Internship Presentation on

General Electric Power

India Ltd.
Guide Name: Prof. Anumesh Kariappa
Internship Co-Ordinator: Prof. Varun Shenoy
MBA Dept., College of Management and Commerce,
Srinivas University, Pandeshwar, Mangalore

Presented by: Smitha Correa

2SU19MB821
 GEPIL Logo:

Tagline:
“Imagination At Work”
“We Bring Good Things To Life”
 Introduction to General Electric (GE) Co.
• General Electric (GE), is an American multinational conglomerate corporation
incorporated in New York, in April 1889 and is headquartered in Boston.
• The founders of GE are Charles A. Coffin, Edwin J. Houston, Elihu Thomson, J. P.
Morgan and Thomas Edison.
• Result of a merger between the Thomson-Houston Company and the Edison
General Electric Company
• GE developed vacuum technology that enabled the invention of the microwave and
radar systems.
• The company operates in the following segments:
• Power and water
• Oil and Gas
• Aviation
• Healthcare
• Transportation and capital
• GE has a wide global network, currently operating in 180 countries.
 About GE Power India Ltd.
• GE Power India Limited (GEPIL), was formerly known as ALSTOM India
Limited.
• The company serves the power generation equipment market.
• Operations include a composite range of activities viz. engineering,
procurement, manufacturing, construction and servicing.
• The Company offers a portfolio of power generation solutions for thermal and
hydro energy-based power projects as well as steam generators.
• They have set the benchmark for innovative, environmentally friendly
technologies of power and infrastructure in India.
• GEPIL’s Head office is in Noida, India.
• The GE’s R&D Department (John F. Welch Technology Centre) is located in
Bengaluru, India.
• Company Website: www.ge.com/in/ge-power-india-limited
 Background of GEPIL
• In the year 2015, GE made an open offer following its $16.9 billion bid to acquire
the Global energy assets of French multinational ALSTOM.
• The completion of the transaction followed the regulatory approval of the deal in
over 20 countries and regions including the EU, US, China, India, Japan and
Brazil.
• It was GE’s largest ever industrial acquisition.
• ALSTOM had two listed entities in India with business interests in
• power generation and transportation (ALSTOM India Limited)
• transmission and distribution sector (ALSTOM T&D Limited)
• After the completion of the acquisition by US giant GE, with effect from 2,
November 2015, the two companies were then known by the name:
• GE Power India Limited
• GE T&D Limited
• This acquisition helped GE expand its business footprint in India.
 Vision, Mission and Core Values
VISION:
“To focus on businesses that connect to its core competencies and is a
market leader in.”
MISSION:
“To usher in the next industrial era and to build, move, power and cure the
world.”
Core Values:
“Passion for our customers, meritocracy, growth-driven, every idea count,
playing offense and embracing speed and excellence.”
“To ensure that people changed their frame of thinking to the new way.”
 Leadership Team at GEPIL

Mr. Prashant Chiranjive Jain Mr. Vishal Keerthi Wanchoo Ms. Neera Saggi Mr. Pradeepta Kumar Puhan
CEO and Managing Director Chairman Independent Director Company Secretary
 GEPIL’s Organizational Culture

• Leadership plays a critical role in

determining the core at GE
• Collaboration is one important aspect of
GE’s work environment
• GE is one company where the employee
policies are held supreme
• Work-Life balance is one thing all
employees really cherish at GE
• A lot of town hall meetings, webinars, etc.
take place.
 GE’s Code of Conduct
• Be honest, fair and trustworthy in all your GE
activities and relationships.
• Avoid all conflicts of interest between work and
personal affairs.
• Foster an atmosphere in which fair employment
practices extend to every member of the
diverse GE community.
• Strive to create a safe workplace and to protect
the environment.
• Through leadership at all levels, sustain a
culture where ethical conduct is recognized,
valued and exemplified by all employees.
 HR Practices at GEPIL
• The performance management process consists of the “forced ranking system”
for its employees to groupings of 20:70:10.
• GE has a very good system in place for training, development and grooming of
their employees to grow with their organisation.
• ‘Leader in residence’- Professor from renowned university is brought as a resident
leader for a year and so. They do ‘speed coaching’ or give fireside chats telling
leadership stories; also conduct various classes which benefit the employees.
• ‘Rise’ Program for mid-level managers
• GE views high performance of employees as a vital element which gives GE a
competitive advantage in the market. Thus, it follows a stringent policy of “weeding-
out” non-performers.
• ‘Ability Edge Program’- This program offers 6, 9 or 12 month paid internship to
graduates with disabilities to gain work experience, coaching, learning and
networking.
• GE also has a long history of hiring enlisted military officers.
 Marketing Strategies
The following tactics are applied in General Electric Company’s promotional mix or
marketing communications mix:
• Direct marketing (primary)
• Advertising
• Sales promotion
• Public relations
• Distribution Strategy- Depending on the product and services type it uses
multilevel and varied value delivery channel.
• Brand Equity- Being present in such broad diversified product & service portfolio
has helped the company in maintaining high visibility in the market.
• Digitalization of its operations- To emerge as a dominant player in the market
and to become digital in the industry, GEPIL has integrated its businesses and
has installed machines connecting varied functions like Sourcing, processing,
engineering, commercial and other functions. While for customers it has
developed more than 100 industrial apps to support its businesses.
 Innovations at GE’s R&D Department
•The John F. Welch Technology Centre (JFWTC) is the
formal name of the GE Global Research and technology
development site located in Whitefield, Bangalore.
•GE Research are making advanced manufacturing solutions
more accessible and more distributed as they develop and
integrate 3D Printing, Advanced material and digital
technologies like AI into the design and production of new
products and processes.
•Few of the advanced manufacturing technologies initiated
are:
•Multi-gas sensors based on dielectric excitation
•Quantum computing
•Additive machine technologies
•GE research is committed to build a robust flexible hybrid
electronics manufacturing infrastructure.
 Financials
• The Company is listed on the BSE with a BSE Code of 532309 , NSE with an
NSE Symbol of GEPIL and ISIN of INE878A01011.
• Its current market capitalization stands at Rs 2890.78 Cr.
• In the latest quarter, company has reported
• Gross Sales of Rs. 24458.6 Cr and
• Total Income of Rs.25707.9 Cr.
• Share Holdings:

