BUSINESS UNIT – ANNUAL PLAN

INDOLIMA PERKASA DISTRIBUSI

 WHY HOW WHAT
• Excellent relationship with retail (GT & MT) and TURNING THREATS INTO GO RETAIL :
long term relationship with national & multi
national principals OPPORTUNITIES :
• Field marketing team (existing manpower) with
more than 26 years of experience • Product distribution focused on retail
• Ability to run road to market for NPD or re- Compete with existing distributor
launch products market
Collaboration with existing distributor as sub
• 100k valid retail database, collected since 2017 • Specialized on retail field marketing
and revalidate continuously by frontliner and distributor
team leader. services such as sales canvasser & retail
• Representative office team spread across 11 cities
(regional offices) that can reach 34 provinces in Compete with existing O2O program of salesman
Indonesia ecommerce
• Integrated System (provided by Igooana business
unit) includes DMS and SFA Utilize existing social platform to generate
sales
 DISTRIBUTION
FIELD MARKETING
Prioritizing distribution to the retail
Focus on Direct Selling activity to
level. Collaborating with the current
retail. Specialize in sales canvasser/

MAIN
principal and/or existing distributor.
sales retail.

SERVICES
Closest stock point to Efficient warehouse Increase product
Retail Store, based and logistic facilities. availability &
on Pasar or density on GT
Kecamatan. (Java) market
 BUSINESS PROJECTION

Target 2022 : 36,000,000,000

FIELD MARKETING MAIN

FIELD MARKETING
12,600,00
0,000 DISTRIBUTION SERVICES
DISTRIBUTION

31,468,281,954

Business Contribution
Key
KEY Highlights
HIGHLIGHTS – LEBIH & BEDA

Excellent
Ecosystem IT-based Value for Money Retail Focus Execution

Product Integrated Our service Promise to Each of

Indolima distribution system to make deliver the best distribute operation
Perkasa services sure hassle free service in its product to retail aspect
Distribusi supported by transaction and segment surrounding wet supervise by
trusted field reporting market, main our compliance
marketing team street, and team
residential area
DISTRIBUTION SERVICE
ACTION PLAN for 2022

• Introduction ILPD to existing principal on holding company and other

subsidiaries.
• Approach market leader principals to arrange collaboration to reach
better penetration on retail
• Improve execution quality and data accuracy, update, and analysis
of field marketing program
• Approach respective authorities to seek different opportunities
• Create product journey and RTM
Target Client - Distribution
No Client Category Expected Revenue
1 Berdikari Into Gemilang - Nanolite FMCG - House Hold (LED Lamp) 2.400.000.000
2 Universal Indofood Product - Unibis FMCG - F&B (Biscuit) 6.000.000.000
3 Morosae Mineral Estu (Mayora) FMCG - F&B (RTD) 7.120.000.000
4 Heinz Kraft (Q4) FMCG - F&B (Soy, Sauce, Canned Fish, RTD, Cordial) 3.000.000.000
5 Nestle - Nescafe (Q2) FMCG - F&B (RTD & Powder) 3.600.000.000
6 SC Johnsons (Q3) FMCG - House Hold (Cleaner) 2.400.000.000
7 Reckitt Indonesia (Q3) FMCG - House Hold (Personal Care & Cleaner) 2.400.000.000
8 Calbee Wings (Q3) FMCG - F&B (Snacks) 2.400.000.000
Customer Group
No Business unit Customer
1 Distributor Mayora

Group Customer
No Business Unit Client Referred to Service
1 Berdikari Inti Gemilang (Nanolite) Indo Integritas Perkasa Outsourcing
Indo Integritas Perkasa Outsourcing
2 Mayora
Distributor Indolima/ Indo Sakti MICE
3 Universal Indofood Product (Unibis) Indo Integritas Perkasa Outsourcing
4 Macrosentra Niagaboga (Kanzler) Indo Integritas Perkasa Outsourcing
Competitor Analysist
Competitor Competitor Key Feature What we have
Top Tier Distributor • Sales force team • Retail focused, small and micro
(Tempo, Tiga Raksa, APL, • Registered outlet retailer
Indomarco dll) • Integrated System • On time delivery
• Availability of warehouse & logistic • Up to Kecamatan coverage with
facilities efficient warehouse & logistic
Local Distributor • Sales force team • Integrated System (connecting
• Expertise on local area principal, distributor, retailer)
• Registered outlet • Inter city connection
• Availability of warehouse & logistic • On time delivery
facilities
O2O program • New way of distribution • Short learning curve, emphasis on
(Mitra BL, Mitra Tokped, SRC, dll) • Integrated System social commerce
Collaboration Potential
No Business Unit External Party Category Collaboration
1 Morosae Mineral Estu Private Sector Product, Working Capital, & Warehouse

