22 Simple Ways to

Increase Instagram
Engagement (Free
Calculator)
Learn the easiest ways to increase your brand’s Instagram engagement,
plus global average engagement rates and the most engaging post typ

If you’re using Instagram for business, you know it’s more than just a
platform for saving all your cutest product pics. It’s a powerful tool for
building your brand and cultivating an audience online.

With one billion people using Instagram every month, it’s a platform with

serious potential for ROI.

But to reap the rewards, you don’t just need an audience: you
need engagement. You need comments, shares, likes and other actions
that prove your content is resonating with the people who see it.

Importantly, engagement only has value when it’s genuine — coming from

real people who really care.

Which is why you’re not going to find any tips here about getting into an
“engagement group” or “engagement pod” or buying likes, or anything of
that sort. The fact is: that just doesn’t work. (We should know! We tried it!)

The reality is, there’s no shortcut for quality engagement. You get out of
social media what you put in. So take the time to craft that great post, to
encourage conversation, and to connect genuinely with your followers.
The benefits are sure to follow.

Read on for proven ways to make an impact with your Instagram audience
and build strong, lasting engagement organically.

Bonus: Use our free engagement rate calculator to find out your

engagement rate 4 ways fast. Calculate it on a post-by-post basis or for an
entire campaign — for any social network.
What do we mean by Instagram engagement?
Engagement is more than counting your views or followers. It’s
about measuring the interactions that your audience makes with your
content.

On Instagram, engagement is measured by a range of metrics such as:

 Comments
 Shares
 Likes
 Saves
 Followers and growth
 Mentions (tagged or untagged)
 Branded hashtags
 Click-throughs
 DMs
Check out our complete list of social media metrics, and how to track
them, here.
These sort of actions are evidence that people aren’t just seeing your
content. They’re actively interested in what you have to say.

Why do we care about engagement? First of all, it means that your content
is making an impact on your audience. (They like you, they really like you!)

Secondly, strong engagement is a key factor in Instagram’s algorithm. The

higher the engagement, the more likely it is that the content will be
boosted in the newsfeed, attracting more eyes and attention.

How to measure Instagram engagement

Your engagement rate measures the amount of interaction social content
earns relative to your followers or reach.

In other words: what percentage of the people who saw your post actually
engaged with it?

There are a few different ways to get to that number. You might calculate
an engagement rate by impressions, by post, by reach, or by followers. It
really depends on your social media goals.

You’ll need access to those metrics we mentioned before. You can

use Instagram’s Insights tool, Hootsuite analytics, or any of these other
great Instagram analytics tools to collect that juicy, juicy data.