Porter 5 Forces Analysis of the Industry

Customer • The new entrant Threat of New

threat is low due to
Bargaining Power • The number of high customer
Entrant
customer is relatively loyalty
low • Capital requirement
• Buyer’s switching cost is high
to substitutes is low • Access to
• Buyer’s are price distribution channel
sensitive and govt licence is
not easy
• The suppliers of
• The substitutes are various products are
readily available like not high in number so
thermal energy they have high Supplier
• Switching cost is less to
switch to substitutes
bargaining power
• Some supplier’s
Bargaining
Threat of • Performance of Power
products are unique
Substitutes substitutes is better • The number of in nature that also
competitors is cause high
increasing in the bargaining power
industry
• Switching cost from one
company to other is low
• The service
differentiation is not
much Internal
Competition Rivalry
Member-6_Aishwarya Anand (MBA21073) 6
 References
References Used By: Member-6_Aishwarya Anand (MBA21073)
• EQ International | Solar Energy Industry - Design for Disruption (Link:
https://www.eqmagpro.com/solar-energy-industry-design-for-disruption/ )
 Company-1_Adani Green Energy Limited || Details
About The Company
About
• Adani Green Energy Limited is an
Indian renewable energy company which
cater to solar, wind and hybrid power. Its
headquarter is in Ahmedabad.
• It is owned by Indian conglomerate Adani
Group.
• The company operates Kamuthi Solar
Power Project in Tamil Nādu, one of the
largest solar photovoltaic plants in the
world.
• The company was incorporated on
January 23, 2015.
• The company manages 5,290 MW of
wind energy and solar power plants
including 46 operational projects in 11
states of India
• Adani Green Energy Limited has 867
total employees across all of its locations
Member-6_Aishwarya Anand (MBA21073)
Vision and Mission
Vision: To be a world class leader in businesses that enrich lives
and contribute to nations in building infrastructure through
sustainable value creation.
Mission: To develop next generation professionals and to impact
practice through industry engagement and continuing education for
practitioners
Financial Details
• The Revenue from operations in FY21 was 15.81 crores and
the net profit was 2.33 crores.
• The net profit margin was 14.71% in FY2021, which was
about 4% more than the last year net profit margin
• Return on Equity was 21.15 % in FY2021 and the return on
assets was 2.54 %
• The basic EPS was 1.93 in FY2021 and the book value per
share was 11.
9
Company-1_ Adani Green Energy Limited || Recent News &
Future Plans
Recent News and Future Plans

• Adani Green to invest $70 Billion Dollars in renewable energy over next 10 years. It also aim to produce
cheapest hydrogen in world.
• Adani Electricity to meet 30% of Mumbai's power demand through renewable energy which will
proportionate to 60% by 2027.
• Adani Green Energy along with Azure power Win MSEDCL’s 300 MW Wind Auction in Maharashtra
• Adani Green's operational capacity increased by 93% to 5,410 MW; Its overall renewable portfolio
increases to 20,284 MW on account of completion of acquisition of SB Energy's India Renewable
portfolio of 4,954 MW
• Adani Green Energy scored 66 points in the corporate sustainability assessment survey 2021 conducted
by DJSI and S&P Global which is significantly higher than average world electric utility sector score of
38.
• Adani Green Energy inked pact with Essel Green Energy to acquire a 40 MW operating solar project in
Odisha
• Adani Green Energy signed a $3.5 billion merger and acquisition agreement between Adani Green
Energy, SBG and Bharti Group which is the India largest clean energy ever to be signed in.
• Adani Green energy raised $750 Million from green bond sale o finance its under-construction projects.