NET WORTH (₹ in million)

 Products and Services

Air Quality
Boilers Mills Control Systems

Automation and Gas Power Hydro Steam

Control Systems Power Turbines

Services
Boilers:
• The Boiler manufacturing facility is in Durgapur, West Bengal and is capable of
manufacturing Supercritical and Ultra Supercritical Boilers equipped with the
latest manufacturing technologies.
• The product portfolio includes Boiler Pressure Parts, HP Mills, Critical Piping,
Condenser Components for Supercritical Power Plants.
• Durgapur also caters supply of components for repair and refurbishments of
power plants.
• Durgapur facility has a complete set up of engineering, project management, and
manufacturing.

Award winning Twin Boiler Equipment

 Mills:
• The Mills manufacturing facility is located in Shahabad, Uttar Pradesh.
• GE has been a leader in coal mill technology for the power industry.
• GE designs and continuously develop a complete range of milling technology that
includes vertical spindle bowl mills and beater wheel mills, with classifier options
to match the customer’s efficiency and fuel flexibility demands.
• The GE mills and classifier portfolio can process all fuels commonly used for
power generation and fuel blends.
GE’s leading mill technology includes,
• wide fuel range capability, with the ability to handle all solid fuels
suitable for power generation, from anthracite to lignite B.
• Enhanced operational flexibility, handling fuel blends, transient
operation, and load ramping while supporting emissions compliance.
• Reduced capital, labor, maintenance and operating costs.
• Simple modular design that keeps capital and construction costs
low.
• Interchangeable modular components that reduce inventory costs
and repair cycle time.
• Unique construction concepts that allow mill installation without
P-PRO Power Mill System welding for reduced labor costs.
 Air Quality Control Systems (AQCS):
• The AQCS manufacturing unit is located in
Vadodara, Gujarat.
• GE’s expertise, technology and comprehensive
product portfolio enables their customers to
comply with today’s stringent emission
regulations for particulate and gaseous
pollutants emitted from power plants and
industrial operations.
• GE offers on-demand solutions tailored to meet
the customer’s requirements.
• GE’s Sweden technology centre in Växjö,
Sweden is world renowned for advanced
research and development for air quality and GE’s Air Quality Control System
CO2 control solutions
Automation and Control:
• GE Power’s automation and controls services encompass a range of offerings
designed to prevent downtime, keep installations up-to-date, return an asset or
system to service, and assist in advancing plants and systems in their digital
transformation.
• GE offer a portfolio of cost-effective, low-disruptive upgrade solutions to extend
equipment lifetime, improve overall power plant performance and keep
customer’s assets secure.

Distributed Control System (DCS)

Turbines:
• The manufacturing unit of steam and
hydroelectric turbines is located in
Ahmedabad, Gujarat.
• GE’s steam turbine portfolio spans across
all fuels, from gas and coal to nuclear
applications- from 100 MW to 1,900 MW.
• Hydroelectric turbines can range up to
900 MW to meet the hydropower needs. D200 Nuclear Steam Turbine
• Compact design with smaller wall
thickness provides flexible load cycling
and faster start-up times.
• With more than eight decades of welded
rotor experience, GE’s designs are
proven and reliable.

