STEP 6 PREPARE TECHNOLOGY NEGOTIATIONS

VALUATION AND NEGOCIAION OF TECHNOLOGY

  

Delivered by:
Michael Stiven Hernandez Cruz
Code: 1012394442
 
 
 
Group: 20203232_9
  
Tutor:
Karla Nathalia Triana
 
 
 UNIVERSIDAD NACIONAL ABIERTA A DISTANCIA
Industrial Engineering Program
Bogota
December 2020
 INTRODUCTION

Changes in the business context have led to intangible assets being Today, the value
creators in many businesses, especially in the so-called technological property. In this
sense, the participation of intangible assets in the total value of companies has been
gaining importance in recent years, as recorded in the study carried out by the Asset
Equity Company, since in 1985, the book value of the companies analyzed was
equivalent to 50% of the market value; 15 years later, that same value in books
represented only 20% of the market value. The remaining 80% was attributed to
value
 Introduction

• Definition of the IP involved and its

protection
• Head of agreement chart– one per
group (Activity 3)
• Recommendations videos – one per
student (Activity 5)
• Conclusions
• Bibliography
 The cost
estimates the value of technology assets by measuring the
expenses necessary to create and develop them. The method is based
on the economic principle of
the substitution and which consists in that a prudent investor would
pay up to a value equal to
cost of creating or acquiring a similar asset. The value of the
intangible technology asset is
related to cost structure.
Among the most used cost classes for the valuation of intangible
assets
 Lump sum / royalties

The Software Company Colombia S.A. has a royalty sharing

agreement
with a distributor of their products, in the following terms: 25% of
the
projected revenue from product sales corresponds to the Company
Software de Colombia S.A. and 75% of that income corresponds to
your
distributor;
 CONCLUSIONS
The importance of technology-based intangible asset valuation is increasingly
more preponderant, since there are many businesses today that revolve around manufacturing
products or provide services of a technological nature.
The way to measure it will obviously affect the good allocation of a price
final, which must be competitive, otherwise, business continuity may be in
a high risk.
As could be seen in the case study presented, the cost, market and
income, properly employed allow us to calculate a value for an intangible asset such as
is the case of a software.
Finally, the value of the intangible asset based on technology must be the result of a
judicious analysis of all relevant factors and impartial weighting of
each of the variables that the market offers, for this type of analysis.
 bibliographic references
 © European Union (2012). Fact Sheet How to Address Intellectual Property Issues in Transnational Negotiations.
Retrieved from: http://www.iprhelpdesk.eu/sites/default/files/newsdocuments/Fact-Sheet-How-to-Deal-with-IP-
Issues-in-Transnational-Negotiations.pdf

 Mc Manus, JP (2012). Intellectual Property: From Creation to Commercialization: A Practical Guide for Innovators
and Researchers. Negotiation and Licensing. Oak press. Retrieved from: https://bibliotecavirtual.unad.edu.co/login?
url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1008965&lang=es&site=eds-
live&scope=site&ebv=EK&ppid = Page -__- 149

 García Delgado, D. and Ortiz Torres, M. (2014). On the negotiation of biotechnological products that include
intangible assets. Applied Biotechnology, 31 (4), 297–310. Obtained from:
https://bibliotecavirtual.unad.edu.co/login?url=http://
search.ebscohost.com/login.aspx?direct=true&db=zbh&AN=103148375&lang=es&site=eds-live&scope=site OVA
Unit 3 - Technology Contracts
 Triana Ortiz, K. (6 of 12 of 2018). Technology contracts. [OVUM]. Recovered from:
http://hdl.handle.net/10596/22751