DIGITAL TRANSFORMATION Group 7

JOURNEY Aishwarya Anand MBA21073

of Harjot Singh
Kanchan Singh
MBA21094
MBA21101
Raj Patel MBA21115
JSW STEEL LTD. Sayan Mukherjee MBA21128
Challenges
Lack of Expertise to lead Digital Transformation
- Technical challenges need tech-savvy people

Organizational Structure
- Changes in role, operating model that might inspire
entrepreneurial thinking and change mindsets
According to Forbes, 84% of the companies
recognized the cruciality of Digital
Setting Boundaries Transformation out of which only 3% could
actually implement it
- Integration leads to micropolitics and differentiation causes
hinderance in flexibility

Organizational Culture
- Successful adoption of technologies require effective
communication from employers’ end
Last year, the org. asked 11,000 employees out of
Work from Home Vs Work in Office 20,000 in their main steel plant, Bangalore to work
from home in order to ensure employee safety
- Uncertainty in future and varied employee preferences
demands for re-designing work

Employee Adaptability
-Humans are bound to fall into routines and opt for tried & tested
solution whereas digital transformation requires flexible employees
Digital Initiatives

Machine Learning to Generate Digitization of Procurement

Daily Reports Process

Athena Project
Digital Initiatives

Introduction of Biometric
Attendance
Automation of
Warehouses
Response to Design challenges & Judging parameters
JSW responded to the design challenges by using highly advanced technology Corex and also
implemented a project called ‘Athena’.

Corex- It solved the major design related challenges Athena- JSW used improved AI, machine
faced by JSW and helped in production of hot metal learning and robotics for overcoming the
without causing adverse effect on natural resources. design related challenges arising during the
It eliminated the need for coke making units. process.

EBITDA MTPA
After implementing JSW’s steel production
Corex and Athens, Judging Parameters also increased
JSW witnessed an substantially and they
increase in its produced 8.6 Million
profits crossing tonns per annum of
1200 crore in 2021. steel, and have targeted
to produced 37.5 MTPA
by 2025.
Impact of Digitization on Structural Dimensions

FORMALIZATION
1. Some degree of formalization is necessary in this industry
2. Digitization won’t impact it much on broader terms
3. It gets reduced in certain areas with advent of digitization
4. In other areas, its type got changed

SPECIALIZATION
1. Overall centralization remains unchanged on broader perspective
2. Some amount of decentralization is found at micro levels
3. Software aided decision making is now possible at lower levels
4. Unnecessary over burdening of decision making reduces at some levels
Impact of Digitization on Structural Dimensions

HIERARCHY OF AUTHORITY
1. Overall hierarchy structure remains same
2. Certain additions and subtractions in overall hierarchy as per requirement
3. Many lower supervisory levels to be clubbed to a single job profile
4. IT professionals to play a significant role

CENTRALIZATION
1. Significant changes in Specializations with advent of digitization
2. Man replaced by machine, so many specializations gets obsoleted
3. New specializations comes forth, especially in controlling departments
4. New specializations demands higher skill requirements
Impact of Digital Transformation on Decision
Making & Culture of JSW
Create a network of digitally Processes to dynamic sectoral
connected smart steel factories and economic realities by using
01 02
in India analytics, robotics, and hybrid
cloud.

Digital transition includes

creating a smart iron & steel
Enhance productivity, minimise
zone, and developing a smart
03 04 human intervention and ensure
milling zone
greater safety

Big data and analytics-driven

real-time models are used to
Industry 4.0 interventions such 06 reduce power consumption and
as machine learning, IoT and
associated losses.
AI; big data and advanced
05
analytics. Which enhance
productivity, minimise human
intervention and ensure
greater safety
Success Story JSW Digitization Journey

Repetitive Work Brain Storming Machine Learning

Among Employees

Satisfactory Result Resistance Among

Implementation
& Employees
of Project
Happy Employees
THANK
YOU!
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