Founded in 1997.
•Regional Distributor for Gujarat for Panasonic FAX
since 1997
•Was distributor for JBL Audio Computer audio product
range for Gujarat
•Was distributor for Wipro range of desktop, laptops and
Servers for Gujarat with operations in Baroda, Surat,
Ahmedabad and Rajkot
•Distributor for DAX networking products since last 7
years for Gujarat
•Distributor for NEC presentation products.
Business Line
 Third Wave Exim-Panasonic Brand Shop
–Own and runs 2200 square feet Panasonic
–Brand Shop on Ahmedabad’s premier shopping
destination i.e CG Road.
–Brandshop went live in 2008 March.
–Planning to open another Brand Shop in 2009 in
Ahmedabad SG Road
–Targeting sale of 5 crores this year from the CG Road
Brand Shop.
Third Wave Exim-Enteprise Mobility Division
• Sole national distributor for Panasonic Toughbooks
since 2005
• Having DGS&D Rate contract since last 3 years for
this product
•In advanced stages of negotiations with other
Enterprise Mobility players like Smartronix and Lind
Electronics
•Also representing various Taiwanese Industrial
Computing brands such as Axiomtrek, APRO,
SINETIC etc for other ruggedized computing solutions.
Brand Association
Some
1 other reputed Customers
DGS&D Experience/Expertise
Totally conversant with all DGS&D processes
Excellent contacts both in QA and Procurement departments
Have been holding RC for Toughbooks since last 3 years
Have achieved to get 23% price increase from DGS&D this year, which is a unique
achievement
Have been instrumental in convincing DGS&D to introduce new products such as:
–Rugged Laptops
–CCTV Surveillance Systems
Have been further selected by Panasonic to represent them in DGS&D for:
–Security Products
–PDP and LCD products
Also planning to focus on getting DGS&D RC for
–Normal Laptop
–Radio Transceivers
Thank You