GSMO ENGAGE 2021

Case Study 2

Accelerating Digital
Transformation in
Manufacturing Vertical

Submission by : Pranav Chaudhary | IIM Indore | 9971395562 | pranav9196@gmail.com

Automotive Industry Why Automotive Industry?
Strong acceptance of e-commerce and digitisation is expected to India's automobile market is estimated to grow more than '2.3X'
accelerate the growth of India's auto sector from $222 billion currently to $512 billion by 2026.

Besides, the growing base of internet and smartphone users will
further boost the digital transformation, and lead to an increase
in expanding the market size of the e-commerce portals.
The strong acceptance of the online channel have provided an
impetus to seamless solutions, price discovery, transparency,
digital real-time payments along with certification on the quality
of the vehicle for the consumers in the auto sector,"
- Grant Thornton Bharat
Maruti Suzuki saw a five-fold increase in sales through digital
means which now stand at 20 per cent of their total sales.
Technology-enabled innovations like secure payments, hyper-
logical logistics, analytics-driven customer engagement,
increasing consumer awareness and digital advertisements are
likely to support the growth going forward.
-Business Standard

Problems / Pain Points of the Industry

The pandemic has forced every The lead time of Manufacturers Inefficiencies at factories due to
manufacturer to consider is high and customer demand is lack of technological upgrades
implementing a hybrid workforce only increasing increases cost
and upgrade technologically
Decentralised communication,
Technological handicap and lack Disconnect between bringing front line workers
of automation is adding to both customer/clients, employees & closer to the management
time and money. management due to remote
working.
Trends in Manufacturing and Automotive Industry
60%
Of execs believe centralised
Connectivity is critical for success
43%
Of OEM’s drive Innovation using
AI/ML & Analytics
Safety
1. Employee health and safety
became the centre of every
conversation in 2021
2. Businesses will lean on smart
equipment and real-time
communication technology
to ensure employee safety.
Going Green
1. Tracking every step in the
manufacturing process to lessen
waste
2. Circular manufacturing is
catching on quick given its benefits
Lean Operations
1. Streamlining workflows,
reducing waste, and improving
processes lead
2. Well-connected workforce, no extra
inventory, and less waste all around, a
company becomes more agile
Supply Chain
1. Focus on building more resilient
supply chains to avoid crisis scenarios
2. Digitally monitor supply chains with AI
3. Use additive manufacturing (3D
printing) to manufacture supplies in
house
Front Line workers
1. Employees will need to communicate
digitally with one another and the
machines achieving Predictive
Maintenance
2. Need to establish a digitally connected
network between employees and
Industry 4.0 technologies
Microsoft Ecosystem for Automotive Industry Solution : Products Leveraging Data for Smart Factories/Industry 4.0
Microsoft Ecosystem is well prepared to handle the growing and
emerging trends of the automotive Industry with Products like
Office Suite, MS Teams, MS Azure, MS Luis, MS Dynamics 365,
MS Power, Autonomous Systems with AI etc.

Needs / Wants of the Industry

Safety and Surveillance

Voice Enablement
Predictive Maintenance
Visual Quality Inspection
Demand Forecasting
Supplier Chatbot
Hybrid Cloud Solutions

INVOICE PROCESSING
Customer Engagement and Retention
Marketing Strategy
Client Conferences and
Networking Events
Organise an event which would showcase
how our clients used Microsoft Ecosystem
and are moving ahead of the curve with
latest trends and technologies in the market
Benefit to Client
1. Attract customers – Increase sales
2. Showcase partnership with Microsoft
to influence customer perception
3. Free Advertisement to potential customers
Benefit to Microsoft
1. Free Advertisement of our Ecosystem
2. Pull marketing / Inbound Marketing
to attract other related customers
3. Community Building
Freemium on Dynamics
MS Dynamics 365 serve as a strong platform
for the industry. Invoicing can be made free
so people can try out Dynamics before
purchase
Make Invoicing Free and other features
locked till purchase
People who try our products are more likely
to buy our products
Sales Team will be engaged to sell with this
model of pricing focusing on building
relationship
Sales team will contact POC’s from various
organisations for an invitation to Client
Conferences explaining them benefits
Sales team will then take follow up by
demonstrating capabilities of our Ecosystem
to potential customers
MVP Monetization
The MVP and community can be leveraged,
MVP’s from the industry can be incentivised
to review and promote Microsoft Ecosystem.
These are potential influencers in the market
Benefit to MVP and Community
1. MVP Incentivisation acknowledges their work
2. Respect in community and personal
branding/advertisement for MVP’s
3. Community engagement inspires new
users to build a stronger community
Benefit to Microsoft
1. Targeted Advertisement of their Ecosystem
2. Expert opinion and review of products
3. Community Engagement Increases, lesser cost
for customer support
 Thank You
Pranav Chaudhary
IIM Indore
pranav9196@gmail.com
9971395562