Member-6_Aishwarya Anand (MBA21073) 10

Company-1_ Adani Green Energy Limited || Business Model &
Strategic Focus Areas
Business Model
• The Adani Green Energy Limited develops, builds, owns,
operates, and maintains utility-scale grid connected solar
power, wind power, hybrid projects and solar parks.
• The Company's operational portfolio consists of
approximately 5.4 gigawatt (GW) and overall portfolio to
approximately 19.8 GW across operational, under-
construction, awarded and acquired assets, catering to
investment-grade counterparties.
• It has solar power plants across various states, including
Tami Nadu, Karnataka, Punjab and Chhattisgarh.
• Its wind power plants are located across Madhya
Pradesh and Gujarat.
• The Company's subsidiary includes SB Energy Holdings
Ltd (SB Energy India).
Member-6_Aishwarya Anand (MBA21073)
Strategic Focus Area
• To be in Top 10 companies of the world in
ESG benchmarking of electric utility sector by
FY25
• To develop and operate renewable energy
capacity of 25 GW by 2025 and 45 GW by
2030
• To become Single-use-Plastic-Free (SuPF)
company by FY24
• To become Zero-Waste-to-Landfill (ZWL)
company by FY25
• To become net water neutral for plants more
than 200 MW by FY25
• Committed to Health and Safety of workforce
with Zero Harm and Zero Leak objective
• Inclusive growth by sustaining communities
to ensure social license to operate
11
Company-1_ Adani Green Energy Limited || 4P, SWOT
1. Solar Power
&
3. Hybrid Power
VRIO Analysis
Product 2.Wind Power 4. Solar Park • Strength
Adani is well known brand so they • Weakness
Company’s most raw materials
gain government trust easily for are supplied from China causing
any renewable project supply chain disruptions
• The consumers can opt for Green Tariff Initiative by • Largest solar developer in India • Heavily dependent on weather
Price paying tariff of Rs. 0.66 paise per unit • Strong brand with presence in 11
•
conditions so fluctuating output
states Huge investment required for
SW continuous investment
• Present in 11 states of India like Rajasthan, Opportunity OT Threat
Place Maharashtra etc. • Company is in the sector which is• The silicon demand is high in this
backed by the government sector and silicon chip shortage
• Company uses various channels like newspaper, tv themselves can cause huge disruptions
• Company is present in a lucrative • It is capital intensive business and
Promoti media to promote its brand and products sector, expected CAGR is 18% in switching cost for the customer is
on next 10 years very low

Resources/Capability Valuable Rare Inimitable Organized Competitive Advantage

Supply Chain Network Flexibility Yes Yes Keeps the business running
Access to cheap capital Yes No Not significant for comp. advantage
Access to critical raw material Yes Yes Yes Yes Provide competitive advantage
Brand Awareness Yes Yes Yes Yes Provide competitive advantage
Customer community Yes Yes Yes Yes Provide competitive advantage
relationship

Member-6_Aishwarya Anand (MBA21073) 12

 References
References Used By: Member-6_Aishwarya Anand (MBA21073)
• InvestYadnya | Analysis of Adani Green Energy Limited (
https://investyadnya.in/stock-articles/analysis-of-adani-green-energy-limited-agel )
• Economic Times | Largest Solar Developer Adani Green Energy ramps up its ESG score (
https://energy.economictimes.indiatimes.com/news/renewable/largest-solar-developer-adani-green-energy-r
amps-up-its-esg-score/87769738
)
• Mercom India | Azure Power and Adani Green Energy Win MSEDCL’s 300 MW Wind Auction (
https://mercomindia.com/azure-power-adani-green-energy-win-msedcls-300-mw-wind-auction/ )
• Mint | Adani to invest $70 bn in renewable energy, produce cheapest hydrogen (
https://www.livemint.com/companies/news/adani-to-invest-70-bn-in-renewable-energy-produce-cheapest-hy
drogen-11636642899044.html
)
• Power Engineering International | Adani Green Energy signs India’s largest renewables acquisition deal (
https://www.powerengineeringint.com/renewables/adani-green-energy-signs-indias-largest-renewables-acqu
isition-deal/
)
• Adani Renewables | Adani Green Energy Limited ( https://www.adanigreenenergy.com/ )
• Startup Talky | Looking Closely at How Adani Group Makes Money (