Arabella Steam Turbine at GEPIL

Client Services:
• GE offers lifecycle service solutions so that customers get the most out of the
installed base, operate safely, with quicker support.
• Service agreements are available for turbine control, generator excitation and
DCS, and give the customers preferential access to GE expert field service
personnel, prices, conditions, and spare parts, as well as to preventive
maintenance benefits
• GE’s spare parts and repair services include fully tested modules with stringent
quality assurance standards, custom-made solutions, and stock management
support.
• A power plant long-term service agreement like Contractual Service Agreement
(CSA) or Multi-Year Maintenance Program (MMP) gives customers a better
access to technology that will keep power plant relevance in the future.
• Extended Life Service Agreements maintain the operating conditions of control
system and are dedicated to our legacy range of products.
 GEPIL’s Clients
• BHEL (Bharat Heavy Electricals Limited)
• NTPC Limited (National Thermal Power Corporation)
• ADANI Power
• Aravalli Power Company Pvt. Ltd.
• Hindalco Industries
• Rattan India Power Limited
• Other Central and Private Utilities
Locations of GEPIL
Location Type Address
Corporate (Head Office) IHDP building, Plot No.7,
Sector 127, Noida- India
Phone: 91-0120-4731100
Marketing (ECS office) Kolkata-India
Marketing (GE BHEL JV) Hyderabad- India
Plant Location (Mills) Shahabad- India
Plant Location (Boiler) Durgapur- India
Plant Location (AQCS) Vadodara- India
Plant Location (Steam & Ahmedabad- India
Gas Turbines)
Registered Office Unit No. 211-212 2nd Floor,
The Capital, G-Block, Plot
NOC-70, Mumbai- India
Phone: 91-22-45407200
Email: in.Investor-
relations@GE.com
 Competitors
Siemens

3M

Larsen & Turbo (L&T)

Emerson

Rockwell Automation

Schneider Electric

Pratt & Whitney

 COMPETETIVE ADVANTAGE
• GE brings new techniques and innovations in its area of domain to stay ahead of
its competitors.
• GE’s main generic strategy for competitive advantage is ‘differentiation’.
• Global market presence
• The company has advanced research and development processes for its
products.
• Over 100 years of experience in the power equipment field.
• Innovative product range to match customer’s needs
• Strong R&D supports GE to stand high in the competitive market.
 Market Share
3M India
Honeywell 6%
Automation
8%
GE Power India Ltd.
1%Power
Tata
4% L&T
37%

Adani
17%

NTPC
26%

L&T NTPC Adani Tata Power

GE Power India Ltd. Honeywell Automation 3M India
 Observations
• GEPIL is an innovation driven, productive enterprise and is a pioneer in the
Power sector.
• The company’s strong research and development processes are a time-
tested strength that supports competitive advantage and leadership.
• It’s customer-centric cultural approach is based on changing customer needs
and preferences associated with technologies changes and corresponding
industry trends.
• The company makes strong emphasis on having high-performance
employees.
• The company’s financial performance seems good as there is an increase in
YoY revenue and net profit.
• GE’s growth strategy is grounded on five mainstays: technological
leadership, services acceleration, enduring customer relationship and
resource allocation.
 Suggestions
• Increase its degree of penetration in the Indian market.

• Expand its operations in the Renewable Energy segment to take advantage

of the growth in the renewable energy market.

• Gradually diversify to include industries where digitization is significant.

• Develop solutions to protect itself from the effects of competition and

threats.
 Experience and Learnings
I came across the General Electric GE Virtual Internship being offered on the
InsideSherpa platform. The General Electric Virtual Internship revolves around the
pivot of Digital Technology. This program involved insights into Enterprise Resource
Planning.
The virtual internship included three tasks as follows:
TASK 1: Create a high level Business Process Map
TASK 2: Summarize a Problem Statement
TASK 3: Identify Potential Solution
Every task came with a Task Narrative attached which described the roles of
people in the services function and what they may view as critical with respect to
the service being performed. One of the things that made this program extremely
useful and informative was the rich collection of resources that were provided
alongside every task.
Through this virtual internship I learnt about Process Mapping, understanding
value chain input and output, Root Cause Analysis (RCA) and the Enterprise
Software Module.
 Conclusion
GEPIL has continued to grow by investing in new technologies. Its excellent and strong
technological capabilities have helped it achieve faster growth apart from its focus on
innovation. The company has a large and strong business portfolio that has helped it accept
new challenges and achieve superior business growth. Through smart leadership and
innovative business practices, it has become a leading name in the Indian industry. GEPIL
also invests heavily in R&D which is crucial for any business if a brand wants fast expansion.
All of its strengths show that the business is highly competitive and has kept growing based
on its smart strategy and extraordinary capabilities. To conclude with, this study addresses
the key features of organizational innovation and change that determines the success and
sustainability of GE Power India Ltd.