ABSTRACT

The readers of this document will get to know the

Strength, Weakness, Opportunity & Threats for Tata
Consultancy Services and its future action plans based on
the same

Guided By -
Dr. Srirang Jha, Associate Professor, General

SWOT MATRIX Management, Apeejay School of Management

& ACTION Prepared by:

1. Aditya Anand Jha 29/005

PLAN 2.
3.
4.
Kajal Kumari
Kiran Chaudhary
Sanyam Malhotra
29/019
29/021
29/041
 SWOT MATRIX
WEAKNESSES
STRENGTHS
Legal Squabbles
Strong order book of $34.6 billion in 2022
Product segment is not relatively impressive
Ranked #1 by revenue in the UK Software and IT Services
Nimble to fight Software-as-a-Service (SaaS) startups and
Rankings and #2 for most valuable brand
unicorns
200000 women employees – 40% of total
Largely dependent on North American and European
Dominant player in Cloud-native capabilities and digital
markets
transformation
Major products absent, largely dependent on services
Extremely strong capability in ERP Consulting, Cloud
Aging senior workforce, organizational inertia – Loss in
Consulting, and Retail transformations
deals
Established strategic alliances
Didn’t cracked China market like Accenture, IBM, and
Healthy balance sheet with strong financials
Cognizant
Strong dominance in domestic market
Lagging small, medium-size deals in Banking, Telecom,
Impressive client base with several fortune 500 clients
Manufacturing, and analytics space.

THREATS
OPPORTUNITIES TCS’ attrition in IT services (LTM) was 17.4% in FY
Transformation of digital universe 2022
Pursuing inorganic growth by acquisitions in strategic areas Disruption because of Data Laws in countries and
Emerging interest in cloud computing unions
For Digital Strategy and Digital mobility services by Bovemij Visa fees and legislations to impact the operating
Partner of choice by both Microsoft and Google model
5G rollouts in 2023-2024 Brexit to impact projects in EU markets
Global biopharmaceutical giant, Takeda has selected as the SaaS model of software to eat revenue
key transformation for digital-only banks Intense competition from domestic and international
players
Penalty from lawsuits will impact TCS reputation and
financial performance
 Plan of
Action
Strength
Strength for
-
Opportunity Strategy
Strong order book of $34.6 billion in
2022 Implem
Opportu
Transformation of digital universe Start using Artificial Intelligence in
their services (As per GE Matrix)

Dominant player in Cloud-native

capabilities and digital transformation
entation
nity
Partner of choice by both Microsoft
and Google
Diversify their services by using data
from the preferred partners to

Strategy introduce new product in the new

market (As per Ansoff matrix)

Ranks 2nd for the most valuable brand
2,00,000 are women employees – 40%
of total
Pursuing inorganic growth by
acquisitions in strategic areas
Leverage the sociological change of
increase in women employment by
investing in the market (As per GE
Matrix – High competitive strength &
high industry attractiveness)
 Strength
Strength - Threat
Threat Strategy
Dominant player in Cloud-native Intense competition from domestic Implement focus differentiation
capabilities and digital transformation Strategy
and international players strategy & integrate the vertical
channels (Forward integration)

Leverage its brand value to attract &

Impressive client base with several TCS’ attrition in IT services (LTM) was retain the employees by reducing the
fortune 500 clients 17.4% in FY 2022 bargaining power of customers (As per
Porter’s 5 forces model)

Extremely strong capability in ERP Brexit to impact projects in EU File patents for its exclusive software
Consulting, Cloud Consulting, and markets services to reduce the potential of
Retail transformations new entrants (As per Porter’s 5 forces
model)
 Weakness - Opportunity Strategy
Weakness
Ageing Senior Workforce
Major products absent, largely
dependent on services
Didn’t cracked China market like
Accenture, IBM, and Cognizant
Opportunity
Pursuing inorganic growth by
acquisitions in strategic areas
Transformation of Digital Universe
Partner of Choice by both Microsoft
and Google
Weakne
ss -
Strategy
The experience of senior workforce
could be utilised at strategic level
especially during merger &
acquisitions or they can be released
with a golden handshake
Transformation to industry 5.0 is the
right time for TCS to launch their
products. Ex.- Oculus Headset to be
used in Metaverse or can co-brand
with the telecomm service providers
to launch their own routers or optical
fibre cables
Should partner with their existing
Silicon Valley partners and try to crack
the China’s Market analysing strategy
used by their American Counterparts.
 Weakness
Nimble to fight Software-as-a-Service
SaaS model of software to eat revenue
(SaaS) start-ups and unicorns
Lagging small, medium-size deals in
Banking, Telecom, Manufacturing, and
analytics space
Threat
Intense competition from domestic
and international players
Strategy
Implement trenchment strategy to
turnaround the weakness into
strength by focusing on cost
leadership strategy & integrating the
backward integration channels to
lower the power of suppliers (As per
Porter’s 5 forces model)
Leverage its brand value to attract
small medium-sized industries to
capture the new market with existing
products-market development (As per
Ansoff matrix)