Distributor Logistic Courier

2 POS Indonesia
Warehouse Stock Point
Collaborator Analysist
Business Sustainability & Add Value To “Berbagi & Bermanfaat Bagi Add Value To
No External Party
Growth “ Lebih & Beda” Orang Banyak” Other Business Units

Access to market leader Outsourcing business

1 Morosae Mineral Estu product & working capital opportunity referral

Warehouse facilities and

Exist more than 50 years, In crease economic growth
2 POS Indonesia expert on its field logistic network in each on small & micro retailer
Kecamatan
Collaboration Roles & Responsibilities
No External Party External R&R ILPD R&R

• Provide warehouse facilities & management

Morosae Mineral Estu • Product supply • Provide logistic facilities & management
1
(Signed) • Working capital • Provide manpower team & daily operation
• Provide Distributor Management System

• Provide logistic facilities & management

(on process) • Working capital Provide manpower team & daily operation
Warehouse facilities & management •
• • Provide Distributor Management System

• Provide warehouse facilities & management • Provide sales team

2 POS Indonesia Provide logistic facilities & management Provide delivery order system
• •
FIELD MARKETING SERVICE
ACTION PLAN for 2022

• Approach competitor of existing principal on holding company

and other subsidiaries.
• Improve execution quality and data accuracy, update, and
analysis of field marketing program
• Create standard training for project owner to increase data
analytic skill, and improve reporting tabulation.
Target Client – Field Marketing
Competitor on Holding/
No Client Category
Subsidiary
1 Fonterra Brand Indonesia FMCG - F&B (Nutrition) Danone SN & Kalbe Morinaga

2 Mayora - Le Minerale, Kopiko 78, Toracafe FMCG - F&B (RTD) Danone Waters & Nestle Nescafe

3 Nestle Indonesia - Maggi FMCG - F&B (Seasoning) Heinz Kraft

4 Nestle Indonesia - NBC FMCG - F&B (Breakfast) -

5 Calbee Wings FMCG - F&B (Snacks) -

6 Godrej FMCG - House Hold (Personal Care & Cleaner) SC Johnsons& Reckitt
Competitor Analysist
Competitor Competitor Key Feature
Arina Group More than 20 years experience
Reporting system (timetrax)
Gelatik More than 20 years experience
Well experienced on Merchandising
Colony Group Outstanding idea & proposal
Impact Lowest agency fee
Indolima Group More than 20 years experience
Reporting system (Igooana)
Excellent execution
What we have
Specialization on Direct selling
Strong working capital
Specialization on Direct selling
Strong working capital
Excellent execution
Excellent execution
(competitive agency fee)
Reporting system (Igooana)
Seeking opportunity form
competitor principals
 ORGANIZATION PLAN
1 – 2 YEARS (JAVA REGION)

SALES & OPERATION

DIRECTOR

OPERATION DIVISION (& SALES DIVISION)

Head of Field Marketing

(support from Holding)

Area Sales Manager Sales Development Admin Head

(Selected Area – Q3) Head Office (Finance & Logistic)

Admin Logistic Field Marketing

PM & PO
Sales TO & Canvasser (Selected Area M3)
Staff
 ORGANIZATION PLAN
1 – 2 YEARS

Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22
SALESMAN
SALES NANOLITE 4 4 4 4 4 4 4 4 4 4 4 4
SALES MIX UNIBIS-MAYORA 4 4 4 4 4 4 4 4 4 4 4 4
CV MOROSAE MINERAL ESTU (MAYORA INSTITUSI) 1 1 1 1 1 1 1 1 1
CV MOROSAE MINERAL ESTU (MAYORA HOREKA) 1 1 1 1 1 1 1 1 1
SALE MIX NESCAFE-HEINZ-CALBEE WINGS 4 4 4 4 4 4 4 4
SALES MIX SCJ-RECKITT 2 2 2 2 2 2 2 2
Driver Van 2 2 2 6 6 6 6 6 6 6 6 6
Driver L300 2 2 2 2 2 2 2 2 2 2
DISTRIBUTOR MANAGER 1 1 1 1 1 1 1 1 1 1 1 1
ASM 1 1 1 1 1 1
ADMIN 1 3 3 3 3 3 3 3 3 3 3

Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22
PIC FM 1 1 1 1 1 1 1 1 1 1 1 1
ADMIN FM 1 1 1 1 1 1 1 1 1 1 1 1
2 2 2 2 2 2 2 2 2 2 2 2
Synergy Across Business Units

INTEGRATED SYSTEM : BUSINESS OPPORTUNITY REFFERAL

DMS, SFA, IGOOANA (OUTSOURCING & MICE)

OFFICE ASSET SHARING RETAIL DATABASE SHARING

HR & FINANCE SUPPORT BY HOLDING

THANK YOU